1. Existing media product conventions - Costumes
After watching a range of trailers it become
apparent that most villains usually have
something distinctive to make them stand out.
E.g. a weapon, some kind of deformity or a mask
for example. There isn’t a general costume that
most villains wear, therefore my media product
develops conventions and challenges other media
products. Most villains usually wear some form of
mask to cover their face. My villain has not taken
this approach and I have challenged typical media
products by showing the face of my villain.

2. My trailers conventions – PARANOIA Costumes
I have developed typical conventions of the
villain by using the blood stained knife as
something to recognise him by. Although I have
challenged conventions by partly covering the
villains face and not using a mask typically lime
other media products. Based on costumes and
watching previous horror and thriller trailers
there was no specific costume to wear. Most
villains seem to possess a quirky and some what
weird style, so this is something I also applied
when designing my villains costume. I decided to
use a long leather jacket, beanie, scarf, knife,
walking boots and gloves. Ideally my stalker
shows a typical pathologically and mysterious
villain.