The document discusses the development of enterprise software asset management (SAM). It provides an overview of Crayon Group, a global leader in SAM, cloud, and volume licensing services. The key points are: 1) Crayon aims to serve clients globally with offices worldwide and covers more than 76% of the addressable SAM market. 2) SAM is the ideal foundation for optimizing IT and adopting cloud technologies according to Crayon's strategy. 3) Common drivers for SAM adoption include cost reduction, risk mitigation, improved governance and procurement, and improved security. SAM helps cut costs, better plan software, and mitigate audit and security risks.