This document discusses crowdfunding research projects. It begins by defining crowdfunding as a participative financing method that involves consumers in funding projects. It has grown significantly since starting in 2003. The document then discusses the large success of crowdfunding in Northern countries and global crowdfunding amounts and growth. Reasons for crowdfunding's success include societal and economic trends like the sharing economy and economic crisis. The research objectives are to understand the social implications of crowdfunding and how marketing influences crowdfunding campaigns. The methodology involves an extended case study comparing a successful and failed music device crowdfunding campaign on Kickstarter. Factors leading to the successful campaign raising $13 million