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This document is a research paper submitted by a group of students from Khulna University to their professor Md. Reaz Uddin for the course Business Research Methodology. The paper examines the problems and prospects of digital marketing in Bangladesh. It provides an overview of the current state of digital marketing in the country and identifies challenges as well as opportunities for growth in the industry. The students submitted the paper on October 27, 2017 as part of their coursework.
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This document is an assignment submitted by Md. Moklesur Rahman of ARGUS Credit Rating Services Limited to Md. Sanaullah, the principal officer of Islami Bank Bangladesh Limited's Sadarghat Branch. The assignment is on the necessity of credit rating and was submitted on an unspecified date for the credit rating course with job identification number AC 0204.
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(Shehab)
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This certificate confirms that Adarsh Kumar Mishra from Indian Institue of Technology, Roorkee participated in the Winter School 2.0 organized by Right-to-Education Resource Centre from December 13-17, 2015 at Indian Institute of Management Ahmedabad. The program used experiential learning methods to introduce public policy and field research skills. Mishra also successfully completed a two-week field practicum as part of the Winter School program.
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This document is an assignment submitted by Md. Moklesur Rahman of ARGUS Credit Rating Services Limited to Md. Sanaullah, the principal officer of Islami Bank Bangladesh Limited's Sadarghat Branch. The assignment is on the necessity of credit rating and was submitted on an unspecified date for the credit rating course with job identification number AC 0204.
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This document lists 42 "A" rated chartered accountant (CA) firms in Bangladesh according to the Bangladesh Bank. It provides the names of the firms along with their addresses, phone numbers, fax numbers, and email addresses. The list was compiled by Md. Moklesur Rahman (Shehab). It ranks the top CA firms in the country and provides their key contact details.
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The applicant, Md. Moklesur Rahman, is applying for the position of Director of Equipment Financing at Rainstar Company. He has a BBA in accounting from the National University and two MBAs, one in accounting from the National University and one in marketing from the Khulna University. In the letter, he emphasizes that he has the analytical skills and commitment needed to excel in a financial role and help the company uphold its commitment to excellent customer service. He requests an opportunity for a job interview to further discuss how his skills and experience would enable him to contribute to the company's success in the director role.
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Standaed CV format of Md. Moklesur Rahman ( Shehab ). MBA completed from Khulna University,Bangladesh.
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McDonalds has faced criticism for contributing to obesity. They have taken several steps to address this, including changing their menu to offer smaller portions and healthier options, removing toys from kids' meals, and launching campaigns promoting balanced lifestyles. However, some critiques argue these approaches have alienated core customers or are not substantial enough to change perceptions that McDonalds food is unhealthy. Moving forward, the company should continue improving nutritional quality while considering regional tastes and forging partnerships with health organizations.
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McDonalds and Obesity
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McDonalds and Obesity
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A group of 5 students from Khulna University's Business Administration program submitted a report on their group project creating a television commercial (TVC) advertisement for the brand Teletalk. The report was submitted to their associate professor for their Advertising and Sales Promotion course. It provides details on the team members, brand, course information and date of submission.
Cover page(3)
This document contains submission details for a project or thesis paper, including the student's name, email, student number, project/thesis title, supervisor's name, submission date, and indication that it is being submitted to the coordinator of the Evening MBA Program at Khulna University in Khulna.
cover page
This document is a student assignment submitted to an associate professor at Khulna University in Bangladesh. The assignment examines McDonald's and obesity and was submitted by Md. Moklesur Rahman, a 2nd year EMBA student, for a course on advertising and sales promotion.
Digital Marketing in Bangladesh
Digital marketing uses electronic and internet-based channels to promote products and services. In Bangladesh, while some major companies use digital marketing, most still rely on traditional methods. This study aims to identify challenges to digital marketing in Bangladesh and how embracing digital strategies could benefit businesses and the economy. It will survey 50 consumers on their views of digital marketing and extract data to further illuminate the situation. The results could help marketers understand how to better connect with consumers digitally and expand their reach nationally and internationally.
