This document discusses how a travel agency can provide better deals and discounts to customers by negotiating large room blocks with hotels. Specifically, it notes that large agents can get discounts by booking 200 rooms at once or 50 rooms for a month, but individual customers booking only 10 rooms at a time receive no deals. However, by using data analytics to combine small bookings into longer periods and aggregate room numbers, the agency can obtain the same bulk booking discounts and favorable rates that were previously only available to large agents.