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Your cover letter is a letter of introduction usually accompanying your resume when
applying for a position vacant.
There are may job seekers who believe they are not necessary – after all isn’t that the
point of the resume? To tell the potential employer about you – the perfect applicant!
The truth is cover letters actually play a vital and important role in the process for both
the potential employee and the employer or advertiser.

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For the potential employee the cover letter is a way of introducing themselves on a more
personal level than their resume and reiterating their suitability for the position and why
they are particularly interested in it.

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For the employer, often it is a way to screen applicants to determine if the applicant has
the required skills, experience or qualifications or even if the applicant is particularly
interested in their position.
Let’s face it how many potential employers are going to interview someone who does
not provide them with a cover letter; or if someone’s cover letter is sloppy and badly
written if other applicants provide them?

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When job application writing, you should be referring directly to the job description and
writing a cover letter specifically for each position you are applying for.
Use key words from the job description in your cover letter to demonstrate your
enthusiasm for the job and that you have actually read the information provided.

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Use your cover letter to draw attention to your strengths as they appear in the job
description.
Link your experience and skills to the required competencies or expectations. That is not
to say that your cover letter is a rehash of your resume.
Rather your cover letter is the highlighter for the main body of your application.

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Target the employer needs or requirements that you have identified in the job
description that demonstrate best how you can fit into their position.
Use your cover letter to explain in brief what is detailed within your resume.
It draws the employer attention to your resume where you are providing more detailed
information.

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Use your cover letter to tell the employer about your achievements or successes that are
particularly relevant to their needs and requirements.
This can gain their interest and encourage them to invite you for an interview to find out
more about you and give you the opportunity to sell yourself.

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When you are writing a cover letter it is good practice to find out the hiring managers
name and address the letter directly to them.
This can be done with a phone call to the company or through use of the company
website.
Personalising the cover letter greeting demonstrates respect for the person and their
position.

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Your cover letter should be professional in appearance. Use a header to give the
document a name and match it to your resume so it is easy for the hiring manager to
identify which documents belong together.
Use a font size and type that is clear and easy to read and provide plenty of white space
on the document for notes and for clarity.
Check for spelling and grammar errors prior to sending.

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When it comes to being competitive in the current job climate anything you can do to
increase your chances of success is worthwhile.
If it is overwhelming consider seeking the support of a professional job application
writer to help you hone your cover letter skills and put yourself at an advantage.

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Thank You!!