Questionnaire of thesis
This document is a questionnaire about the relationship between employee involvement and productivity in the banking industry of Bangladesh. It contains sections for demographic information about the respondent as well as their level of agreement with statements about factors that could impact employee productivity, such as rewards and benefits, communication, job stress, training, working hours, motivation, workplace environment, power sharing, and knowledge sharing. The questionnaire is being conducted as part of research for an EMBA program to understand how employee involvement relates to productivity in Bangladeshi banks.
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Md. Moklesur Rahman cover lettar
The applicant, Md. Moklesur Rahman, is applying for the position of Director of Equipment Financing at Rainstar Company. He has a BBA in accounting from the National University and two MBAs, one in accounting from the National University and one in marketing from the Khulna University. In the letter, he emphasizes that he has the analytical skills and commitment needed to excel in a financial role and help the company uphold its commitment to excellent customer service. He requests an opportunity for a job interview to further discuss how his skills and experience would enable him to contribute to the company's success in the director role.
Standard CV
Standaed CV format of Md. Moklesur Rahman ( Shehab ). MBA completed from Khulna University,Bangladesh.
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A standard CV of Md. Moklesur Rahman (Shehab ). Business Administration Discipline, Khulna University, Bangladesh.
McDonalds and Obesity
McDonalds has faced criticism for contributing to obesity. They have taken several steps to address this, including changing their menu to offer smaller portions and healthier options, removing toys from kids' meals, and launching campaigns promoting balanced lifestyles. However, some critiques argue these approaches have alienated core customers or are not substantial enough to change perceptions that McDonalds food is unhealthy. Moving forward, the company should continue improving nutritional quality while considering regional tastes and forging partnerships with health organizations.
Samsung electronics company
The Blue Star group, consisting of 6 EMBA students, is submitting questions to Samsung Electronics about its corporate turnaround strategy, brand strength, and the role of the chief marketing officer. They ask what ingredients drove Samsung's turnaround success, whether the Samsung brand can surpass Sony to become a top ten global brand, and how the CMO built his influence within the company.
McDonalds and Obesity
McDonalds has faced criticism for contributing to obesity. They have taken several steps to address this, including changing their menu to offer smaller portions and healthier options, removing toys from kids' meals, and launching campaigns promoting balanced lifestyles. However, some critiques argue these approaches have alienated core customers or are not substantial enough to change perceptions that McDonalds food is unhealthy. Moving forward, the company should continue improving nutritional quality while considering regional tastes and forging partnerships with health organizations.
McDonalds and Obesity
McDonalds has faced criticism for contributing to obesity. To address this, McDonalds launched a "Change" campaign, changing their menu to offer smaller portion sizes and introducing healthier options. They also changed marketing tactics to move away from targeting children. Moving forward, the document recommends McDonalds strengthen their brand by offering an even healthier menu, consider health issues in all decisions, partner with health organizations, and use spokespeople to promote positive messages. However, some critiques argue McDonalds lost core customers with the menu changes and campaigns have not fully addressed the underlying health concerns.
McDonalds and Obesity
This document is an assignment submitted by four students to their associate professor at Khulna University in Bangladesh. The assignment examines McDonald's and obesity, and is submitted for a brand management course. It includes the course information, names and student IDs of the four contributing students, and the date of submission.
Employee Involvement
Employee involvement seeks to increase employee input into workplace decisions that impact performance and well-being. This study examined the relationship between employee involvement and productivity in the Bangladesh banking industry. The study found:
1) There is a significant relationship between employee involvement and productivity.
2) There is no significant difference in responses between male and female employees.
3) There is a significant difference in responses between employees at public banks versus private banks.
LG Electronics
LG was originally established in 1958 as Goldstar producing electronics and appliances. It is now the second largest producer of TVs and third largest of mobile phones. LG has been successful through adopting a regional distribution model for quick stock rotation and better penetration in various markets. It also uses innovative marketing strategies like new technologies and product differentiation. LG manufactures locally to reduce costs and implements cost-cutting innovations. It also localizes products using regional languages. Consumer perception of LG is impacted by factors like marketing, advertising, product design, service quality, and reputation. LG aims to be a leader in customer satisfaction through innovative products and superior services.
