The document outlines a three-stage process for creating a strong public narrative that turns values into action for individuals, communities, and nations. The process involves constructing an identity, formulating choices, and motivating action. It also discusses the art of leadership which includes telling the story of self, the story of us, and the story of now to instruct, inspire, and motivate action through the head, heart, and hands. The overall goal is to provide a framework for developing public narratives that can drive positive change.