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Cross-border Fashion eCommerce - Από την Ελλάδα σε όλο τον κόσμο
This document discusses cross-border e-commerce opportunities for Greek fashion brands. It outlines four cross-border sales channels: 1) having a localized e-shop, 2) selling on Amazon's marketplace, 3) selling on a third-party fashion e-shop, and 4) selling on other fashion marketplaces. It notes challenges Greek brands may face like lack of information, language barriers, and limited shipping/payment options. The document advocates that Greek fashion brands can combat losing domestic market share to international competitors by pursuing omnichannel retail in Greece or selling their products cross-border from Greece.
Cross-border Fashion eCommerce - Από την Ελλάδα σε όλο τον κόσμο
- 1. Cross-border Fashion eCommerce Από τηνΕλλάδα σε όλο τον Κόσμο Panayotis Gezerlis CEO & Head of Consulting
- 2. eCommerce Strategy &Business Planning eCommerce Operations Cross-border eBusiness Digital transformation Consulting Position’s description development Sourcing & Εvaluating eΤalents eTeam Audit Monthly Analysis for Brands Quarterly Market Overview eCommerce in Greece Insights eConsulting eTalent Recruiting eMarket Intelligence About Convert Group Inhouse Training eLearning eAcademies eTraining
- 3. Online Fashion &Beauty clients approx 30M€ in ePharmacy approx 18M€ in eGrocery & eSelective approx 25M€ in eFashion
- 4. Fashion eCommerce inGreece
- 5. Fashion eCommerce inGreece
- 6. Fashion eCommerce inGreece
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- 11. 2 solutions: 1. Omnichannel Fashion in GR 2.Sell cross-border from GR
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- 14. 4 cross-border channels: 1. Our localisedfashion e-shop
- 15. 4 cross-border channels: 1. Our localisedfashion e-shop 2. Amazon fashion Marketplace
- 16. 4 cross-border channels: 1. Our localisedfashion e-shop 2. Amazon fashion Marketplace 3. 3rd party fashion e-shop
- 17. 4 cross-border channels: 1. Our localisedfashion e-shop 2. Amazon fashion Marketplace 3. 3rd party fashion e-shop 4. Other Fashion eMarketplaces
- 18. 3-4. 3rd partyFashion eshops & Other Fashion Marketplaces • Established Channel: $50 billion market in 2016 • Moderate growth: CAGR 13% • Dominated in each country by few leading players Flash Sales • High growth market • 400 actors today globally representing already 10%+ of ecommerce market • 40% of global ecommerce in 2021 or $800B market in 2021 Market Places
- 19. 3-4. 3rd partyFashion eshops & Other Fashion Marketplaces
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- 21. 1. Our LocalisedFashion e-shop Language Telephone number Customer Service Currency conversion Payment options Shipping Returns
- 22. Why doesn’t everysingle fashion merchant in Greece sell Globally ?
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- 24. 24 Mikropoli Village @Drama A village of 100 households
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- 29. Thank You Panayotis Gezerlis Headof Consulting, CEO t: +30 693 245 6584 m: +30 215 215 0500 pgezerlis@convertgroup.com