This document reminisces about the author's favorite bakery in Japan that they discovered in a small street and were impressed by. They promise that when they return to Japan, they will seek out this bakery again to enjoy it once more.
This document discusses symbolism and allegory in popular culture. It provides background on allegory and symbolism, then discusses occultist Aleister Crowley and his influence. It shows examples of occult symbols appearing in imagery used by celebrities and musicians. The document warns that occult symbolism in popular media is more sinister than most people realize, as Crowley advocated dangerous rituals including human sacrifice. It concludes that Christians should be aware of occult beliefs influencing popular culture without embracing them.
This document provides contact information for Dedegumo, a store located at 188 Orchard Street in New York, NY. It lists the store contact as Carrie Guest and provides her email. It also provides credits for the design by Michael Freimuth, photography by Bob Martus, and printing by The Seibel Group using a Canon 6010VP Digital Press with a 100# Futura Gloss Cover and Copper Wire Bind.
Istituto Europeo di Musica
Private Foundation
General and Art Director Davide Polovineo
IEM Archive Series Portae Lucis
Robert Flud, Utriusque Cosmi Historia ( in Duo Volumina)
Vol. 1
The Internet is wide open to you and your business. Jacqueline Gordon
While the major corporations throw millions of dollars at billboards and TV ads trying to gain the eyeballs of the average population, you can quickly and easily corner a very specialized niche market of your own.
Here are a few ways you can produce immediate breakthroughs on your website. Check out our latest eBook to find great ways to produce breakthroughs for your web business! http://www.marketingrt.com/index.php/coffee-break/downloads
Using Media Reports to Track Death - Hurricane Sandy-2012Olaniyi Olayinka
The findings and conclusions in this report are those of the authors and do not necessarily represent the official position of the Centers for Disease Control and Prevention
1) Tiguer has a relaxed environment with colorful products and friendly staff that makes customers feel comfortable spending a long time browsing.
2) El Corte Inglés feels overwhelming with its vast selection of products across many floors, though it has many helpful employees. More expensive brands are prominently displayed.
3) VIPS has an eye-catching interior design and clear product organization, though some customers browse without buying and others feel they don't receive enough assistance.
Monetize diferentiate and create value for your customersIulian Costea
This document discusses how telecom providers can monetize their networks by creating value for customers. It notes that fixed and mobile connections are growing significantly due to increasing broadband and internet access. This is driving demand for services like video streaming and cloud services. The document recommends that telecom providers address both revenue growth and cost control by developing strategies to monetize networks and decrease per-bit delivery costs.
This document discusses symbolism and allegory in popular culture. It provides background on allegory and symbolism, then discusses occultist Aleister Crowley and his influence. It shows examples of occult symbols appearing in imagery used by celebrities and musicians. The document warns that occult symbolism in popular media is more sinister than most people realize, as Crowley advocated dangerous rituals including human sacrifice. It concludes that Christians should be aware of occult beliefs influencing popular culture without actively participating.
This document discusses symbolism and allegory in popular culture. It provides background on allegory and symbolism, then discusses occultist Aleister Crowley and his influence. It shows examples of occult symbols appearing in imagery used by celebrities and musicians. The document warns that occult symbolism in popular media is more sinister than most people realize, as Crowley advocated dangerous rituals including human sacrifice. It concludes that Christians should be aware of occult beliefs influencing popular culture without embracing them.
This document provides contact information for Dedegumo, a store located at 188 Orchard Street in New York, NY. It lists the store contact as Carrie Guest and provides her email. It also provides credits for the design by Michael Freimuth, photography by Bob Martus, and printing by The Seibel Group using a Canon 6010VP Digital Press with a 100# Futura Gloss Cover and Copper Wire Bind.
Istituto Europeo di Musica
Private Foundation
General and Art Director Davide Polovineo
IEM Archive Series Portae Lucis
Robert Flud, Utriusque Cosmi Historia ( in Duo Volumina)
Vol. 1
The Internet is wide open to you and your business. Jacqueline Gordon
While the major corporations throw millions of dollars at billboards and TV ads trying to gain the eyeballs of the average population, you can quickly and easily corner a very specialized niche market of your own.
Here are a few ways you can produce immediate breakthroughs on your website. Check out our latest eBook to find great ways to produce breakthroughs for your web business! http://www.marketingrt.com/index.php/coffee-break/downloads
Using Media Reports to Track Death - Hurricane Sandy-2012Olaniyi Olayinka
The findings and conclusions in this report are those of the authors and do not necessarily represent the official position of the Centers for Disease Control and Prevention
1) Tiguer has a relaxed environment with colorful products and friendly staff that makes customers feel comfortable spending a long time browsing.
