Creative Economy

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The creative economy is a new a world in which people work with their brains instead of their hands. A world in which innovation is more important than mass production. A world in which investment buys new concepts or the means to create them, rather than new machines. In this new world … wealth creation is dependent upon your ability to continually create ideas that translate to killer innovations.

Business Technology Education

The Creative Economy Philip McKinney www.philmckinney.com Licensed Under Creative Commons, Non-Commercial, Attribution

When it comes to graduate recruitment, the IPA's particular bugbears are the City and Management Consultancy. They have the money and the clout to hold big 'loud' events at all the best universities, so they have the biggest visibility by far. So it's not surpising that the creative industries feel they may be losing out on some of the best talent, simply because they aren't on the radar, and aren't being heard. It's particularly frustrating, of course, for the ad industry, within the creative economy, who know a thing or two about communications and, in particular, how share of voice drives share of market!

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