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SAP MRO & M&E
杜克家
SAP Taiwan
長榮航太
 SAP AG 2004 2
SAP Positioning in A&D Industry
SAP Today
Introduction
Agenda
MRO & M&E Project Experience Sharing
Q&A
 SAP AG 2004 3
SAP Positioning in A&D Industry
SAP Today
Introduction
Agenda
MRO & M&E Project Experience Sharing
Q&A
 SAP AG 2004 5
New Opportunities – For Our Customers and SAP
CUSTOMERS
 New level of business
automation
 New level of business process
flexibility
 New level of business user
empowerment
SAP
 Greater demand for existing
business solutions
 More rapidly deliver new
solutions to the market
 Improve development
efficiency
 Accelerated Innovation and Growth
 SAP AG 2004 6
Innovation at SAP
Advancement in Technology
Business
Requirements
MAIN-
FRAME
SAP R/2
SERVICE-ORIENTED
ARCHITECTURE
mySAP
REPLACE
X
LEVERAGE

SAP R/2
 Real-time data processing
SAP R/3
 3-tier C/S architecture
 ERP
 BPR enablement
mySAP
 Enterprise service
architecture
 Business suite
 Real-time business
CLIENT/SERVER
ARCHITECTURE
SAP R/3
 SAP AG 2004 7
Summary of SAP Today
SAP AG in 2003 revenues: € 7.0 billion
 79,800 installations
 More than 23,400 companies run SAP
 Providing 27 Industry Solutions
 30,945 SAP employees (June 2004)
12 million users in 120+ countries team with us to
 Integrate their business processes
 Extend their competitive capabilities
 Get a better return on investment at a lower total cost of ownership
Unique Partner Ecosystem
 More than 1,500 partners
 Overall more than 180,000 SAP partner certificates
 SAP AG 2004 8
Key Figures – Second Quarter 2004
Software revenues
Total revenues
Operating income
- margin as a % of sales
Income before income taxes
- margin as a % of sales
Net income
- margin as a % of sales
Earnings per share (in €)
Q2 2004
€ millions
497
1,781
391
22
391
22
249
14
0.80
Q2 2003
€ millions
431
1,638
340
21
347
21
219
13
0.71
%
15
17**
9
11**
15
1 *
13
1 *
14
1 *
14
* percentage points
** % currency adjusted – actuals 2004 converted with the exchange rates of 2003
 SAP AG 2004 9
SAP's Performance in the Last 10 Years
€ million Employees
Revenue Profit
Employees
1.000
2.000
3.000
4.000
5.000
6.000
7.000
8.000
5.000
10.000
15.000
20.000
25.000
30.000
0 0
28,797
936
1.379
1.903
3.022
4.316
5.110
6.266
7.341
230
333
482
775
901
796 803
1.312
1994 1995 1996 1997 1998 1999 2000 2001
5.229
6.857
9.202
12.856
19.308
20.975
24.178
28.410
2002
1,689
7,413
29,610
2003
1,886
7,025
CAGR total revenues: 29%
CAGR operating income*: 31%
CAGR share price: 36%
* Pro forma
 SAP AG 2004 10
0%
10%
20%
30%
40%
50%
60%
SAP*
Siebel*
Oracle **
Peoplesoft*
I2*
JDE**
Total license revenue - Relative Market Shares
(rolling 4 quarters; based on license revenues)
SAP 的市場領導地位–持續擴大市佔率
36%
20%
20%
19%
41%
39%
37%
9% 10% 10%
13% 12%
8%
10%
12%
17% 16% 17% 16%
19%
6%
5%
4% 4%
43%
45%
47%
51%
19% 18%
17%
15%
16% 15%
15%
14%
12% 12%
12%
11%
6%
5%
4%
3%
4%
5%
5% 5%
Q2 2000-
Q1 2001
Q3 2000-
Q2 2001
Q4 2000-
Q3 2001
Q1 2001-
Q4 2001
Q2 2001-
Q1 2002
Q3 2001-
Q2 2002
Q4 2001-
Q3 2002
Q1 2002-
Q4 2002
54%
13%
14%
12%
3%
5%
Q2 2002-
Q1 2003E
Source: CMI Analysis based on Company Data and Financial Analysts Estimates as of April 8 2003