2) El Corte Inglés feels overwhelming with its vast selection of products across many floors, though it has many helpful employees. More expensive brands are prominently displayed.
3) VIPS has an eye-catching interior design and clear product organization, though some customers browse without buying and others feel they don't receive enough assistance.
Monetize diferentiate and create value for your customersIulian Costea
This document discusses how telecom providers can monetize their networks by creating value for customers. It notes that fixed and mobile connections are growing significantly due to increasing broadband and internet access. This is driving demand for services like video streaming and cloud services. The document recommends that telecom providers address both revenue growth and cost control by developing strategies to monetize networks and decrease per-bit delivery costs.
This document discusses symbolism and allegory in popular culture. It provides background on allegory and symbolism, then discusses occultist Aleister Crowley and his influence. It shows examples of occult symbols appearing in imagery used by celebrities and musicians. The document warns that occult symbolism in popular media is more sinister than most people realize, as Crowley advocated dangerous rituals including human sacrifice. It concludes that Christians should be aware of occult beliefs influencing popular culture without actively participating.
Marketing lessons from one of the major M&As in the energy and technology sec...Giuseppe Caltabiano
Marketing for M&A post-acquisitions.
Presented at "8th Strategic Marketing & Branding Forum", London, April 23-24th.
In January 2014 the energy management giant Schneider Electric acquired Invensys thus expanding its product offering in the field of Controls, Software and Services. From a branding perspective Invensys brought several independent brands which had to be integrated within Schneider Electric’s portfolio. Comms plan included an integrated marketing campaign (“Better Together”) that was launched in Sept 2014 and which used Social Media channels to ramp up and reach the right audience.
This document discusses the toxicology of benzo[a]pyrene (B[a]P), a constituent of cigarette smoke. It notes that B[a]P is a Group 1 carcinogen that is highly lipid-soluble and readily absorbed in the lungs. It undergoes metabolic activation through cytochrome P450 enzymes to form reactive intermediates that can bind to and mutate DNA, potentially causing cancer. The document outlines the absorption, distribution, metabolism and excretion of B[a]P as well as its carcinogenic mechanisms and concludes that both animal and human studies have established B[a]P as a carcinogen, especially for the respiratory system, from cigarette smoke exposure.
Monetize diferentiate and create value for your customers short versionIulian Costea
MOBILE OPERATOR COMPONENTS FOR A SUCCESFUL STRATEGY - CUSTOMER EXPERIENCE SHOULD BE AT THE CORE OF YOUR BUSINESS - CUSTOMER INTIMACY IS THE MOST VALUABLE ASSET FOR AN OPERATOR - CUSTOMER EXPERIENCE IS THE SECRET WEAPON TO DEFEND THE OTT THREAT - PROTECT YOUR REVENUE BY DEPLOYING REAL-TIME CHARGING CAPABILITIES INSIDE YOUR NETWORK - CONTROL YOUR NETWORK COSTS BY MANAGING PROPERLY THE DATA TRAFIC INSIDE YOUR NETWORK THROUGH YIELD MANAGEMENT
Festival of marketing content marketing b2 b_giuseppe caltabiano v2Giuseppe Caltabiano
Content Marketing Strategy for B2B: A Guide in 10 Easy Steps outlines a 10 step process for developing an effective content marketing strategy for B2B businesses, including: 1) defining the case for change and gaining buy-in, 2) aligning the content marketing plan with business goals and brand, and 3) establishing an editorial process. Key aspects are defining audiences, mapping the buyer journey, creating a content production process, and prioritizing "big rocks" and "turkey slices" content. The goal is to distribute content across owned, earned, and paid channels to drive traffic and engagement.
How to implement Content Marketing Strategy in a large B2B enterpriseGiuseppe Caltabiano
This document discusses Schneider Electric's implementation of a content marketing strategy across its large B2B enterprise. It outlines the challenges of transforming from traditional to modern content marketing in a large company. The strategy involved creating an editorial board, integrating content, social media, and PR, and using pilots to test the approach. Key aspects included focusing on "Big Rock" content, repurposing existing content, and using a framework of owned, paid and earned media to amplify the content. The goal is to position Schneider Electric as a thought leader and demonstrate its technical capabilities to customers through educational content.
