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Crm Lecture2
This document discusses a masters course in fashion management studies co-taught by Ms. Dimple at NIFT Delhi. It notes that customer relationship management has helped businesses by providing insight into individual customers, allowing businesses to respond to their needs, and integrating business processes around individual customers. The document also mentions business intelligence and customer-facing applications as upcoming technologies.
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Crm Lecture2
- 1. Masters in FMSCo-Taught By : Ms.Dimple, Assistant Professor, FMS Department NIFT-Delhi
- 2.
- 3. CRM has helpedtoday’s businesses by: providing greater individual customer insight allowing firms to effectively respond to individual requirements integrating the business processes of the firm around individual customers
- 4. BI meets CRMCustomer facing applications All By Itself Upcoming Technologies
- 5.