* Forecast by Company Data and Financial Analysts (SAP, Siebel, Peoplesoft, I2, JDE)
** Fiscal year is not calendar year - Comparison based on most recent quarter (e.g. SAP Q1 vs. Oracle Q3)
Source: NYSE
 SAP AG 2004 11
SAP 的市場領導地位 – 市場佔有率第一名
摩根史坦力報導
2001 年市佔率分析
ITWO
6.8%
MANU
2.6%
SEBL
19.5%
ORCL
14.8%
PSFT
15.3%
SAP
41%
ITWO
4.0%
SAP
51%*
SEBL
15.2%
ORCL
13.3%
PSFT
14.6%
MANU
2.8%
Morgan Stanley Databank, 2002; Publicly Available Financial Data
摩根史坦力報導
2002 年市佔率分析
SAP Share as of
2003 is 57%
SAP Market Share in 2000, 38%
Asia Pacific
Market Share
69%
 SAP AG 2004 13
最多客戶及市場驗證的領導者 - 非連續性生產
• SAP
 SAP AG 2004 14
According to Gartner, 50 percent of today's software
companies will vanish in two years…
"Not only will the small and weak disappear
but major players will merge or be acquired to cause even well-
known and substantial brands to vanish.“
“SAP and Non-SAP” in ERP marketing
-- Carl Claunch
Gartner Analyst
Gartner Symposium/IT Expo 2002
Analysis from Professional Analyst
 SAP AG 2004 15
Partnerships Are Key for Innovation
* SAP received the European Innovation Award
from Wall Street Journal for its role in the
METRO Group Future Store Initiative.
CUSTOMER INITIATIVES
 SAP User Groups
 Strategic Development
Projects with customers*
 Advisory Councils per Industry
GLOBAL PARTNER NETWORK
 Accenture – Financial Services
 Adobe – Interactive Forms
 IBM – Retail
 IDS Scheer - BPM
 Microsoft - Interoperability
 RIM – Mobile Solutions
 Hardware partners -
adaptive computing
 SAP AG 2004 16
SAP Industry Solutions
 Aerospace & Defense
 Automotive
 Banking
 Chemicals
 Consumer Products
 Defense & Security
 Engineering, Construction &
Operations
 Financial Service Provider
 Healthcare
 Higher Education & Research
 High Tech
 Industrial Machinery &
Components
 Insurance
 Life Sciences
 Logistics Service Providers
 Media
 Mill Products
 Mining
 Oil & Gas
 Pharmaceuticals
 Postal Services
 Professional Services
 Public Sector
 Railway Services
 Retail
 Telecommunications
 Utilities
 SAP AG 2004 17
SAP Customers Within Global 500
n.b. the Public Sector is not covered by the Global 500. Source: Fortune Magazine, Global 500 2003; SAP Analysis
78%
81%
76%
63%
37%
48%
54%
100%
93%
100%
86%
100%
97%
69%
87%
87%
57%
86%
CP
Retail
A&D
Auto
E&C
HT
Chem
Mill
Mining
O&G
Pharma
Bank
FSP
Ins
Media
Serv.P
Telco
Util
Consumer Discrete Process
Financial
Services Services
SAP customer
Global 500 comp
 SAP AG 2004 18
SAP—全方位的企業解決方案
mySAP SCM
供應鏈管理
mySAP PLM
產品生命週期管理
mySAP
SRM
供應商關係管理
mySAP
CRM
客戶關係管理
mySAP ERP
Financials
Human Resources
Enterprise Portal
企業資源規劃管理
Maintenance & Quality
Inventory & Production
Sales
Order
&
Distribution
Management
Purchase
Order
Management
SAP NetWeaver
mySAP Business Suite
SAP Netweaver 開放式資訊技術平台,
提供內建的完整的資訊整合能力。
從供應商到客戶端
,SAP 提供完整的
企業解決方案、滿
足不同的作業與業
務需求。
 SAP AG 2004 19
SAP NetWeaver
mySAP
ERP
mySAP SCM
mySAP PLM
mySAP
SRM
mySAP
CRM
Enterprise Services Architecture
Message-centric
Designed for SAP NetWeaver
Business user
End-to-end processes
Real-time business
SAP R/3
Client/Server
ABAP
SD
MM
PP
QM
RM
HR IS
WF
PS
AM
CO
FI
Client/server architecture
Data-centric
SAP Web Application Server
Transactional user
Enterprise processes
Real-time data processing
Expanding the Scope of SAP R/3