Integrated Campaign and Branding Strategy: marketing lessons from one of the ...Giuseppe Caltabiano
This document discusses Schneider Electric's acquisition of Invensys and the integrated marketing campaign launched to communicate the benefits of the acquisition to customers and employees. Key points include:
- Schneider Electric acquired Invensys, an automation company, for $5.6 billion to expand its industrial automation capabilities.
- An integrated marketing campaign called "Better Together" was launched using various channels and assets to reassure customers and showcase the combined capabilities of the two companies.
- The campaign focused on internal and external communication using websites, videos, articles and social media to generate awareness and engagement among employees.
Creating a quality content marketing strategy in a large B2B enterprise involves defining roles like content marketers and channel managers. It also requires business alignment, developing persona types and mapping the buyer journey to content. An effective strategy distributes content across owned, earned and paid channels and focuses on highly valuable "big rock" content that becomes the definitive resource on a topic. Initial results for Schneider Electric showed conversion rates 3-6 times higher than traditional campaigns, encouraging further development of their content strategy.
Using m health to prevent and treat diarrheal diseasesschonelaig
Using mHealth to Prevent and Treat Diarrheal Diseases in Sub-Saharan Africa
Diarrhea is responsible for many childhood deaths in Sub-Saharan Africa due to lack of access to clean water and sanitation. [1] Existing solutions include breastfeeding, nutrition, oral rehydration, and antibiotics but are not fully implemented. [2] mHealth initiatives could help by sending reminder texts about handwashing and treatment. Tracking cases through mobile texts could also help prevention. [3] The best potential solution is simple text reminders about hygiene to address the major risk factor in a low-cost way.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The document discusses finding positivity in insomnia. It begins by describing feelings of darkness and restlessness from not sleeping. However, it then encourages seeing insomnia as a chance to discover life differently by exploring new activities, tools, places, and skills in the night. Some suggestions include stargazing, traveling virtually, being creative through art or music, meeting people at cafes, and appreciating the changed perspective of nighttime photography. The overall message is to make the most of lost sleep by keeping an open and positive mindset.
This document discusses the 6 thinking hats model, which describes six different roles or perspectives that can be adopted when working in a group. The six hats are intuitive, cautious, creative, organized, logical, and optimistic. Each hat has an impact on the group's performance. The model encourages individuals to try out different hats and share the results, as adopting various perspectives in a team process provides different inputs and works well. However, using the model effectively may require training and discipline.
While cooking crêpes, the author noticed a sound when touching their pan with a wire whisk. This gave them an idea to introduce a new format for an old play, where two groups each write 10 songs on a list and one person from the other group plays the songs using a pan and whisk for their team to guess, with the faster team winning. The game is intended to be fun for all.
This document reminisces about the author's favorite bakery from a year ago in Japan on a little street, promising to return someday to enjoy it again and appreciate its hidden qualities once more.
Marketing lessons from one of the major M&As in the energy and technology sec...Giuseppe Caltabiano
Marketing for M&A post-acquisitions.
Presented at "8th Strategic Marketing & Branding Forum", London, April 23-24th.
In January 2014 the energy management giant Schneider Electric acquired Invensys thus expanding its product offering in the field of Controls, Software and Services. From a branding perspective Invensys brought several independent brands which had to be integrated within Schneider Electric’s portfolio. Comms plan included an integrated marketing campaign (“Better Together”) that was launched in Sept 2014 and which used Social Media channels to ramp up and reach the right audience.
This document discusses the toxicology of benzo[a]pyrene (B[a]P), a constituent of cigarette smoke. It notes that B[a]P is a Group 1 carcinogen that is highly lipid-soluble and readily absorbed in the lungs. It undergoes metabolic activation through cytochrome P450 enzymes to form reactive intermediates that can bind to and mutate DNA, potentially causing cancer. The document outlines the absorption, distribution, metabolism and excretion of B[a]P as well as its carcinogenic mechanisms and concludes that both animal and human studies have established B[a]P as a carcinogen, especially for the respiratory system, from cigarette smoke exposure.
