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#SMWBLINK
CONTENT IS OUT OF CONTROL
EVERY MINUTE, MILLIONS OF LINKS TO MILLIONS OF 

ARTICLES ARE SHARED VIA MILLIONS OF TWEETS AND 

BILLIONS OF CONTENT SOURCES
CANWEKEEPUPWITHALLOFTHE
CONTENTWENEED?
IN THE NEXT 24 HOURS ...
4,000,000,000THINGS WILL BE SHARED ON FACEBOOK
499,860POSTS WILL BE PUBLISHED ON WORDPRESS
source: http://www.iacquire.com/blog/content-amplification
103,680HOURS OF VIDEO WILL BE UPLOADED TO YOUTUBE
IN THE NEXT 24 HOURS ...
source: http://www.iacquire.com/blog/content-amplification
E-MAILS WILL BE SENT
144,800,000,000
THE AMOUNT OF CONTENT SHARED
OVER SOCIAL NETWORKS IS LIKELY
TO DOUBLE EVERY TWO YEARS
MARK ZUCKERBERG #ZUCKSLAW
source: http://www.exacttarget.com/blog/25-rules-and-tips-to-get-the-most-value-from-twitter/
AN‘AVERAGE’USERONTWITTERISGETTING
1104LINKSEVERYDAY
source: Bevolve, Techcrunch & Wlsion Fletcher sample of average user links
ALINKEVERYWAKINGMINUTE
46LINKSEVERYHOUR
IN A SURVEY OF 2,000 UK BUSINESS PROFESSIONALS, 

OVER HALF DESCRIBED THEMSELVES AS
KNOWLEDGE WORKERS,
PEOPLE WHOSE JOBS INVOLVE HANDLING 

AND SHARING INFORMATION
Source: Survey of 2,000 UK knowledge workers conducted by Redshift Research
30% SPEND OVER 3 HOURS A WEEK 

ON CONTENT FOR WORK
44% SAID THEY GET 

2-5 MUST READ EMAILS A DAY
29% SAY HALF THEIR TIME IS WASTED
Source: Survey of 2,000 UK knowledge workers conducted by Redshift Research
source: OnePoll survey of 1000 Twitter and RSS users 2013
81%KNOW THEY CURRENTLY
MISS VALUABLE CONTENT
STRUGGLE TO REDISCOVER 

CONTENT THEY PREVIOUSLY FOUND
75%
MILLIONSARECOMBININGAN

EVER-GREATERSETOFTOOLS
+ + + + + ++
IT’S NOT INFORMATION
OVERLOAD…
IT’S FILTER FAILURE
CLAY SHIRKY
WRITER, CONSULTANT, LECTURER
WIRED, NYT, HBR
CRONYCLE
TRANSFORMS YOUR TWITTER AND 

RSS CONTENT FEEDS INTO FILTERED
COLLECTIONS BASED ON TERMS 

YOU DEFINE
IT’S THE INTERNET, CONCENTRATED.
WWW.CRONYCLE.COM

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Blink and you'll miss it: content overload at Social Media Week

  • 2. CONTENT IS OUT OF CONTROL EVERY MINUTE, MILLIONS OF LINKS TO MILLIONS OF 
 ARTICLES ARE SHARED VIA MILLIONS OF TWEETS AND 
 BILLIONS OF CONTENT SOURCES CANWEKEEPUPWITHALLOFTHE CONTENTWENEED?
  • 3. IN THE NEXT 24 HOURS ... 4,000,000,000THINGS WILL BE SHARED ON FACEBOOK 499,860POSTS WILL BE PUBLISHED ON WORDPRESS source: http://www.iacquire.com/blog/content-amplification 103,680HOURS OF VIDEO WILL BE UPLOADED TO YOUTUBE
  • 4. IN THE NEXT 24 HOURS ... source: http://www.iacquire.com/blog/content-amplification E-MAILS WILL BE SENT 144,800,000,000
  • 5. THE AMOUNT OF CONTENT SHARED OVER SOCIAL NETWORKS IS LIKELY TO DOUBLE EVERY TWO YEARS MARK ZUCKERBERG #ZUCKSLAW source: http://www.exacttarget.com/blog/25-rules-and-tips-to-get-the-most-value-from-twitter/
  • 6. AN‘AVERAGE’USERONTWITTERISGETTING 1104LINKSEVERYDAY source: Bevolve, Techcrunch & Wlsion Fletcher sample of average user links ALINKEVERYWAKINGMINUTE 46LINKSEVERYHOUR
  • 7. IN A SURVEY OF 2,000 UK BUSINESS PROFESSIONALS, 
 OVER HALF DESCRIBED THEMSELVES AS KNOWLEDGE WORKERS, PEOPLE WHOSE JOBS INVOLVE HANDLING 
 AND SHARING INFORMATION Source: Survey of 2,000 UK knowledge workers conducted by Redshift Research
  • 8. 30% SPEND OVER 3 HOURS A WEEK 
 ON CONTENT FOR WORK 44% SAID THEY GET 
 2-5 MUST READ EMAILS A DAY 29% SAY HALF THEIR TIME IS WASTED Source: Survey of 2,000 UK knowledge workers conducted by Redshift Research
  • 9. source: OnePoll survey of 1000 Twitter and RSS users 2013 81%KNOW THEY CURRENTLY MISS VALUABLE CONTENT STRUGGLE TO REDISCOVER 
 CONTENT THEY PREVIOUSLY FOUND 75%
  • 11. IT’S NOT INFORMATION OVERLOAD… IT’S FILTER FAILURE CLAY SHIRKY WRITER, CONSULTANT, LECTURER WIRED, NYT, HBR
  • 12. CRONYCLE TRANSFORMS YOUR TWITTER AND 
 RSS CONTENT FEEDS INTO FILTERED COLLECTIONS BASED ON TERMS 
 YOU DEFINE
  • 13. IT’S THE INTERNET, CONCENTRATED. WWW.CRONYCLE.COM