2. Basics
Introduction to your resume
In the letter you will point out the key qualifications you have,
express interest in the position, and ask for an opportunity to
go in for an interview
Cover letter should be to the point, and not overly long
3. Why You Are Writing
If you have been referred by a mutual contact, be sure to
mention his/her name up front
If you are responding to a job posting, mention where you
saw the posting and the title of the position
Express your enthusiasm and the likely match between your
credentials and the position’s qualifications
Capture the reader’s attention
4. What You Have to Offer
Refer specifically to the qualifications listed
Illustrate how your particular abilities and experiences relate
to the position
Express your potential to fulfill the employer’s needs rather
than focus on what the employer can offer you
5. What You Have to Offer Con’t
Give evidence that you have researched the company
carefully
Emphasize your achievements and problem solving skills
Show how your education and work skills are transferable
6. Reasons Employers Give for not
Interviewing
They received a “form letter”
You addressed your letter to the wrong person, or called a
man “Ms” or a woman “Mr”
You included irrelevant material instead of answering the
ad
Your letter was too long to read – no time
You didn’t seem interested in this job with this company
Your letter was not signed
There were spelling and grammatical errors
7. How to Write the Letter
1. Use a standard business letter format
2. Include your contact information
3. Write the date
4. Include the company information
8. How to Write the Letter Con’t
5. 5. Address the Letter to someone specifically
6. 6. Write out your qualifications and accomplishments
as an answer to the job posting
7. Tell the reader how to reach you for an interview
8. Sign the letter
Editor's Notes
Note – Story about running faster.
Clearly change in performance is required but neither me nor the coach knoew how to bring it about.