The document discusses the landscape of mobile technology and experiences. It notes that as of 2008 there were over 4 billion mobile subscribers, 1.1 billion computers, and growing mobile adoption around the world. It argues that creating meaningful mobile experiences will be important as location and mobile devices increasingly define people's identities and interactions. It suggests focusing on understanding people's relationships to their devices and creating applications and games that invest for the long term by being more than just messages.

2. HI.
@ADOGNAMEDPANTS

4. CREATING MEANINGFUL
EXPERIENCES IN THE
MOBILE SPACE

5. WHAT DOES THIS MEAN?

6. MAYBE?

7. “NOBODY KNOWS”
- RACHEL HINMAN

8. THE LANDSCAPE

9. 4,000,000,000

10. 4,000,000,000
480 million newspapers printed daily

11. 4,000,000,000
480 million newspapers printed daily
800 million automobiles registered on the planet

12. 480 million newspapers printed daily
4,000,000,000
800 million automobiles registered on the planet
1.1 billion personal computers including all desktops, laptops,
notebooks and netbooks

13. 480 million newspapers printed daily
800 million automobiles registered on the planet
4,000,000,000
1.1 billion personal computers including all desktops, laptops,
notebooks and netbooks
1.2 billion fixed landine phones

14. 480 million newspapers printed daily
800 million automobiles registered on the planet
4,000,000,000
1.1 billion personal computers including all desktops, laptops,
notebooks and netbooks
1.2 billion fixed landine phones
1.5 billion TV sets

15. 480 million newspapers printed daily
800 million automobiles registered on the planet
1.1 billion personal computers including all desktops, laptops,
4,000,000,000
notebooks and netbooks
1.2 billion fixed landine phones
1.5 billion TV sets
1.7 billion unique holders of a credit card of any type

16. 480 million newspapers printed daily
800 million automobiles registered on the planet
1.1 billion personal computers including all desktops, laptops,
4,000,000,000
notebooks and netbooks
1.2 billion fixed landine phones
1.5 billion TV sets
1.7 billion unique holders of a credit card of any type
2.1 billion unique holders of a banking account of any kind

17. FM

18. 1,500,000,000

19. 4,000,000,000

20. 4,000,000,000
+
4,000,000,000

27. 4,000,000,000

29. BUZZCITY

30. 70% OF MOBILE WEB IN HOMES

31. !?

32. MYGAMMA.COM

33. BRUNEI, EGYPT, INDONESIA,
INDIA, KENYA, LIBYA, NIGERIA,
PHILIPPINES, PAKISTAN,
ROMANIA, THAILAND, US, SOUTH
AFRICA

34. THE UNWIRED

35. SAD TO SAY, MYGAMMA WILL BE
PHASING OUT THE WEB SIGN-IN
MODE THROUGH THE
COMPUTER FROM DECEMBER 1
2009. YOU STILL CAN SIGNIN TO
YOUR ACCOUNT THROUGH YOUR
MOBILE PHONE...

36. MORE THAN 34
MANUFACTURERS

37. 600 MOBILE OPERATORS

38. 600 OPERATING SYSTEMS

39. ?

41. ?

42. MEANING

43. WHY DOES MEANING MATTER?

44. MAKING DATA IS EASY

45. FINDING DATA IS EASY(ish)

46. FINDING MEANING IS HARD

47. “WHERE YOU ARE WILL
INCREASINGLY DEFINE WHO
YOU ARE“
-RISHAD TOBACCOWALA

52. "TODAY, A MOBILE DEVICE IS AN OBJECT
THAT DEMANDS OUR ATTENTION. IT RINGS,
IT BEEPS, IT PULLS US INTO THE TINY
SCREEN AND DEMANDS THAT WE NAVIGATE
APPLICATION STRUCTURES TO DO THE
STUFF WE WANT TO DO."
- RACHEL HINMAN

63. ADVERTISING VS. MEANING

64. PREDICTION

65. SO NOW WHAT?

66. APPLICATIONS

83. GAMES

97. OUTSIDE MOBILE

98. NIKE+

101. MOVING FORWARD

102. PEOPLES RELATIONSHIP TO
THEIR DEVICE

103. MOBILE SITE

105. INVEST LONGTERM.
YOU CAN BE MORE
THAN A MESSAGE.

106. DONT WORRY ABOUT
“NEXT BIG THING”

107. THANKS!
MADEBYFIGHT.COM

108. RESOURCES
PEOPLE
Dan Albritton | UX Week 2008 | Adaptive Path: http://vimeo.com/1747430
Rachel Hinman | UX Week 2008: http://vimeo.com/3327288
Jane McGonigal: http://avantgame.com/ : @avantgame
Dan Saffer: http://www.kickerstudio.com
SITES
http://online.wsj.com/article/SB20001424052748704533904574545451866310232.html#mod=todays_us_marketplace
http://communities-dominate.blogs.com/
http://90mobilesin90days.com/index/
http://wapreview.com/blog/?p=3019