Marketing, introductie en basistechnieken geef ik al jaren.
Het is het absolute minimum dat je dient te weten over marketing.
Veel succes ermee
AatjeManon
Digital transformation will affect any industry, sooner or later. This is an introduction on how the real estate business will be affected in the very near future.
Een evenement is deel van de volledige communicatie van een bedrijf. Of het nu een personeelsfeest is of een productvoorstelling. Daarom is het ook zeer belangrijk een communicatieplan te maken voor elk evenement.
Marketing, introductie en basistechnieken geef ik al jaren.
Het is het absolute minimum dat je dient te weten over marketing.
Veel succes ermee
AatjeManon
Digital transformation will affect any industry, sooner or later. This is an introduction on how the real estate business will be affected in the very near future.
Een evenement is deel van de volledige communicatie van een bedrijf. Of het nu een personeelsfeest is of een productvoorstelling. Daarom is het ook zeer belangrijk een communicatieplan te maken voor elk evenement.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Cross channel marketing introduction
1. THE EVERLASTING PROBLEM
OF GETTING NOTICED
CROSS-CHANNEL MARKETING | ARTEVELDEHOGESCHOOL | 24 FEBRUARI 2011
maandag 3 oktober 2011
2. ATTENTION
INTEREST
DESIRE
ACTION g S tro ng
K e llo
wa rd
Ed
CROSS-CHANNEL MARKETING | ARTEVELDEHOGESCHOOL | 24 FEBRUARI 2011
maandag 3 oktober 2011
3. • 63% IGNORES BANNERS
• 41% IGNORES TV ADVERTISING
marketingprofs
CROSS-CHANNEL MARKETING | ARTEVELDEHOGESCHOOL | 24 FEBRUARI 2011
maandag 3 oktober 2011
4. m e
G ive
RELEVANT
CONTENT
a nd NURTURE ME
ON TIME neg hem
an Ca
an V
J
CROSS-CHANNEL MARKETING | ARTEVELDEHOGESCHOOL | 24 FEBRUARI 2011
maandag 3 oktober 2011
5. THE ENVIRONMENTAL
CONDITIONS
CROSS-CHANNEL MARKETING | ARTEVELDEHOGESCHOOL | 24 FEBRUARI 2011
maandag 3 oktober 2011
6. TECHNOLOGICAL LEAP
• CONNECTED
• MOBILE
CROSS-CHANNEL MARKETING | ARTEVELDEHOGESCHOOL | 24 FEBRUARI 2011
maandag 3 oktober 2011
7. CHANGING BEHAVIOUR
• SEARCH
• PEER INFLUENCERS
CROSS-CHANNEL MARKETING | ARTEVELDEHOGESCHOOL | 24 FEBRUARI 2011
maandag 3 oktober 2011
8. MARKETING SHIFTS
• FROM PROJECT TO PROCES
• FROM CAMPAIGN TO NURTURE
CROSS-CHANNEL MARKETING | ARTEVELDEHOGESCHOOL | 24 FEBRUARI 2011
maandag 3 oktober 2011
9. THE ANSWER:
CROSS-CHANNEL
MARKETING
CROSS-CHANNEL MARKETING | ARTEVELDEHOGESCHOOL | 24 FEBRUARI 2011
maandag 3 oktober 2011
10. FULLY INTEGRATED
• NO SILOS
• THROUGH ALL CHANNELS
CROSS-CHANNEL MARKETING | ARTEVELDEHOGESCHOOL | 24 FEBRUARI 2011
maandag 3 oktober 2011
11. USE OF CHANNEL AS PREFERED BY CUSTOMER
MESSAGE SENT WHEN RELEVANT TO CUSTOMER
SCENARIO DRIVEN DIALOGUE
CROSS-CHANNEL MARKETING | ARTEVELDEHOGESCHOOL | 24 FEBRUARI 2011
maandag 3 oktober 2011
12. PURPOSE OF
CROSS-CHANNEL
MARKETING
CROSS-CHANNEL MARKETING | ARTEVELDEHOGESCHOOL | 24 FEBRUARI 2011
maandag 3 oktober 2011
13. QUALIFY AND UPDATE DATA
• QUALIFY DATA YOU HAVE
• UPDATE DATA YOU DON’T
CROSS-CHANNEL MARKETING | ARTEVELDEHOGESCHOOL | 24 FEBRUARI 2011
maandag 3 oktober 2011
14. NURTURE LEADS
• GET, KEEP, GROW
• … NEVER NEED TO WINBACK
CROSS-CHANNEL MARKETING | ARTEVELDEHOGESCHOOL | 24 FEBRUARI 2011
maandag 3 oktober 2011
15. WHAT DOES
CROSS-CHANNEL
LOOKS LIKE
CROSS-CHANNEL MARKETING | ARTEVELDEHOGESCHOOL | 24 FEBRUARI 2011
maandag 3 oktober 2011
16. PARALLEL USE OF DIFFERENT CHANNELS: 12,50%
INTEGRATED USE OF DIFFERENT CHANNELS: 87,50%
WHEN ASKED FOR THE DEFINITION IN AN ONLINE SURVEY BY CAMPAIGNDOCK
CROSS-CHANNEL MARKETING | ARTEVELDEHOGESCHOOL | 24 FEBRUARI 2011
maandag 3 oktober 2011
17. CROSS-CHANNEL MARKETING: 67%
MULTI-CHANNEL MARKETING: 33%
WHEN ASKED FOR THE NAME USED IN AN ONLINE SURVEY BY CAMPAIGNDOCK
CROSS-CHANNEL MARKETING | ARTEVELDEHOGESCHOOL | 24 FEBRUARI 2011
maandag 3 oktober 2011
18. E-MAIL: 100% DIRECT MAIL: 100%
PURL: 89% SOCIAL MEDIA: 89%
TEXT MESSAGING: 78% MOBILE APPS: 78%
WHEN ASKED FOR THE CHANNELS IN AN ONLINE SURVEY BY CAMPAIGNDOCK
CROSS-CHANNEL MARKETING | ARTEVELDEHOGESCHOOL | 24 FEBRUARI 2011
maandag 3 oktober 2011
19. LIFECYCLE: 23% LEAD NURTURING: 30%
AUTOMATION: 22% EVENT: 56%
WHEN ASKED FOR THE CAMPAIGNS IN AN ONLINE SURVEY BY CAMPAIGNDOCK
CROSS-CHANNEL MARKETING | ARTEVELDEHOGESCHOOL | 24 FEBRUARI 2011
maandag 3 oktober 2011
20. NO: 34% CRM: 45%
ERP: 23% AUTOMATION: 10%
WHEN ASKED FOR INTEGRATION WITH OTHER TOOLS IN AN ONLINE SURVEY BY CAMPAIGNDOCK
CROSS-CHANNEL MARKETING | ARTEVELDEHOGESCHOOL | 24 FEBRUARI 2011
maandag 3 oktober 2011
21. Berichten 3plus Wijzig
Beste Franky, We hebben jouw
inschrijving goed ontvangen.
