- Serbia has a population of 7.2 million people and its capital and largest city is Belgrade. The main religion is Eastern Orthodox and the main ethnic group is Serbs. - Some key opportunities for export include pharmaceuticals. Bangladesh has a large and growing pharmaceutical industry that could help address shortages in Serbia of certain drugs like lithium carbonate. Exporting generic versions of these drugs from Bangladesh could result in significant profit margins of around 76% compared to local prices in Serbia. - Overall, Serbia presents opportunities for Bangladeshi exporters, as government reforms have made it easier to do business and access foreign markets. The pharmaceutical industry in particular appears primed for Bangladeshi exports given production issues and price advantages

1. Country Analysis on Serbia
Prepared for:
Mr. Shafquat Kabir
MKT 382
Section 2
Group Member Details
Mazharul Elahi 101 0101 030
Mujibur Rahman 093 0861 030
Tahia Asad 093 0544 530
Shahadat Hossain 042 250 030
Promee Mahmud 102 0515 530
Tasmia Anika Azim 093 0486 530
Rubaiya Zuber 101 0110 030

3. Country Profile
• Full Name- Republic of Serbia
• Capital- Belgrade (largest city)
• Currency- Serbian dinar
• Nationality- Serbs
• Language- Serbian
• Religion- Eastern Orthodox (84.98%), Roman
Catholic (5.48%), Islam (3.20%) and others
• Ethnic Group- Serbs (83.3%), Hungarians
(3.5%), Roma (2.05%), Bosniaks (2.02%) and
others

4. Country Overview
Bangladesh Serbia
Population 161,083,804 7,186,862
Area 756,096.3 sq km 77,474 sq km
GDP (purchasing power
parity)
$305.5 billion $79.654 billion
GDP – real growth rate 6.1% -0.5%
GDP – per capita $2,000 $10,528
GDP- composition by
sector
agriculture: 17.3%
industry: 28.6%
services: 54.1%
agriculture: 10.6%
industry: 18.6 services:
70.8%
Labor Force 77 million 3.17 million
Unemployment Rate 5% 25.9%
Inflation Rate 8.8% 6.2%
Climate Tropical Humid Tropical and

5. Destination: Serbia
No Consulate in Dhaka. Visa must be obtained
from:
3/50 G.Niti Marg, Chanakyapuri, New Delhi
110021. India
Visa
Valid passport
Evidence of sufficient funds
Return or onward ticket
Requirements
for Visa
Application
Approx. 12269.05 BDTVisa Fees
20 Business Days
Visa Processing
time
Tourist visas are valid up to 90 days, depending on
nationality
Student visas are valid up to 1 year
Visa Validity

6. Destination: Serbia
8,440.9 km
Qatar Airways
No direct flights
3 stops: Dhaka-Karachi-Doha-Ankara-
Belgrade
24h 10m
BDT 144966.06

7. What to expect…
• Change your perception!! Serbia is much safer
than London and a lot of cities in U.S.
• Organized crime exists but not visible to ordinary
expatriates.
• Never stay in lodgings. Prices are much cheaper
at regular rentals.
• Serbs tend to have anti-Clinton and anti-Bush
mentality
• Source-

8. Food Expenses
2000 calories, Balanced
diet
Food items
BDT 84.75
BDT 42.37
BDT 165.81
BDT 11.05
BDT 149.23
BDT 45.14
BDT 35
BDT 571.14
BDT 645.21

9. Food Expenses
• If all meals are prepared at home then cost can
be as low as 120 euro (BDT 12,315) per month.
• One meal in a restaurant and the other meal
cooked at home, then expenses would be around
230 euro (23,230 BDT) per month.
• If all meals are consumed at restaurants then
expenses would be around 380 euro (38,380
BDT) per month.
• For a healthier and more cost efficient lifestyle
making meals at home is recommended.

10. Accommodation Expenses
PricesTypes of
Accommodations
Duration of stay
BDT2166/dailyHotels- 3 stars hotelShort-term Stay
BDT 38000 per monthFurnished apartment s
(3 bedroom)
Medium-term Stay
From BDT 16000-BDT
27000/month
Unfurnished
Apartments(1 bedroom)
[varies upon size, location
and view]
Long-term Stay

11. Transportation Expenses
1) One-way ticket (for 1st or 2nd Zone) – 72 dinars – BDT 66.32
One-way ticket (1st and 2nd Zone) - 114 dinars – BDT 105
One-way ticket in the bus (1st or 2nd Zone) - 145 dinars – BDT 128.97
One-way ticket in the bus (1 st, 2 nd Zone) – 170 dinars – BDT 156.6
One-way ticket in the bus for the night ride (1st Zone) -145 dinars –
BDT128.97
One-way ticket in the bus for the night ride (2nd Zone) - 205 dinars –
BDT 188.84
78.3
Gasoline price per liter (138 BDT )

