Cosmo presentation
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The document outlines the six main categories of content typically found in Cosmopolitan magazine, including sex news, relationships advice, beauty tips, fashion, and weddings. It also promotes Cosmo's career advice resources and mentions some of the magazine's most influential figures and sections over the years like Helen Gurley Brown and her book "Sex and the Single Girl," which helped establish Cosmo's focus on empowering women with information about sex.
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Cosmopolitan
This document provides an overview of the Cosmopolitan women's magazine brand. It describes Cosmopolitan as a lifestyle magazine targeted towards modern, upper middle class women ages 18-35. The brand's message is to make readers happier, more successful, and more gorgeous. Its memorable slogan is "Fun, Fearless, Female" and its logo uses the Franklin Gothic font. The magazine covers topics like relationships, sex, fashion, beauty, and careers. It has a large international readership and is one of the highest selling women's magazines globally.
Magazine Analysis
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Representation of male and female in media
In general, "media" refers to various means of communication. Media includes every broadcasting and narrow casting medium such as newspapers, magazines, TV, radio, direct mail,telephone, fax, and internet.
Media representation presentation
Stuart Hall developed reception theory and the theory of encoding and decoding. He argues that audiences do not passively accept media texts, but actively negotiate meaning. Hall believes that culture is a site of social action and intervention where power relations can be established or challenged. He views identity as an ongoing cultural production rather than a fixed attribute, and has discussed how notions of race and ethnicity are socially constructed. Hall's influential work examines how institutions like the media can manipulate representations of issues like crime statistics for political purposes and ignite moral panics.
The sociology of mass media: Representations of gender on the media
The document discusses representations of gender in mass media and their reflection of patriarchal norms. It describes how media historically portrayed men as breadwinners and heads of household while women were depicted as domestic, maternal, and subordinate. Studies found women underrepresented in achievements and more likely to be sexualized. Magazines in particular were found to promote rigid gender ideals and focus on women's appearance, care for family, and relationship to men.
Magazine Analysis: ELLE Magazine
ELLE magazine targets young women aged 16-30 interested in fashion and beauty. It is published by Hachette Filipacchi Media U.S. and focuses on appearance, celebrity, and fashion trends. The analyzed issue features singer Lily Allen on the cover. Her pose and dress portray a strong, independent woman and signal the magazine's focus on style. Inside, articles discuss fashion, beauty, and celebrity interviews, while advertisements feature high-end fashion and beauty brands. The magazine presents a stylish image through its simple layout, complementary colors, and side text providing article insights.
Representation of women in magazine
This document discusses the representation of women in magazines. It explores how the "ideal" stereotypical woman is created through editing software. Theories argue that magazines uphold cultural norms by providing socially constructed ways of seeing women as sexual objects. Women are fragmented into body parts and depicted from the male gaze without agency. This objectification can lead women to feel pressure to conform to unrealistic standards and has been linked to increased rates of eating disorders. The document presents examples of edited celebrity photos that distort reality. It aims to challenge common representations of women through a series of the author's own photography illustrating how women are exploited and the pressure they face from unrealistic media portrayals.
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The sociology of mass media: Representations of gender on the media
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Cosmo presentation
- 1. Josée Friel & Sarah Lebel Fun. Fearless. Feminism.
- 2. Helen Gurley Brown “Sex and the Single Girl”
- 3. Girl’s best friend The “shock” factor
- 4. Articles How to’s. ……………………………………………………………………………………………………………………………………………………………………………… ……. The Six Categories… 1. Sex news 4. Sex tips 2. Cosmo confessions 5. Guys 3. Sex positions 6. Weddings
- 5. Six categories… 1. News 2. Beauty advice 3. Beauty how to’s 4. Style 5. Style how to’s 6. Cosmo beauty closet ______________________________________________________________________________________ Need help with your career?
- 6. Print + Digital + At Home Cosmo for Latinas www.cosmopolitan.com