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PIETRO FABBRI
COMPETENZE AI TEMPI DI AMAZON IN SEMPLICISSIME PILLOLE
Cosa hanno in comune
Internet e Risiko?
Contenitore e
contenuto
PIETROFABBRI
COMPETENZEAITEMPIDIAMAZONINSEMPLICISSIMEPILLOLE
I blog, così come i podcast, come youtube e molti altri
strumenti consentono di rendere pubblici contenuti.
I contenuti approfondiscono un tema (nell'esempio che
tratteremo, il blog è il contenitore e l'arte il contenuto).
01
PIETROFABBRI
COMPETENZEAITEMPIDIAMAZONINSEMPLICISSIMEPILLOLE
Quello che conta è
vincere
02
Se ho creato un contenuto su Caravaggio, questo sarà sicuramente
visibile su Google per ricerche che contengono appunto la parola
"Caravaggio".
Il mio contenuto compete con i contenuti sullo stesso pittore di
altri blog. Si compete per essere tra i primi ad essere mostrati da
Google.
Dal Blog al Risiko
PIETROFABBRI
COMPETENZEAITEMPIDIAMAZONINSEMPLICISSIMEPILLOLE
Se perdo è come se non esistessi e non esistere vuol dire
non potersi proporre.
Se vinco ho l'ulteriore beneficio di dare un piccolo
vantaggio competitivo a tutti gli altri contenuti del mio
blog secondo l'algoritmo di posizionamento di Google.
PIU' BATTAGLIE VINCO E PIU' DIVENTO FORTE: mi ricorda
qualcosa...
03
Combattere per la
visibilità
PIETROFABBRI
COMPETENZEAITEMPIDIAMAZONINSEMPLICISSIMEPILLOLE
04
Come si fa a vincere una battaglia?
La qualità dei contenuti è quello che fa la differenza.
Molto meglio fare affidamento sulle proprie capacità che su una
coppia di dadi, no?
PIETROFABBRI
COMPETENZEAITEMPIDIAMAZONINSEMPLICISSIMEPILLOLE
05
Giocare di ruolo
Nel risiko conquisto territori, su internet conquisto le prime
posizioni per una ricerca.
Conviene concentrare le forze su un solo territorio,
conquistarlo e poi espandersi sempre su pochi territori alla
volta, piuttosto che disperdere le forze su tanti fronti.
06
Lo scopo del gioco
Si creano contenuti per ottenere visibilità.
La visibilità serve ad avere la possibilità di proporsi che a sua
volta serve a vendere prodotti o servizi.
NO CONTENUTI, NO VISIBILITA', NO MONEY
PIETROFABBRI
COMPETENZEAITEMPIDIAMAZONINSEMPLICISSIMEPILLOLE
Grazie per l'attenzione
Pietro Fabbri: pietrofabbritalia@gmail.com
COMPETENZE AI TEMPI DI AMAZON IN SEMPLICISSIME PILLOLE

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Cosa hanno in comune Internet e Risiko?

  • 1. PIETRO FABBRI COMPETENZE AI TEMPI DI AMAZON IN SEMPLICISSIME PILLOLE Cosa hanno in comune Internet e Risiko?
  • 2. Contenitore e contenuto PIETROFABBRI COMPETENZEAITEMPIDIAMAZONINSEMPLICISSIMEPILLOLE I blog, così come i podcast, come youtube e molti altri strumenti consentono di rendere pubblici contenuti. I contenuti approfondiscono un tema (nell'esempio che tratteremo, il blog è il contenitore e l'arte il contenuto). 01
  • 3. PIETROFABBRI COMPETENZEAITEMPIDIAMAZONINSEMPLICISSIMEPILLOLE Quello che conta è vincere 02 Se ho creato un contenuto su Caravaggio, questo sarà sicuramente visibile su Google per ricerche che contengono appunto la parola "Caravaggio". Il mio contenuto compete con i contenuti sullo stesso pittore di altri blog. Si compete per essere tra i primi ad essere mostrati da Google.
  • 4. Dal Blog al Risiko PIETROFABBRI COMPETENZEAITEMPIDIAMAZONINSEMPLICISSIMEPILLOLE Se perdo è come se non esistessi e non esistere vuol dire non potersi proporre. Se vinco ho l'ulteriore beneficio di dare un piccolo vantaggio competitivo a tutti gli altri contenuti del mio blog secondo l'algoritmo di posizionamento di Google. PIU' BATTAGLIE VINCO E PIU' DIVENTO FORTE: mi ricorda qualcosa... 03
  • 5. Combattere per la visibilità PIETROFABBRI COMPETENZEAITEMPIDIAMAZONINSEMPLICISSIMEPILLOLE 04 Come si fa a vincere una battaglia? La qualità dei contenuti è quello che fa la differenza. Molto meglio fare affidamento sulle proprie capacità che su una coppia di dadi, no?
  • 6. PIETROFABBRI COMPETENZEAITEMPIDIAMAZONINSEMPLICISSIMEPILLOLE 05 Giocare di ruolo Nel risiko conquisto territori, su internet conquisto le prime posizioni per una ricerca. Conviene concentrare le forze su un solo territorio, conquistarlo e poi espandersi sempre su pochi territori alla volta, piuttosto che disperdere le forze su tanti fronti.
  • 7. 06 Lo scopo del gioco Si creano contenuti per ottenere visibilità. La visibilità serve ad avere la possibilità di proporsi che a sua volta serve a vendere prodotti o servizi. NO CONTENUTI, NO VISIBILITA', NO MONEY PIETROFABBRI COMPETENZEAITEMPIDIAMAZONINSEMPLICISSIMEPILLOLE
  • 8. Grazie per l'attenzione Pietro Fabbri: pietrofabbritalia@gmail.com COMPETENZE AI TEMPI DI AMAZON IN SEMPLICISSIME PILLOLE