Create a Card is a lead generation tool that allows users to select card type, durability, security, and quantity to receive customized solutions from partners. Partners benefit by receiving qualified leads that can help shorten sales cycles and sell high-value secure materials. The user experience involves answering a series of questions to design a card and then inputs contact information, which is sent as a lead to partners. Partners view a summary of the user's card design and contact information on their partner portal.

1. Create a Card
Lead Generation Program

2. Agenda
What is Create a Card?
Partner Benefits
The User Experience
Qualified Lead Generation
How to Create a Link

3. What is Create a Card?
Create a Card is a lead generation tool that
provides a complete ID solution based on an end
user’s selected card type, durability, security and
quantity needs.

4. What is Create a Card?
• Independent sales tool
• Instant qualified lead generator
• Teaches end users about Fargo Secure Materials

5. Create a Card Benefits
• Designed to help you to sell custom,
high-value, high-profit Fargo materials
• Independent 24/7 sales tool
• Helps shorten the sales cycle

6. Create a Card Benefits
• You receive all leads that originate from your
Web site.
• ROI = 100%. No investment required. No out
of pocket costs.
• Customized - focus on individual needs.
• Differentiates you from competitors who just
quote printer prices.

7. How it Works: The User Experience

8. Help Me Choose – 1. Select Card Type

9. Help Me Choose – 2. Select Durability

10. Help Me Choose – 3. Select Security

11. Help Me Choose – 4. Select Quantity

12. Help Me Choose – Receive Solutions

13. User Creates Login

14. User Enters Contact Info

15. User Receives Partner Information

16. Partner Notification
You receive an e-mail
with a link to
fargopartner.com.
The Lead Specific tab
contains link to the end
user’s design.

17. Partner Views Summary of User’s Card

18. Setting Up Create a Card Link
1. Log in to Fargopartner.com.
2. Go to: Sales ToolsWeb ToolsCreate a Card.
3. Copy the text link and paste it onto your site.
4. (Optional) You may choose to personalize
Create a Card with your company’s logo: E-mail
a JPG of your logo to Andy Tesch (
atesch@fargo.com).
5. Begin receiving leads.

19. Win/Win/Win
• Your company sells custom, high-profit materials
in addition to the printer.
• Your salespeople receive qualified leads allowing
them to focus on customer needs and shorten the
sales cycle.
• Your customers receive a complete ID solution.

20. Create a Card Promotion
Each partner that adds a Create a Card link to their
homepage by March 3rd
, 2007 will receive:
• 50% off the origination of a Custom Secure
Holographic Overlaminate
- OR -
• $1000 off the origination of a Custom High
Secure Holographic Overlaminate.
Orders to be placed by April 30th
, 2007.

21. Create a Card
Contact your Fargo Sales Manager with any
additional Create a Card Questions.