Nokia Mobile
Nokia has launched a global campaign called "Know Yourself" for its first client, focusing on Nokia's digital health products. The campaign debuted across various media with a spot featuring the Nokia Body+ smart scale. The campaign encourages people to gain a better understanding of their bodies beyond just weight by learning about other health metrics. Nokia released the first spot in January to encourage consumers to make resolutions for overall health rather than just focusing on weight. The campaign aims to increase awareness of Nokia's work in the digital health space, as most people only know Nokia for its mobile phones.
Summary Mc donald's and obesity
McDonald's brand equity was built on trust in quality, service, and value. However, equating Ronald McDonald advertisements with tobacco ads damaged McDonald's brand equity. To address obesity accusations, McDonald's changed their menu, logos, and campaigns to focus on healthier options. However, this affected their original "Food, Folks and Fun" brand mantra centered around core menu items. Moving forward, McDonald's should consider health issues in international expansion by offering varied healthy menus tailored to each market without targeting child audiences exclusively. Leveraging partnerships with health organizations and choosing spokespeople known for promoting wellness could also help address criticisms.
Summary of Ad project teletalk_report
Teletalk Bangladesh is a state-owned mobile network provider. While it was established to fulfill a specific role and provides service in remote areas, its brand image and network coverage have weaknesses compared to competitors. A marketing analysis found Teletalk's strengths include its indigenous image and affordable rates, but it has poor network coverage, lack of outlets, and failed product positioning. Opportunities exist in reinforcing its brand image using indigenous factors and underserved areas. However, competitors have stronger brand awareness and negative views of state-run entities pose a threat. A new ad campaign aims to position Teletalk's internet packages as the most affordable by depicting a character who loses wealth from expensive competitors' plans but finds happiness through Te
Ad project teletalk_ppt
The document outlines a group project to create a television commercial (TVC) with the key elements being a major selling idea, leverage point, and incorporating consumer feedback into the ad.
Ad Making ( TVS ) Brand Name : Teletalk
A group of 5 students from Khulna University's Business Administration program submitted a report on their group project creating a television commercial (TVC) advertisement for the brand Teletalk. The report was submitted to their associate professor for their Advertising and Sales Promotion course. It provides details on the team members, brand, course information and date of submission.
Cover page(3)
This document contains submission details for a project or thesis paper, including the student's name, email, student number, project/thesis title, supervisor's name, submission date, and indication that it is being submitted to the coordinator of the Evening MBA Program at Khulna University in Khulna.
cover page
This document is a student assignment submitted to an associate professor at Khulna University in Bangladesh. The assignment examines McDonald's and obesity and was submitted by Md. Moklesur Rahman, a 2nd year EMBA student, for a course on advertising and sales promotion.
Digital Marketing in Bangladesh
Digital marketing uses electronic and internet-based channels to promote products and services. In Bangladesh, while some major companies use digital marketing, most still rely on traditional methods. This study aims to identify challenges to digital marketing in Bangladesh and how embracing digital strategies could benefit businesses and the economy. It will survey 50 consumers on their views of digital marketing and extract data to further illuminate the situation. The results could help marketers understand how to better connect with consumers digitally and expand their reach nationally and internationally.
Questionnaire of thesis
This document is a questionnaire about the relationship between employee involvement and productivity in the banking industry of Bangladesh. It contains sections for demographic information about the respondent as well as their level of agreement with statements about factors that could impact employee productivity, such as rewards and benefits, communication, job stress, training, working hours, motivation, workplace environment, power sharing, and knowledge sharing. The questionnaire is being conducted as part of research for an EMBA program to understand how employee involvement relates to productivity in Bangladeshi banks.
Relationship between employee involvement and productivity
Id EMBA-160343, Md. Moklesur Rahman (Shehab) - The relationship between employee involvement and productivity
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- 1. Digital Marketing in Bangladesh: Problems and Prospects Group:3 Course Title: Business Research Methodology Course Code EMBA 5403 Submitted to Md. Reaz Uddin Associate Professor Business Administration Discipline Khulna University Submitted by Syed Ishtiaque Ali –EMBA 160302 S. M. Reyazur Rahman- EMBA 160306 MD. Moklesur Rahman-EMBA 160343 Business Administration Discipline Khulna University Date of Submission : 27th October, 2017