The document outlines strategies for maximizing sales during Black Friday and Cyber Monday through effective email marketing and customer engagement techniques. It emphasizes the importance of planning ahead, utilizing existing resources, and personalizing customer experiences to drive traffic and conversions. Key tactics include sending targeted communications, using compelling subject lines, and following up with potential customers post-purchase.

1. MAKE THE MOST
OF BLACK FRIDAY
& CYBER MONDAY
Privy.com | WEBINAR

2. Ben Jabbawy
Sam Goodnow
30 minute webinar
15 minute Q&A

3. Easy, powerful email capture
Drag + drop designer for popups, banners, & other display types
Single use coupon codes
Behavioral targeting rules
Over 35 website and email marketing integrations

4. Black Friday & Cyber Monday:
The Struggle is Real

5. BLACK FRIDAY PLAYBOOK
Drive traffic
Convert traffic

6. Drive Traffic
Use existing resources: email &
social media

7. Drive Traffic
Timing is crucial. Start now.
Tease & announce beforehand, reminder closer to, and
multiple day-of announcements.
Use a strong subject line & optimize base on timezone.

8. On-site Strategy

9. Suggested workflow for BFCM
1st time Repeat

10. BFCM Welcome Message
1st time Repeat
Welcome!
Click here for $BFCM
1 Welcome
Back!
Click for Product 2 deals
2
Most popular product line for
new visitors
Expansion products
for repeats
Announcement campaigns make it easy to
find BFCM without digging

11. BFCM Exit Offer
Welcome!
Click here for $BFCM
1 Welcome
Back!
Click for Product 2 deals
2
If either path aborts purchase, one final exit offer
to save purchase or convert lead
Wait!
Get a code for an additional X%
Email
3
Reveal code now!

12. Other ways to personalize BFCM
1st time Repeat
# Visits
Mobile vs Desktop
Initial landing page this visit
Country of visitor
Referral source i.e Google search or facebook ad
Logged in customer, or not
Many other targeting conditions

13. Follow-up
Abandoned cart email
New customers: Welcome email funnel
Return customers: incentivize with an extended
discount

14. The BIG Deal
Offer a large enough discount on a product or
category to drive customers on-site
Use a landing page to display all deals in one place
Try different types of discounts & offers:
- $ value discount, % discount, or free shipping
- Free gift with purchase or minimum
- Set a minimum spend to increase AOV

15. Other BFCM ideas
Personalized notifications
Cyber week
Price matching
Partner shopping time on Cyber Monday

16. Countdown: Stay organized
Today Nov 3: Make a to-do list
Nov 4 – 11 Build and test your emails and landing pages.
Segment your lists for each email communication.
Announce: Tease sale in email to landing page with a countdown or preview.
Nov 25: BF!
Nov 28: CM!
Nov 12 - 19 Draft all social media posts.
Announce sale in email and on social media with deal details or teasers.
Nov 26 - Send
Countdown
to CM
1. At midnight or first thing
Nov 28: CM sale kick off!
Include sale in subject line
1. At midnight or first thing
Nov 25: CM sale kick off!
Include sale in subject line
Nov 22-23
Announce your
big ‘doorbuster’
worthy sales
2. Send a follow up email
to unopeners OR send them
an email-only exclusive
Nov 26 - December:
don't forget to follow up!
3. Send an urgent ‘final
hours…’ to subscribers

17. Key Takeways
1. Start now and leverage your existing
leads and customers
2. Keep it simple. Make it easy for visitors to find
and take advantage of your BFCM offers
3. Follow-up

18. https://www.shopify.com/blog/black­friday­cyber­monday­shopify­apps

19. Black Friday special
Code: BLACKFRIDAY
50% off first 2 months
Commerce or Growth plans
Only valid for credit card
billing direct from
www.privy.com/pricing
Offer ends Nov 30th!