The document discusses the importance of being open to unexpected discoveries and anomalies. It notes that many inventions were originally accidental discoveries or experiments that went wrong. Successful companies have the flexibility to turn small failures into big successes. Companies should be attuned to unexpected or "quirky" ways consumers adapt their products and be ready to adjust their marketing accordingly. Thinking outside the box means looking at problems through the lens of different disciplines.
This document provides tips for product development, including good entrance design, using metaphors effectively, considering briefcases, the importance of color, making information flow and processes transparent, focusing on simplicity, protecting novice users by allowing for errors and adjustments, prioritizing safety, using checklists, and adding finishing touches with easily wearable designs. It also lists various mouse models from Logitech, Disney, Apple, Microsoft and their sales.
The document discusses the importance of being open to unexpected discoveries and anomalies. It notes that many inventions were originally accidental discoveries or experiments that went wrong. Successful companies have the flexibility to turn small failures into big successes. Companies should be attuned to unexpected or "quirky" ways consumers adapt their products and be ready to adjust their marketing accordingly. Thinking outside the box means looking at problems through the lens of different disciplines.
This document provides tips for product development, including good entrance design, using metaphors effectively, considering briefcases, the importance of color, making information flow and processes transparent, focusing on simplicity, protecting novice users by allowing for errors and adjustments, prioritizing safety, using checklists, and adding finishing touches with easily wearable designs. It also lists various mouse models from Logitech, Disney, Apple, Microsoft and their sales.