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This document discusses the importance of understanding where customers are coming from through different marketing channels, identifying where prospective customers are lost, determining who signs up for trials but never pays, and analyzing customer retention rates.
La Dolce Vita Gelateria Ads
This advertisement promotes an Italian gelato shop located in Chicago that aims to provide an authentic gelato experience. It emphasizes that the shop offers over 40 flavors of gelato made fresh daily in an Italian atmosphere, and that gelato is one of Italy's greatest treasures now available to experience in Chicago without traveling abroad.
Hacks to Be Heard
This document provides tips for being heard in meetings and conversations by addressing common problems such as not having space to speak, talking too fast, others stealing your ideas, ideas being dismissed, and not getting credit for your work. It suggests tactics like using "breathing space" between sentences when talking fast, pointing out when others take your ideas and expanding on them, demanding reasons when ideas are dismissed, providing explanations for your ideas if you lack experience, and summarizing your work and accomplishments. The overall goal is to advocate for yourself and your ideas in professional settings.
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Corporations and the Internet
Corporations blogging and using social media comes with both opportunities and risks. While many large companies now have corporate blogs, some like Wal-Mart have gotten into trouble by outsourcing their blogging to PR firms. User-generated content on brand sites has also backfired at times by hurting brands. Social networks face privacy and age restriction challenges, as seen when MySpace was hacked, exposing private user information and underage profiles.
Ikastaroaiii
The document discusses the use of technology in education. It mentions several applications that can be used for educational integration like Clic and Hot Potatoes. It also mentions the use of conceptual maps, multimedia projects, webquest projects, telematics projects, and project-based learning. The document raises questions about the technological and pedagogical skills of teachers and different views on technology like being non-literate, traditionalist, technocrat, or constructivist. It provides some examples of using technologies like Second Life, Louvre, databases, spreadsheets, cameras, mobile phones, and learning management systems.
Creating Change in Your Enterprise
This document provides guidance for creating change in an enterprise by outlining steps to start doing something new. It recommends anticipating objections, setting time limits, sharing unfinished ideas, and bringing more people along. The process involves writing down what you want to happen and the actions you will take, then explaining it to others and discussing potential issues and reassurances. The overall goal is to stop doing things in your comfort zone and start new behaviors that create lasting change.
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KISSmetrics screenshots
This document discusses the importance of understanding where customers are coming from through different marketing channels, identifying where prospective customers are lost, determining who signs up for trials but never pays, and analyzing customer retention rates.
La Dolce Vita Gelateria Ads
This advertisement promotes an Italian gelato shop located in Chicago that aims to provide an authentic gelato experience. It emphasizes that the shop offers over 40 flavors of gelato made fresh daily in an Italian atmosphere, and that gelato is one of Italy's greatest treasures now available to experience in Chicago without traveling abroad.
Hacks to Be Heard
This document provides tips for being heard in meetings and conversations by addressing common problems such as not having space to speak, talking too fast, others stealing your ideas, ideas being dismissed, and not getting credit for your work. It suggests tactics like using "breathing space" between sentences when talking fast, pointing out when others take your ideas and expanding on them, demanding reasons when ideas are dismissed, providing explanations for your ideas if you lack experience, and summarizing your work and accomplishments. The overall goal is to advocate for yourself and your ideas in professional settings.
User Testing Tactics
User Testing Tactics for Startups - the "how to" you usually have to learn the hard way. Cindy Alvarez - http://www.cindyalvarez.com
Corporations and the Internet
Corporations blogging and using social media comes with both opportunities and risks. While many large companies now have corporate blogs, some like Wal-Mart have gotten into trouble by outsourcing their blogging to PR firms. User-generated content on brand sites has also backfired at times by hurting brands. Social networks face privacy and age restriction challenges, as seen when MySpace was hacked, exposing private user information and underage profiles.
Ikastaroaiii
The document discusses the use of technology in education. It mentions several applications that can be used for educational integration like Clic and Hot Potatoes. It also mentions the use of conceptual maps, multimedia projects, webquest projects, telematics projects, and project-based learning. The document raises questions about the technological and pedagogical skills of teachers and different views on technology like being non-literate, traditionalist, technocrat, or constructivist. It provides some examples of using technologies like Second Life, Louvre, databases, spreadsheets, cameras, mobile phones, and learning management systems.
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This document provides guidance for creating change in an enterprise by outlining steps to start doing something new. It recommends anticipating objections, setting time limits, sharing unfinished ideas, and bringing more people along. The process involves writing down what you want to happen and the actions you will take, then explaining it to others and discussing potential issues and reassurances. The overall goal is to stop doing things in your comfort zone and start new behaviors that create lasting change.
Practicing Customer Development (for Lean Startup Circle Copenhagen)
This document provides an overview of lean customer development methodology. It discusses starting with a hypothesis about a problem and target customer, then finding real customers to validate assumptions. Customers are generally willing to provide feedback. Example questions are given to learn about customers' current behaviors and needs without pitching a product. The document advises analyzing customer notes to identify validations, invalidations, emotions and surprises, but not showing a product yet. It offers links to additional customer development resources and encourages questions.
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1) After being acquired by Microsoft, Yammer stayed lean by continuing to focus on customer development and maintaining their startup culture and processes.
2) Key aspects of Yammer's product development process included building products based on identified customer problems, autonomous cross-functional teams, and testing all features through A/B testing.
3) Yammer also focused on data-driven decision making, maintaining a supportive and empowering culture, and finding early adopters within Microsoft to socialize their approach.
