The document discusses how cultural sensitivity is important for retaining multicultural renters. Some cultures view signing a contract as only the beginning of negotiations. Communicating effectively with renters from different cultures has financial benefits like avoiding maintenance issues and saving staff time. Making communications smoother contributes to net savings. Cultural sensitivity can help build rapport and yield more satisfied clients. Culturally-based behaviors can impact every part of the rental process, so understanding different cultures can encourage positive outcomes.

1. How do you Retain
Multicultural Renters?

2. Through
Cultural
Sensitivity
and
Education

3. Why do multicultural clients have
the tendency to continue
negotiations even after the lease
has been signed?

4. Culture!
It’s a great question
that many property
managers and
leasing agents often
ask when working
with renters from
other cultures.

5. In some countries, signing a contract
signals the beginning of negotiations!

6. Effectively communicating with
multicultural renters has an
immediate and tangible effect on a
rental community’s bottom line.
.

7. It helps
avoid costly
maintenance
issues.

8. It saves staff time.

9. Making communications
smoother and less stressful
contributes to net savings for
your rental community.

10. For real estate professionals, cultural
sensitivity can help build rapport,
streamline the negotiation process and
yield more satisfied clients.

11. An industry survey by the National
Apartment Association highlights that the
heart of positive financial results lies at the
junction of property operations and resident
needs and satisfaction.

12. So what is culture?

13. Culture is a loaded
word – perhaps more
than any other
term, it is greatly
colored by your own
background.
What it means to you
is based on your
family history, your
religion, your
reality, and your
perceptions.

14. If you have never tried an ethnic cuisine, its
ingredients, flavors and textures may seem
unusual. Similarly, if you don’t understand why
people from a different culture behave the way they
do, their actions may also seem unusual, unfamiliar,
or even wrong to you.

15. Key Concept:
They aren’t wrong.
They’re just different.
In a world of
cultures, there is no right
or wrong culture, no one
culture that is “better”
than another.

16. Make a Cultural Mind Shift
If you approach your education in cultural
sensitivity with an open mind, devoid of
stereotypes, you will learn that your
perception may not be their reality.
This cultural mind shift will greatly benefit
your business relationships.

17. Culturally based behaviors can impact
every step of the property rental
process. Your response can encourage
a positive outcome.

18. Image Credits
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Slide 3-- Image courtesy of Jeroen van Oostrom / FreeDigitalPhotos.net
Slide 5 -- Image courtesy of Ambro / FreeDigitalPhotos.net
Slide 6 -- Image courtesy of Stuart Miles / FreeDigitalPhotos.net
Slide 7 -- Image courtesy of Grant Cochrane / FreeDigitalPhotos.net
Slide 8 -- Image courtesy of hyena reality / FreeDigitalPhotos.net
Slide 9 -- Image courtesy of digitalart / FreeDigitalPhotos.net
Slide 10 -- Image courtesy of stockimages / FreeDigitalPhotos.net
Slide 11 -- Image courtesy of tungphoto / FreeDigitalPhotos.net
Slide 13 -- Image courtesy of Bill Longshaw / FreeDigitalPhotos.net
Slide 14 -- Image courtesy of Meawpong3405 / FreeDigitalPhotos.net
Slide 15 -- Image courtesy of aopsan / FreeDigitalPhotos.net
Slide 16 -- Image courtesy of nattavut / FreeDigitalPhotos.net
Slide 17 -- Image courtesy of Master isolated images / FreeDigitalPhotos.net

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