circuit of culture

1. THE “CIRCUIT OF
CULTURE”
NAME: VIDHYA PANDYA , SEM: 2
PAPER NO: 8 CULTURAL STUDIES, ROLL NO : 32
E-MAIL ID: VIDHUPANDYA10497@GMAIL.COM
S.B .GARDI DEPARTMENT OF ENGLISH

2. ORIGIN OF CULTURAL
STUDIES
● As “Dennis Dwarkin” writes, ‘ a critical
moment’ in the beginning of “ Cultural
Studies” as a field was when Richard
Hoggart used the term in 1964 in
founding the “ Centre for contemporary
Cultural Studies” at the University of
Birmingham in the UK.
● CCCS at the University thus became the
world’s 1st platform of Cultural Studies.
● Later the field of Cultural Studies
became closely associated with “Stuart
Hall” after he was appointed by Hoggart

3. THE CIRCUIT OF CULTURE
● The “circuit of culture” is a theory or framework
used in the area of Cultural Studies.
● It was devised in 1997 by a group of theorists when
studying Walkman Cassette player.

4. CONTINUE....
● The theory suggest that in
studying a cultural text or
artifact we must look at 5
aspects:-
1. Representation
2. Identity
3. Production
4. Consumption
5. Regulation

5. TELEVISION AND REPRESENTATION
• ● Television represents
communication, information and
entertainment.

6. TELEVISION AND IDENTITY
STATE TELEVISION
● Durdarshan
PRIVATE TELEVISION