This document describes a receipt advertising program in China. The program targets customers in specific regions by placing ads on receipts from nearby stores that share similar customer demographics. The ads are cross-promotional, with participating stores advertising for each other. This allows ads to reach customers at the right location and time as they are shopping near a store. The program also provides accurate reporting on ad conversions to sales.

1. A"new"look"at"these"questions…
In"China
• Where are your customers, physically?
• At what point in time are they thinking about buying
your product?
• Who are your customers?
What"do"we"do?
• Receipt advertising, but not like what you’ve seen
before
• We don’t advertise in supermarkets or other big box
stores
• We advertise in stores that have target customers
just like yours

2. What do we do?6
• Receipt advertising
o No supermarkets
o No Bigbox stores
But"first,"why"China?
• What you may already know about China:
o Huge population, rising middle class
• What you may not know:
o There is not one Chinese culture, but many very distinct
regional subcultures (different language, different customs,
etc.)

3. Why"China?
• Problems with numerous distinct subcultures
o Different consumer behavior in each region
o Difficult for data analytics to pin point target customer
o Difficult to target ads in each region
• Other reasons why we picked China:
o Middle class consumers live in densely populated cities, not
suburbs
o Despite rising income, people are still bargain hunters when
it comes to service consumption
Cooperative"Cross"Advertising
• Stores in close proximity and have similar target
customers will advertise for one another
• Highly targeted advertising
o It will expose your message to the right customer, at the
right moment in time, at the right location
• For example….

4. Coffee"Shop
Advertisement
"Beauty""Salon
Advertisement
Coffee"Shop
Advertisement
Beauty""Salon
Advertisement
Ads"Repeated"for"
maximum"exposure
Other"Store’s"
advertisement"
On"the"back"of"a"restaurant’s"receipt
• These"stores"are"close"by6
6
• They"have"similar"target"
customers6
6
• They"are"not"in"
competition6
6
• Ads"aim"for"exposure"at"
the"right"moment"in"time,"
at"the"right"location,"and"
handed"to"the"right"
customer6
6
On"the"back"of"the"other"stores
"Coffee"Shop"
Advertisement
Restaurant"
Advertisement
Coffee"Shop"
Advertisement
Restaurant
Advertisement
Cross"
advertising"on"
the"beauty"
Salon’s"receipt""
Restaurant
Advertisement
Beauty"Salon
Advertisement
Restaurant
Advertisement
Beauty"Salon
Advertisement
On"the"coffee"
Shop’s"receipt

5. More"effective"ad"delivery
• So, How does receipt advertising put your ad
message …
o In the hands of your target customer
o When they are close by your store
o When they are thinking about your product category
Right"Location
1. Where is your customer?
o They are physically close to your store location
o They are in stores with similar targeted customer
2. We place your ads in chain stores close to your
location
o When your target customers are shopping near by, they will
be exposed to your ad message on their receipt

6. Exposure at the right
location
Right"Opportunity
1. When is your customer considering buying your
product category?
- When they have just finished consuming a different
product category at a location close by
2. That’s when consumer is considering their next
destination
- This is the best opportunity for exposure to your ad
message

7. Right Opportunity for  d
Exposure
Selecting"the"right"
location
1. We select these stores by
1. Looking at how much people spend per visit in the store
2. Their product category’s compatibility with yours
3. The demography of their customers
4. You will have the final say on who carries your ad

8. Ad"Effectiveness"Report
1. Accurate report of ad to sales conversion
- If your ad is a redeemable coupon. We can provide
accurate ads to sales conversion rate
- We can do this because we know the total number of
coupons handed out to customers in each store
- And if we can have access to the coupons being used in
your store, then we can calculate the exact ad to sales
conversion rate
A"powerful"tool 6
• With accurate ad-to-sales conversion rate report
o You may adjust your advertising strategy accordingly
o We can quickly put your new ads into the participating
stores

9. Some"more"details
• Other details about our product:
o We will have several clients in most shopping areas and
they advertise for each other on the back of their receipts
o We provide receipt rolls free of charge
o Each store in an ad group is located within 5 min of walking
distance
o We can also provide design service and customize ads for
different store locations
Some"more"details
• If there are just 3 stores in a cross ad group
o After each store have used 200 rolls of receipts
• Your ad would have appeared more than 124,000 times
in the other two stores
Number'of'stores Roll'of'receipt'used Number'of'ads'handed'out
3 2006 124,000
3 300 186,000
3 400 249,000

10. For"more"details
• Please contact us at:
o Email: 2097967537@qq.com
o Phone: +86 134-2130-8882