In jouw mailbox vind je een
CROSS-CHANNEL STRUCTURE
bevestiging. Vriendelijke
groeten, Jan Van Caneghem
• CONNECT WITH RESOURCES
Stuur
• ALL POSSIBLE TOUCHPOINTS
CROSS-CHANNEL MARKETING | ARTEVELDEHOGESCHOOL | 24 FEBRUARI 2011
maandag 3 oktober 2011
22. Analyse metrics
Berichten 3plus Wijzig
Beste Franky, We hebben jouw
inschrijving goed ontvangen.
In jouw mailbox vind je een
bevestiging. Vriendelijke
groeten, Jan Van Caneghem
Stuur
Data input
Segmentation
Execution
CROSS-CHANNEL FLOW
• ENRICHED DATA
• AUTOMATED DIALOGUE
CROSS-CHANNEL MARKETING | ARTEVELDEHOGESCHOOL | 24 FEBRUARI 2011
maandag 3 oktober 2011
23. WHAT DOES
CROSS-CHANNEL
DO FOR US
CROSS-CHANNEL MARKETING | ARTEVELDEHOGESCHOOL | 24 FEBRUARI 2011
maandag 3 oktober 2011
30. jan@campaigndock.com
CROSS-CHANNEL MARKETING | ARTEVELDEHOGESCHOOL | 24 FEBRUARI 2011
maandag 3 oktober 2011
Editor's Notes
Het grote probleem van communicatie is steeds opnieuw de aandacht te trekken.\n\n
Edward Kellog Strong heeft daarover het marketing concept AIDA bedacht. \nIn 4 stappen wordt de consument tot aankoo\n\n
Aan de zijde van de consument is er de verveling\nWe negeren de bestaande communicatie vormen en worden steeds aangetrokken door nieuwe uitingen.\nBovendien worden we veeleisender en staan we minder open voor interuption marketing\n\n
Edward Kellog Strong heeft daarover het marketing concept AIDA bedacht. \nIn 4 stappen wordt de consument tot aankoo\n\n
De omstandigheden waarin we communiceren zijn de laatste jaren dramatisch verandert.\n- technologisch\n- inhoudelijk\n\n
Techologische evoluties laten ons toe altijd en overal geconnecteerd te zijn\nWe consulteren dezelfde content door middel van een variëteit van tools \n
Bovendien is ons gedrag ook dramatisch gewijzigd:\n- we gaan zelf op zoek\n- we laten ons beïnvloeden door onze omgeving (hoewel dit niet nieuw is, veronderstellen we dat de impact vandaag groter is door social media)\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
E-mail en DM zijn de meest voor de hand liggende kanalen\nPurl is duidelijk web2.0 net zoals Social media\nMobile blijft wat aan de kant, hoewel 78% niet weinig is.\n
Lead nurturing voor de hand liggend als doel\nEvent voor de hand liggend omdat het berekenbaar is\nLifecycle duidt op de wil tot dialoog\nAutomation zorgt voor optimalisatie: het wordt uitgevoerd, het gebeurt kostefficiënt\n
No: eerlijk en duidt op het begin van CCM\nCRM houdt rekening met de klantenkennis die we hebben\nERP: biedt mogelijkheden om stock te optimaliseren en vraag te voorspellen, maar gebeurt vandaag waarschijnlijk amper (leren uit campagnes)\nAutomation is een raar antwoord, want CCM is automation\n
\n
\n
\n
Er wordt echt one on one gecommuniceerd. Luisteren wordt een belangrijk deel van de marketing.\nHet resultaat is dat via dit soort campagnes klanten worden betrokken bij productinnovatie\nDe dialoog wordt geregistreerd, op basis daarvan wordt verder gedialogeerd.\n
De kanalen die we inzetten kunnen we kiezen per klant. Zo kiest de klant zelf waar, en hoe we hem kunnen bereiken.\n
Door de complexiteit van de campagnes is het belangrijk deze niet manueel en ad hoc uit te voeren.\nZe worden uitgevoerd op basis van vooraf opgestelde en continu bijgestelde scenario’s\nEen bijkomend voordeel is dat ze werkelijk worden uitgevoerd. Wat anders vaak niet zo is (sales)\n\n
\n
De database komt tot leven en wordt continu up to date gehouden.\nData vervuild en verouderd à rato van 40% in BtoB\n
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Ik ben 43 jaar. Interesseert je dat? Nee?\nWel, om te vermijden dat jij nog irrelevante boodschappen krijgt is er ccm\n