12. Utilities
• Electricity and RTS- BDT 3224.16 per month
• Heating, Water and Taxes- BDT 8290.7/
month
• Internet (4 Mbps, Flat Rate, Cable/ADSL) -
BDT 1473.9 per month
• Cable TV –BDT 829- BDT 1842.37 per
month
• Costs for the utilities could rise up to 60%
during the winter
Outlets in Serbia
generally accept 1
type of electric plug

13. Medical Expenses
• Pay Out of Pocket
• Basic Medical Insurance 910 BDT/ month

14. Entertainment
• FEST- an annual film festival held in Belgrade, Serbia since
1971.
• Club Plastic (Belgrade) - The sizable dance floor with a
seamless mix of house, techno and drum'n'bass keeps
Belgrade's clubbers up to all hours. May have to queue a
while.
• Tuckwood Cineplex (Belgrade) - This place shows the
latest releases in English or with English subtitles.
• Zippo- On the western bank of the Sava River is a 1.5km
strip of floating bars, restaurants and discos that open in
summer. Here you'll find Zippo playing Serbian folk music

15. Places to Visit
• Novi Sad
• Sombor
• Fruska Gora National Park
• Sremki Karlovci
• Zajecar
• Subotica
• Zemun
• Nis
• Vrnjacka Banja

16. Total Cost of Living Per Month
RSDBangladesh TKExpenses
21,733.7920,001.51Food
29,888.6527,198Rent
15,09713,738Transportation
6,2095,697Utilities
1,000910Medical
392356.72Entertainment
74,32067,631Total costs
1.00 BDT = 1.09 RSD

17. Do’s
• Dress formal and conservative.
• Maintain eye contact throughout the conversation.
This is both a sign of respect and sincerity.
• Family ties and relationships are important to Serbs.
Feel free to ask personal questions.
• Knowing some basic facts about Serbia and Serbian
words, is not expected but dearly appreciated.
Showing interest in the country of you business
counterpart could strengthen the business
relationship.

18. Dont’s
• Avoid discussing politics, Kosovo, the Bosnian and
Croatian Civil War, and NATO bombing of 1999.
• Do not interrupt while somebody's speaking,
especially a person of authority.
• Don't be surprised if greeting rituals are more
intimate than you are used to. If you have done
business more often in Serbia, you may be expected
to give a hug, or even a kiss on the cheek three
times. However, do not initiate this step on your
own.

19. Possible Business Opportunities

20. ENVIRONMENT OF THE BUSINESS
OPPORTUNITIES
• In the year 2008 Serbia experienced dynamic, but
unsustainable, growth.
• Then came the global crisis where Serbia:
• faced a lacklustre economy
• high unemployment, and
• a narrow export base.
• Therefore with productivity-boosting reforms that are
supported and coordinated at the highest levels, Serbia, like
other countries, can achieve much higher growth and raise the
employment and standards of living of its citizens.

21. Continued
• PAST SITUATION
Before the crisis Serbia‘s growth performance had
been solid, but characterized by major imbalances.
• CURRENT SITUATION
In order to have both dynamic and better
balanced growth, Serbia needs to rely more on
exports.
• THE FUTURE
EU accession, as well as access to markets of
developing countries is major opportunities not to
be missed.

22. JUSTIFICATION OF DOING EXPORTS
• This suggests a need now to shift to a much
more dynamic growth model, based on higher
productivity, competitiveness, and exports.

23. Why choosing export as a business
opportunity?
• Multiple government reforms have streamlined
the procedures for opening and closing
businesses,
• improved access to credit,
• reinforced competition policy laws,
• easier to enforce contracts.

24. FOR EXAMPLE
• Today it takes 13 days and costs 7.9 percent of
income per capita to start a new business,
compared to 56 days and 15 percent in 2005.

25. Pharmaceutical Industry
SERBIA BANGLADESH
• Due to financial shortfalls and
other issues, production of
certain drugs has decreased
and the supply is becoming
scarce.
• "Medicines such as Lithium
Carbonate, Artane, Fluneren
capsules and Plirazid + for
months are not available
• Bangladesh can export Tk
15,000 cr medicine a year
by 2015.

26. Regulations of Pharmaceutical Industry
SERBIA
• The State regulations show that the drugs with same
chemical compositions appear cheaper when they are
imported than when they are bought from domestic
manufactures.
• This creates dissatisfaction among domestic companies,
which are trying, for several years now, to follow the
prices of the imported pharmaceutical products.

27. Pharmaceutical Industry
SERBIA BANGLADESH
• Generic Lithobid (Lithium
Carbonate)
• Price per pill in Serbia through
selected stores and online
pharmacies is almost $1=BDT
79
• LITHOSUN SR (Lithium
Carbonate)
• Price per pill in Bangladesh
from Sun Manufacturers Ltd
will cost approximately BDT
19.

28. PROFIT MARGIN
76%

29. Thank You!