The document summarizes market research conducted on potential consumers aged 18-30 for a new cigarette product. It provides data on current smoking habits by age group, popularity of different flavors, preferences on taste, point of purchase locations, pack duration and quantity, and reasons for smoking. The aim is to understand if this demographic would be interested in a candy-flavored, low-smell cigarette sold at kiosks.

1. Market Research
Product: A cigarette that tastes
like candy and doesn’t leave smell
Target: 18-30
Aim: To know if people will buy
my product
Place: Kiosks

2. Number of cigarettes smoked per day by different age group consumers
6
5
4
3
2
1
0
15 per day 20 per day 30 per day 5 per day 2 per day
18-30 30-60
YES

3. Flavour choices
20% 20%
10%
chocolate
20%
coffee
10%
hamburger
10% 10%
lemon
mint
strawberry
vanilla

4. Sweet vs. Salty
10%
Salty
Sweet
90%

5. Point of Purchase
10% 10%
80% free-shop
Kiosks
service station

6. Long lasting or Short lasting
40%
60%
Long-lasting
short-lasting

7. Multi flavour vs. Single flavour packs and quantity of pack
10%
40%
mixed 10
mixed 15
30% mixed 20
single-flavoured 10
single-flavoured 20
10% 10%

8. Reason of smoking
30%
40%
A - it's relaxing
C - you like it
B - it's addictive
30%

9. Miranda Correa Perkins
Amalia Sere
Gitika Manwani