Manufacturing marketers meet up 191113

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Slides from marketing meeting covering strategy making, setting objectives and how to use video for marketing use.

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Manufacturing marketers meet up 191113

  1. 1. 19/11/2013 Today’s agenda Welcome IIPSI • • INTERNATIONAL INSTITUTE FOR PRODUCT AND SERVICE INNOVATION • • • SCOTT CROWTHER ELLIE PRECIOUS • • © 2013 8.00am – Arrival and Coffee 8.15am - Roundtable Catch Up, members update on progress, challenges, questions. 9.00am – Strategy Session: Setting Goals and Objectives 10.00am – Coffee Break 10.15am –Using Video, How to Guide - Mark Hayward, Malthouse Engineering (Including tips from WMG SME Team) 11.30am - Guest Speaker – Robin Buxton, Online Marketing Manager, Biffa - Search Engine Optimisation, tips to implement and manage it effectively 12.00pm – Lunch © 2013 Goals and Objectives "80 percent of marketers incorrectly begin with tactics instead of goals." -eMarketer Report 2012 © 2013 © 2013 1
  2. 2. 19/11/2013 Goals Objectives What are your marketing goals? How will you meet your goals? (they should align with your company goals !!!) • • • • • Build a brand? Manage Risk? Build a reputation? Develop relationships? Sales results? © 2013 • • • • Drive more website traffic? Gaining more business contacts? Don’t overstretch yourself! Make them SMART… © 2013 Objectives Goals and Objectives SMART means: • • • • • © 2013 Create some achievable targets that are measurable and align with your company aims. Specific Measurable Achievable Realistic Time-specific Goal: Grow the business by 10% by expanding into new markets. Objectives: New marketing campaign in France, achieving gross sales of £50,000 by June 2014. © 2013 2
  3. 3. 19/11/2013 Goals and Objectives Goal: Become known as industry thought leaders. Objectives: Have the MD published in 5 major trade publications. Gain 500 followers across Social Media networks. By end March 2015. © 2013 Goals and Objectives Goals and Objectives Goal: Increase number of winter season paying visitors by 20%. Objectives: By end January 2014, run 1 online discount voucher offer and a complementary Social Media campaign and email marketing campaign to grow the CRM database to 500 people. © 2013 Goals and Objectives In groups/pairs, try some goals and objectives for… Now try for your company! © 2013 © 2013 3
  4. 4. 19/11/2013 Goals and Objectives Today’s agenda • • • • • Now let’s get creative with delivery strategies! • • © 2013 © 2013 Tips to make great B2B Videos • • • • • • © 2013 8.00am – Arrival and Coffee 8.15am - Roundtable Catch Up, members update on progress, challenges, questions. 9.00am – Strategy Session: Setting Goals and Objectives 10.00am – Coffee Break 10.15am –Using Video, How to Guide - Mark Hayward, Malthouse Engineering (Including tips from WMG SME Team) 11.30am - Guest Speaker – Robin Buxton, Online Marketing Manager, Biffa - Search Engine Optimisation, tips to implement and manage it effectively 12.00pm – Lunch The Good Invest in production Practice Think Outside of the Box Show off your Expertise Emotional Connection Make Customers stars © 2013 4
  5. 5. 19/11/2013 The Good The Good What are customers saying about your competitors, anyone disgruntled……. Power of key clients Profiles on Facebook, YouTube Impact: Web enquiries up by 180% Increase in conversions and sales © 2013 The Good © 2013 © 2013 Animation Tools © 2013 5
  6. 6. 19/11/2013 The Bad • • • • • • • The …Pranksters No Call to Action Bland Backgrounds/Speakers Low quality/amateur video No Optimisation Too Commercial Abandoning Ship No Cross Promotion © 2013 Vine & Instagram • http://econsultancy.com/uk/blog/62441brands-that-use-vine-five-great-vs-five-badexamples © 2013 Video Email • http://www.dmnews.com/the-good-the-badand-the-video-email/article/275841/ • http://www.marketingmagazine.co.uk/article/ 1217706/brands-fuel-explosive-growthinstagram-video © 2013 © 2013 6
  7. 7. 19/11/2013 Other Upcoming Events @IIPSI 21st November: Recruitment Breakfast 26th November: Cloud for Business 3rd December: Low Volume Manufacturing REGISTER VIA: www.wmgsme.eventbrite.com © 2013 © 2013 7

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