This document provides advanced strategies and tips for maximizing traffic and sales during Black Friday. It covers various advertising platforms, effective email marketing techniques, and ways to create a sense of urgency among customers. Additionally, it suggests optimizing website themes for the event and includes bonus tips for competition analysis and tracking performance.

1. Creating a Black Friday
Frenzy in Your Store
A D VA N C E D S T R AT E G I E S A N D T I P S F O R T R A F F I C A N D S A L E S

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About Me
• Content creator at Shopify
• Entrepreneur
Corey Ferreira

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What I’m talking about…
What to expect this Black Friday
Traffic strategies
Advertising tips
Snapchat
Black Friday emails
Get customers to promote your sale
Getting sales
Creating a frenzy
Bonus tips and strategies
Questions & answers

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B L A C K F R I D AY O V E RV I E W

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Black Friday stats you should know
• TechRadar projects this Black Friday to be the biggest day of
spending on the internet — ever
• Last year was the most active Black Friday on social media ever
according to Wall Street Journal
• 1.4 million Tweets about Black Friday in the 7 days leading up to
Black Friday
• Not just in the U.S. - last year Black Friday was trending in Germany,
France, Ireland, Italy, New Zealand, Singapore, and Thailand
according to Spredfast

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TRAFFIC STRATEGIES

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Facebook ads
• Try unique targeting options: sales,
deals, Black Friday, purchase
behaviours, online shopping
• Stack these options with the targeting
options you usually use or might use
• Make sure your ads are approved in
advance

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Google Ads
• Target unique search keywords: Black
Friday deals, “niche” Black Friday
• Make sure your ads are approved in
advance
• Test Google Shopping ads as well

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Snapchat
• $5 per 20,000 square feet of coverage
• No URL, email or phone number — get creative
• Use a unique hashtag to your store/brand
• Place your geofilter on a mall or shopping center
where your target customers might be
• Submit at least 3-4 days before BFCM sales to adjust
if they’re rejected
GEOFILTERS

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Black Friday emails
4 awesome Black Friday emails

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Black Friday emails
• Subject: Black Friday - 40% off
everything!
• Clearly announces the sale, focused call
to action.
• Keep it simple.

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Black Friday emails
• Subject: Black Friday + Giving Tanks
• Using Black Friday to increase average
order value
• Your promotion doesn’t need to be a
sale

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Black Friday emails
• Subject: Sweats + Shorts = THE
SCHWORTS
• Inject your personality and humour into
your promotions and emails
• Consider focusing on promoting one
product on Black Friday

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Black Friday emails
• Subject: Woosters Almost Sold Out!
Black Friday Prices + Free Shipping
For A Few More Hours!
• Use scarcity in your emails

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Gift guides/shopping guides
• Find gift guides in your niche and reach
out to bloggers and ask them to update
theirs or create a new one
• Create your own!

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Customer referrals
• Get customers to promote your Black
Friday sale for you
• Email/receipt after purchase with
incentivized share call-to-action
• Recommended apps: Receiptful

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GETTING SALES

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The power of scarcity
• Create a sense of urgency in your
promotions and on your product pages
• Quantity based scarcity
• Time based scarcity
• The language you use helps with this:
“limited time” “ends soon” “hurry”
• App recommendations: FOMO, Hurrify,
Bold Product Discount

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Cross-sell and upsell
• Take advantage of the extra traffic:
increase the average order value on
your store
• Upsell customers on more of what
they’re already buying
• Cross-sell a related product or
accessory
• Recommended apps: Boost Sales

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Create a unique collection/landing page
• Create a unique, temporary collection of
all your products that will be going on
sale (even if it’s all of them)
• Your unique collection can be your Black
Friday landing page
• Create a unique landing page just for
Black Friday

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Theme your website
• Change the graphics and creative on
your website and your social media
accounts to a Black Friday “theme”
• Homepage hero/slider, logo, profile
picture, cover photos
• Builds anticipation
• Gives customers a reason to shop
• CreativeMarket.com for templates

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Try an “extended day” sale
• Give your customers a “Cyber Tuesday”
or “Black Friday part 2”
• Give people a reason to shop
• Maintain the momentum from Black
Friday
• Allow people who missed out to get a
second chance to shop
• Announce the extended sale the day of

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B O N U S T I P S

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Spy on the competition
• Find a competitor in your niche that’s
around your size
• Google Alerts
• Usertesting
• Visual Ping
• Subscribe to their email list
• Follow them on social media

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Do something weird/different
• Do something different/weird during
Black Friday madness to stand out
• Pitch your story to press

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Think mobile first
• What percentage of your traffic is mobile
right now? Have you checked?
• When making design choices/decisions,
look at your store in terms of mobile first
via activemobi.com

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Offer free shipping
• Test free shipping during Black Friday,
even if it means needing to set an order
minimum to do it
• Can increase conversions, test!

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Offer easy and hassle-free returns
• Can increase conversions, test!

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Track everything
• Google Analytics
• UTM parameters in your links
• Heat map (Lucky Orange)
• Record sessions (Lucky Orange)
• Social media activity, bit.ly links
• Email reports

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Start now

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THANKS!