The CRMC offers focused, curated, and forward-thinking Retail Case Study sessions that will help retail organizations stay competitive in today’s challenging consumer marketing universe. Recently confirmed Case Studies include ALDO Group, Boscov’s, Costco Wholesale, Giant Eagle, Hollister, JCPenney, Lucky Brand Jeans, maurices, Monro Muffler Brake, Pier 1 Imports, PLAE, Sephora, Steve Madden, True Value, UGG, ULTA Beauty and Walgreens. Retail Industry Futurist, Doug Stephens, aka the “Retail Prophet,” and author of Retail Revival, will be headlining this year’s event.

1. 10:00am – 5:00pm • 8th Street South – First Floor
Registration
11:30am – 1:30pm • Boulevard Rooms – Third Floor
Three Workshops
Epsilon – Boulevard A
How Sally Beauty is Staying Ahead of the
Curve with Sally Beauty Rewards
Stuart Kiefer, VP, General Manager, Platform Delivery – Epsilon
Ryan Linders Vice President CRM, Loyalty, & Marketing
Analytics – Sally Beauty
VeraCentra – Boulevard B
VeraCentra: Achieving Customer Engagement
Agility in a Real-time World
Constance Hill, President & Founder – VeraCentra
David Resnick, Vice President Marketing Technology –
VeraCentra
Bond Brand Loyalty – Boulevard C
1:00pm – 2:00pm • Waldorf Ballroom
Retailer Mentor Program/Luncheon
Hosted by members of the CRMC Retail Advisory Board
GENERAL SESSION
2:00pm – 2:10pm • Grand Ballroom
Welcome to CRMC 2017
Craig Wood, CRMC Host / Managing Director & Chief
Engagement Officer – 360 Live Media
2:10pm – 3:15pm • Grand Ballroom
Doug Stephens: Reengineering Retail –
The Future of Selling in a Post-Digital World
Doug Stephens, Founder & President – Retail Prophet
3:15pm – 3:35pm • Grand Foyer & Normandie Lounge
Refreshment Break Sponsored by Merkle Inc.
3:35pm – 4:15pm • Grand Ballroom
ULTA Beauty: The New Face of Loyalty:
How Ulta Beauty is Leveraging Customer Data
to Shift Away From Discounts
Eric Messerschmidt, SVP Strategy, CRM and Loyalty –
ULTA Beauty
4:15pm – 4:55pm • Grand Ballroom
Lucky Brand Uses Advanced Segmentation and
Analytics to Transform Relationship Marketing
Timothy Mack, SVP Strategic Brand Marketing and eCommerce
5:00pm – 6:30pm • Grand Foyer & Normandie Lounge
Welcome Reception Sponsored by Epsilon
7:00pm – 10:00pm
Retailer Dinner
DAY ONE WEDNESDAY, JUNE 7
A G E N D A A T A G L A N C E