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The document discusses measuring the success of mobile apps through a funnel process of interest, investment, gratification, and value that can lead to customers paying for the app. It provides examples of both qualitative and quantitative metrics to measure at each stage, such as how often the app description is viewed to assess interest or the frequency of app use to evaluate value. The key message is that apps should measure whatever possible at each step and iterate based on the weakest point to help guide users through the funnel to ultimately become paying customers.
Be More Valuable, Faster
Time to value - how long it takes for a customer to sign up, set up, and get some initial value from your product/service - is the most important metric you're probably not optimizing.
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The document discusses the importance of customer development in building products that customers will buy. It emphasizes understanding customer behaviors, gaining empathy, and building relationships. This is done by forming hypotheses about customer needs and problems and trying to disprove them through neutral observation, open-ended questions, and understanding problems before solutions. Following this process can help avoid issues like overbuilding products, identifying new opportunities, and building the wrong solutions to address customer needs.
La Dolce Vita Gelateria Ads
This advertisement promotes an Italian gelato shop located in Chicago that aims to provide an authentic gelato experience. It emphasizes that the shop offers over 40 flavors of gelato made fresh daily in an Italian atmosphere, and that gelato is one of Italy's greatest treasures now available to experience in Chicago without traveling abroad.
Your Brain is Out to Get You
The document discusses how our brains are prone to cognitive biases that can negatively impact decision making and problem solving. It outlines several specific cognitive biases like confirmation bias, anchoring bias, and choice-supportive bias. It argues that to overcome these biases, we need to be aware of them, create checks and balances, listen to others perspectives openly, make connections between ideas, and share information transparently. Recognizing our humanness and limitations can help us make fewer irrational decisions.
Building Your Customer Development Plan
The document discusses building a customer development plan through conducting interviews. It provides guidance on what questions to ask customers to understand problems, needs, and opportunities. Examples of questions are provided. The document emphasizes iterative learning - summarizing after a few interviews to assess what is working and not working about the interview process. It also stresses the importance of talking to multiple customers to identify trends rather than relying on individual anecdotes. The goal is to learn enough about customer needs to build an initial product before further validation.
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Practicing Customer Development (for Lean Startup Circle Copenhagen)
This document provides an overview of lean customer development methodology. It discusses starting with a hypothesis about a problem and target customer, then finding real customers to validate assumptions. Customers are generally willing to provide feedback. Example questions are given to learn about customers' current behaviors and needs without pitching a product. The document advises analyzing customer notes to identify validations, invalidations, emotions and surprises, but not showing a product yet. It offers links to additional customer development resources and encourages questions.
How Yammer Stayed Lean Post-Acquisition: Customer Development as Survival Str...
1) After being acquired by Microsoft, Yammer stayed lean by continuing to focus on customer development and maintaining their startup culture and processes.
2) Key aspects of Yammer's product development process included building products based on identified customer problems, autonomous cross-functional teams, and testing all features through A/B testing.
3) Yammer also focused on data-driven decision making, maintaining a supportive and empowering culture, and finding early adopters within Microsoft to socialize their approach.
Getting To "Paid"
The document discusses measuring the success of mobile apps through a funnel process of interest, investment, gratification, and value that can lead to customers paying for the app. It provides examples of both qualitative and quantitative metrics to measure at each stage, such as how often the app description is viewed to assess interest or the frequency of app use to evaluate value. The key message is that apps should measure whatever possible at each step and iterate based on the weakest point to help guide users through the funnel to ultimately become paying customers.
Be More Valuable, Faster
Time to value - how long it takes for a customer to sign up, set up, and get some initial value from your product/service - is the most important metric you're probably not optimizing.
Building Products Customers Will Buy
The document discusses the importance of customer development in building products that customers will buy. It emphasizes understanding customer behaviors, gaining empathy, and building relationships. This is done by forming hypotheses about customer needs and problems and trying to disprove them through neutral observation, open-ended questions, and understanding problems before solutions. Following this process can help avoid issues like overbuilding products, identifying new opportunities, and building the wrong solutions to address customer needs.
La Dolce Vita Gelateria Ads
This advertisement promotes an Italian gelato shop located in Chicago that aims to provide an authentic gelato experience. It emphasizes that the shop offers over 40 flavors of gelato made fresh daily in an Italian atmosphere, and that gelato is one of Italy's greatest treasures now available to experience in Chicago without traveling abroad.
Your Brain is Out to Get You
The document discusses how our brains are prone to cognitive biases that can negatively impact decision making and problem solving. It outlines several specific cognitive biases like confirmation bias, anchoring bias, and choice-supportive bias. It argues that to overcome these biases, we need to be aware of them, create checks and balances, listen to others perspectives openly, make connections between ideas, and share information transparently. Recognizing our humanness and limitations can help us make fewer irrational decisions.
Building Your Customer Development Plan
The document discusses building a customer development plan through conducting interviews. It provides guidance on what questions to ask customers to understand problems, needs, and opportunities. Examples of questions are provided. The document emphasizes iterative learning - summarizing after a few interviews to assess what is working and not working about the interview process. It also stresses the importance of talking to multiple customers to identify trends rather than relying on individual anecdotes. The goal is to learn enough about customer needs to build an initial product before further validation.
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Practicing Customer Development (for Lean Startup Circle Copenhagen)
Practicing Customer Development (for Lean Startup Circle Copenhagen)
How Yammer Stayed Lean Post-Acquisition: Customer Development as Survival Str...
How Yammer Stayed Lean Post-Acquisition: Customer Development as Survival Str...
Cosasquetehacendecirooooooh 1
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