Crisis management

1. Crisis management.
Case Study: The Johnson & Johnson Tylenol Crisis
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2. Initial development.
•Unknown person replaced Tylenol
capsules with cyanide capsules.
•The poison capsules were purchased,
and seven unsuspecting people died a
horrible death.
•The initial media reports focused on
the deaths of American citizens from a
trusted consumer product.
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3. Solution.
• Immediately alert the customer using
media.
• Take back all the medicine supplied to
pharmacy.
• Stop the production of medicine for time
sake /temporarily.
• Give a national alert to consumer not use
“Tylenol”. 3

4. Conclusion
•Introduce new packing for the
packing.
•Press conference about the new
packing.
•New composition of medicine.
•To use forgiveness and rectification
strategy.
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