2. 7:00am – 8:00am • Boulevard Room
Breakfast Sponsored by Kobie Marketing
GENERAL SESSION
8:00am – 8:15am • Grand Ballroom
Staying Ahead of the Curve
8:15am – 9:10am • Grand Ballroom
Kate Ancketill: Disruptive Personalisation –
The Technological Innovations Creating New
Customer Relationships in Retail
Kate Ancketill, CEO and Founder – GDR Creative Intelligence
9:10am – 9:40am • Grand Ballroom
Maurices: Improving Customer Experience
Ali Wing, CMO – maurices
9:40am – 10:00am • Grand Foyer & Normandie Lounge
Refreshment Break Sponsored by Merkle Inc.
CONCURRENT SESSION – GRAND BALLROOM
10:00am – 10:30am • Grand Ballroom
UGG: Consumer Driven Business Objectives –
An Integrated Loyalty Strategy that Delivers on
Brand Experience and Connects with the Customer
Carma Caughlan, Director of Consumer Engagement
and Loyalty – UGG
10:30am – 11:00am • Grand Ballroom
Boscov’s: Winning in the Department Store Industry
Toni M. Miller, Senior Executive Vice President – Chief
Financial Officer and Chief Administrative Officer – Boscov’s, Inc.
Nick White, Vice President, Client Partnerships – Alliance Data
11:00am – 11:30am • Grand Ballroom
Monro Muffler Brake: Next Generation Customer
Engagement through Artificial Intelligence and
New Advancements in Retail Marketing Technology
Tom Tracy, SVP, Marketing – Monro Muffler Brake
Dr. Eric Nyberg, Chief Data Scientist – Cognistx
Patrick Tripp, VP of Product Strategy – RedPoint Global
11:30am – 11:50am
Refreshment Break Sponsored by Merkle
11:50am – 12:20pm • Grand Ballroom
Hollister: Leveraging Loyalty to Engage
and Retail Millennials
Amy Nelson, Senior Director, Customer Marketing –
Abercrombie & Fitch
Melissa Fruend, Partner – LoyaltyOne Consulting
12:20pm – 12:50pm • Grand Ballroom
Giant Eagle: Renovating Legacy Loyalty
for Rapid Renewal & Long-Term Growth
Kimberly Aylward, Vice President Marketing & eCommerce –
Giant Eagle
Sean Claessen, Executive Vice President of Strategy, ECD –
Bond Brand Loyalty
CONCURRENT SESSION – INTERNATIONAL
BALLROOM
10:00am – 10:30am • International Ballroom
Steve Madden: How We Empowered Our
Marketing Team To Improve Customer Reach
with Targeted Audiences
Mark Friedman, President of E-Commerce – Steve Madden
Jared Blank, SVP Data Insights & Analytics – Bluecore
10:30am – 11:00am • International Ballroom
Pier 1 imports: Keeping Customers in the
Center to Engender Loyalty
Susan Rodgers, Vice-President Marketing, CRM & Analytics –
Pier 1 Imports
Mary Staples, VP Data Solutions – Epsilon
11:00am – 11:30am • International Ballroom
True Value: From Stores to Desktop to Mobile:
True Value’s Loyalty Evolution
Sue Smolenski, Senior Director, Omni Channel Marketing –
True Value
Jerry Filipiak, CEO – Comarch Inc.
11:30am – 11:50am
Refreshment Break Sponsored by Merkle
11:50am – 12:20pm • International Ballroom
JCPenney: Evolving Your Rewards Program
through Differentiated Experiences
Sherina Smith, Vice-President, Loyalty, CRM,
& Multicultural Marketing – JCPenney
Kelli Nesseth, VP Marketing – Synchrony Financial
12:20pm – 12:50pm • International Ballroom
Aldo Group: How to Drive Deeper Customer
Engagement with Smart Email Receipts
Ian Richards, Vice President CRM and Analytics – ALDO Group
Tomas Diaz, CEO - flexReceipts
12:50pm – 1:50pm • Williford ABC – Third Floor
Luncheon Sponsored by CrowdTwist
1:50pm – 3:20pm • International Ballroom
Speed Dating with Sponsors*
*Exhibits open during Speed Dating Session
GENERAL SESSION
3:20pm – 3:50pm • Grand Foyer & Normandie Lounge
Refreshment Break Sponsored by Merkle
3:50pm – 4:05pm • Grand Ballroom
Fred Newell Memorial:
Remembering the Founder of CRMC
4:05pm – 5:00pm
Passing Zone
5:00pm – 6:30pm • Grand Foyer & Normandie Lounge
Networking Reception
Sponsored by Yes Lifecycle Marketing
DAY TWO THURSDAY, JUNE 8

3. DAY THREE FRIDAY, JUNE 9
7:30am-8:30am • Boulevard Room
Breakfast Sponsored by Kobie Marketing
8:30am – 9:15am • Grand Ballroom
General Session
Expert TBD
9:15am – 9:40am • Grand Ballroom
PLAE: Why Today’s Retail Brands Need to
Really Talk to Their Customers
Jonathan Spier – CEO
9:40am – 9:55am • Grand Foyer & Normandie Lounge
Refreshment Break Sponsored by Merkle
9:55am – 10:30am • Grand Ballroom
Walgreens: How Walgreens Maintains Happy
and Healthy Customer Relationships
Lisa Mathison, Director of Media – Walgreen Co.
10:30am – 11:05am • Grand Ballroom
Costco: Reduce Risk and Seize Opportunity
with a Customer Engagement Pilot
Robin Ross, Senior Director, Corporate Marketing –
Costco Wholesale
Connie Hill, President - VeraCentra
11:05am – 11:40am • Grand Ballroom
Sephora: Giving CRM & Loyalty a Fresh Face
Amy Carr, Senior Director, CRM and Loyalty – Sephora
Rio Longacre, Practice Area Director,
Customer Engagement – Slalom
11:50am – 12:00pm
Giveaway
12:00pm
Adjourn
12:00pm – 1:30pm • Boulevard A
Advisory Board Luncheon
CRMC takes place just once a year.
Don’t miss out on this top-notch
gathering of retailers at the beautiful
Hilton Chicago. CRMC attendees and
sponsors return year after year to
experience the best event in the
Retail Marketing industry.