Monetize diferentiate and create value for your customers short versionIulian Costea
MOBILE OPERATOR COMPONENTS FOR A SUCCESFUL STRATEGY - CUSTOMER EXPERIENCE SHOULD BE AT THE CORE OF YOUR BUSINESS - CUSTOMER INTIMACY IS THE MOST VALUABLE ASSET FOR AN OPERATOR - CUSTOMER EXPERIENCE IS THE SECRET WEAPON TO DEFEND THE OTT THREAT - PROTECT YOUR REVENUE BY DEPLOYING REAL-TIME CHARGING CAPABILITIES INSIDE YOUR NETWORK - CONTROL YOUR NETWORK COSTS BY MANAGING PROPERLY THE DATA TRAFIC INSIDE YOUR NETWORK THROUGH YIELD MANAGEMENT
Festival of marketing content marketing b2 b_giuseppe caltabiano v2Giuseppe Caltabiano
Content Marketing Strategy for B2B: A Guide in 10 Easy Steps outlines a 10 step process for developing an effective content marketing strategy for B2B businesses, including: 1) defining the case for change and gaining buy-in, 2) aligning the content marketing plan with business goals and brand, and 3) establishing an editorial process. Key aspects are defining audiences, mapping the buyer journey, creating a content production process, and prioritizing "big rocks" and "turkey slices" content. The goal is to distribute content across owned, earned, and paid channels to drive traffic and engagement.
How to implement Content Marketing Strategy in a large B2B enterpriseGiuseppe Caltabiano
This document discusses Schneider Electric's implementation of a content marketing strategy across its large B2B enterprise. It outlines the challenges of transforming from traditional to modern content marketing in a large company. The strategy involved creating an editorial board, integrating content, social media, and PR, and using pilots to test the approach. Key aspects included focusing on "Big Rock" content, repurposing existing content, and using a framework of owned, paid and earned media to amplify the content. The goal is to position Schneider Electric as a thought leader and demonstrate its technical capabilities to customers through educational content.
Integrated Campaign and Branding Strategy: marketing lessons from one of the ...Giuseppe Caltabiano
This document discusses Schneider Electric's acquisition of Invensys and the integrated marketing campaign launched to communicate the benefits of the acquisition to customers and employees. Key points include:
- Schneider Electric acquired Invensys, an automation company, for $5.6 billion to expand its industrial automation capabilities.
- An integrated marketing campaign called "Better Together" was launched using various channels and assets to reassure customers and showcase the combined capabilities of the two companies.
- The campaign focused on internal and external communication using websites, videos, articles and social media to generate awareness and engagement among employees.
Creating a quality content marketing strategy in a large B2B enterprise involves defining roles like content marketers and channel managers. It also requires business alignment, developing persona types and mapping the buyer journey to content. An effective strategy distributes content across owned, earned and paid channels and focuses on highly valuable "big rock" content that becomes the definitive resource on a topic. Initial results for Schneider Electric showed conversion rates 3-6 times higher than traditional campaigns, encouraging further development of their content strategy.
Using m health to prevent and treat diarrheal diseasesschonelaig
Using mHealth to Prevent and Treat Diarrheal Diseases in Sub-Saharan Africa
Diarrhea is responsible for many childhood deaths in Sub-Saharan Africa due to lack of access to clean water and sanitation. [1] Existing solutions include breastfeeding, nutrition, oral rehydration, and antibiotics but are not fully implemented. [2] mHealth initiatives could help by sending reminder texts about handwashing and treatment. Tracking cases through mobile texts could also help prevention. [3] The best potential solution is simple text reminders about hygiene to address the major risk factor in a low-cost way.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The document discusses finding positivity in insomnia. It begins by describing feelings of darkness and restlessness from not sleeping. However, it then encourages seeing insomnia as a chance to discover life differently by exploring new activities, tools, places, and skills in the night. Some suggestions include stargazing, traveling virtually, being creative through art or music, meeting people at cafes, and appreciating the changed perspective of nighttime photography. The overall message is to make the most of lost sleep by keeping an open and positive mindset.
This document discusses the 6 thinking hats model, which describes six different roles or perspectives that can be adopted when working in a group. The six hats are intuitive, cautious, creative, organized, logical, and optimistic. Each hat has an impact on the group's performance. The model encourages individuals to try out different hats and share the results, as adopting various perspectives in a team process provides different inputs and works well. However, using the model effectively may require training and discipline.
While cooking crêpes, the author noticed a sound when touching their pan with a wire whisk. This gave them an idea to introduce a new format for an old play, where two groups each write 10 songs on a list and one person from the other group plays the songs using a pan and whisk for their team to guess, with the faster team winning. The game is intended to be fun for all.
This document reminisces about the author's favorite bakery from a year ago in Japan on a little street, promising to return someday to enjoy it again and appreciate its hidden qualities once more.