Crossfy is a mobile app that allows users to socialize their reading experiences by adding comments, highlights and sharing excerpts from both print and digital books. It aims to connect readers and help them discover new titles through interactions with other users and authors on the app. The business model involves a freemium approach with premium publisher services, ads and affiliate marketing. The target market is the large number of book readers and high mobile internet usage in the US, representing a potential market size of over $3 billion annually.

1. TM

2. WHAT’S CROSSFY?
Crossfy is a mobile app that creates an online layer over the print,
allowing share, comments and highlighting, connecting readers in a new
social reading experience. Just like a second screen for reading.
We want to help people find, comments and share reading
experiences.

3. We believe that reading can be amazing when social.

4. HOW DO YOU
SOCIALIZE
YOUR READING EXPERIENCE?

5. PROBLEM
BOOK AUTHORS
READERS & EDITORS
• Search and find highlighted • Love feedback and new ideas
text offline is impossible from fans
• Wants to discover new titles to • Want to cross-selling other
keep in love with reading titles
• Comments and opinion only by • Don’t have an official fan’s
letters place to interact
• Share amazing text offline is • Wants to spread the work
too difficult across the globe

6. SOLUTION
• A mobile app where you can check-in books just pointing your
smartphone to the cover. (magazines, newspapers and other in the future)
• Find and Interact with people in the same “vibe”.
• Add, Pin and share comments, images, videos, ideas, etc.
• Authors and editors can join the discussion
• Discover new content based on you profile

7. MARKET SIZE
• TOP DOWN
• >650M books sold in US
• Bottom UP
• 4,7 books by readers each year
• >130M book readers in US
• >59% people uses mobile to search or social on Internet
• >$17 Average spent in apps or in-app purchases a year
• Total Market >$3,2B Annually

8. SOCIAL
READING

9. BUSINESS MODEL
Freemium model
Related Products Lead Gen.
Contextual Ads
Premium Publishers
Adwords on Search

10. PROPRIETARY TECH

11. MARKETING PLAN
Close relationship with authors and the
community.
Gamification (Leads to engagement
and visibility on social networks)
Social network sharing. (Increases the
app credibility with authors and the
community)

12. DIRECT COMPETITORS
GoodReads
INDIRECT COMPETITORS
Shelfari
aNobii

13. THE “THINK-
OUT-OF-THE-
PAPER” TEAM

14. TM
BREAKTHROUGH IDEAS OUT OF THE PAPER