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COSMETICS AND BEAUTY
TRENDS PREDICTED
YEAR 2018
เทรนด์ผลิตภัณฑ์ความงาม ปี 2018
K-Beauty
เครื่องสาอางเกาหลียัง
แรงเติบโตไม่หยุด
Anti-aging
ผลิตภัณฑ์ลดเลือนและฟื้นฟูริ้วรอย
ที่มีผลทดสอบและงานวิจัยรองรับ
Your skin is the new
face skin
ดูแลผิวกายให้เปล่งปลั่ง เปล่งประกาย
เช่นการปรนนิบัติผิวหน้า
Clean Label
ผลิตภัณฑ์ที่สะอาด
ปราศจากสารเคมีที่เป็นอันตราย
และไม่ทาลายสิ่งแวดล้อม
Crystal & Glitter
อัญมณี แวววาวและเปล่งประกาย
Natural ingredients &
Cruelty free
แนวคิดผลิตภัณฑ์จากธรรมชาติ ที่ไม่ใช้ความ
รุนแรงต่อสัตว์ สิ่งมีชีวิตที่เป็นแหล่งวัตถุดิบ
Mask
แผ่นมาสก์หลากหลายรูปแบบ ออกแบบเพื่อ
ดูแลเฉพาะส่วนบนผิวหน้า
Inspired by food
ผลิตภัณฑ์ที่มีธีมส่วนผสมจากอาหาร
Simplified
ใช้งานง่าย ไม่ยุ่งยาก
Anti-pollution skincare
เทรนด์ผลิตภัณฑ์ต่อต้านและปกป้องผิว
จากมลภาวะ ความร้อน รังสียูวี มลพิษในอากาศ
ต่อสู้เชื้อโรคและแบคทีเรีย และแสงสีฟ้าจากหน้าจอ
คอมพิวเตอร์
More “inclusive”
เน้นจุดขายเฉพาะเจาะจงกับบุคคลมากขึ้น
และการใช้ influencer
More and more Men’s beauty
ผลิตภัณฑ์ดูแลผิวและความงามในผู้ชาย
ได้รับความนิยมมากขึ้น

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Cosmetics and Beauty trends predicted year 2018