The document outlines the organizational culture of Zappos, characterized by shared values that differentiate it from other companies. It highlights seven primary traits: innovation and risk-taking, attention to detail, outcome orientation, people orientation, team orientation, aggressiveness, and stability. Zappos emphasizes employee happiness, customer satisfaction, and a strong team dynamic, contributing to its unique corporate identity.

1. Group 5
Culture in Zappos

2. Organizational culture
 System of shared meaning held by the members
of organization that distinguish the organization
form other organizations.
 7 primary characteristics
 Innovative and risk taking
 Attention of detail
 Outcome orientation
 People orientation
 Team orientation
 Aggressiveness
 stability

3. Innovative and risk taking
 Zappos is a high innovative & risk taking
 Internet retailer of shoes, (risky initiative)
 Propping up the company with personal fund,
selling real estates
 Employee happiness
 WOW the customer

4. Attention to details
 High
 Wow the customer
 Airport incident
Outcome orientation
 Wow the customer
 Happy employee
People orientation
 Fully paid dental and health insurance
 Opportunity to continue learning
 Z library: Tribal

5. Team orientation
 Movement from San Francisco bay to Las Vegas
 Part of the tribe
 Manager has to spend 10-20% time with team
Aggressiveness
 Low
 Long duration calls