 SAP AG 2004 20
Integration as Part of mySAP Business Suite
 無接縫完全整合的系統
 開放性整合架構
 服務導向技術
 可快速因應改變
 高營運作業彈性
without SAP with SAP
 應用系統各自獨立
 需要額外寫程式個別連結
 營業資料重置現象
 維護系統是夢魘
 高整體總持有成本
 SAP AG 2004 21
專業分析師對 SAP的Solution評價 – 2003
Solution Market Position Source
SAP R/3 ERP
mySAP 財務
mySAP 人力支援
mySAP 產品生命週期
mySAP 供應商關係
mySAP 供應鏈
mySAP Exchanges
mySAP 客戶關係
mySAP Mobile Business
mySAP 入口網站
mySAP 企業智能
#1, Market Leader
#1, Market Leader
#1, Market Leader
#1, Market Leader
#1, Market Leader
#1, Market Leader
#1, Market Leader
#1, Market Leader
#1, Market Leader
#2, Challenger
#2, Fastest Growing
Gartner
IDC, Sal. Oppenheim
Gartner
Gartner
Gartner
Gartner
Gartner
Gartner
IDC, Datamonitor
Gartner
IDC, META, Gartner
 SAP AG 2004 22
執行長與財務長眼中的整體總持有成本
– SAP 最低的整體總持有成本
HW $
xxx Vendor SW 1 $
xxx Vendor SW 2 $
xxx Vendor SW 3 $
xxx Vendor SW 4 $
xxx Vendor Implt service 1 $
xxx Vendor Implt service 2 $
xxx Vendor Implt service 3 $
xxx Vendor Implt service 4 $
>4 x $
Of
Interface
Implement
xxx Vendor SW MA $ ( 22% )
xxx Vendor Oper. Support $
HW $
SW $
SAP Implement $
SAP SW MA $ (17%)
 SAP AG 2004 23
分析師對 SAP ERP 專案投資效益之分析
Benchmarking 報告顯示 SAP 主要的 ROI 投資效益
具體經濟效益
財務成本管理
人事管理支出
資訊管理支出
庫存管理支出
採購管理
支出
訂單管理支出
其他支出
策略目標效益
流程整合
資訊與決策
品質
對市場
與客戶
回應與彈性
降低成本
提昇產能
新應用
基礎建設
 SAP AG 2004 24
Education and Science
Shaping the Future
SAP University Alliances
 More than 60,000 students work with SAP
software in business management
classes in over 500 institutions globally.
University Partnerships
 Sharing our expertise with leading
educational institutions, e.g. setting up
the eLab at INSEAD in Fontainebleau,
France.
SAP also endows four chairs for
entrepreneurship in Germany.
Research
 SAP Corporate Research and SAP Labs
form a close global network to work
together on joint projects at the forefront
of innovative technologies.
 SAP AG 2004 25
SAP 365 天, 24x7, ISO 認證
全年無休的全球技術支援服務體系
SAP全球在地
技術支援服務
國家及地區
區域支援服務
控管中心
研發團隊中心
APA region:
Mon - Sun
1 am - 11 am CET
American region :
Mon - Sun
2 pm - 1 am CET
European region:
Mon - Sun
8 am - 6 pm CET
• R/3 Support network based on R/3 Online Service
System (OSS)
• Support via remote connection
• Partner integration
日本
新加坡
德國
美國
 SAP AG 2004 26
mySAP.com
One-Step-
Business
 €6.3 bill.
revenue
 25,000
employees
 15,000 customers
in 120 countries
SAP Milestones Over 30 Years
R/1
 € 0.3 mill.
revenue
 9 employees
R/2
Mainframe
 €5.1 mill.
revenue
 60 employees
 50 customers
in 2 countries
R/3
Client/Server
 €424 mill.
revenue
 3,200 employees
 2,800 customers
in 35 countries
mySAP
Business Suite
SAP NetWeaver
Enterprise
Services
Architecture
 €7.0 bill. revenue
 30,166 employees
 22,500 customers
in 120+ countries
1999/2000
1972 1979 1992 2003/2004
 SAP AG 2004 27
SAP Positioning in A&D Industry
SAP Today
Introduction
Agenda
MRO & M&E Project Experience Sharing
Q&A
 SAP AG 2004 28
SAP Position in A&D today...
 ~215+ customers leveraging
~1200 installations
 9 of the top 10 Defense firms
worldwide run run SAP
 7 of top 10 Global Airlines run SAP
 14 of 19 Nato countries use SAP
20 of the top 25 Defense Firms Worldwide run SAP
 11 Engine Manufacturers
 44 Suppliers
 30 Defense Manufacturers
 17 Defense Contractors
 53 Airline Operators
57 MRO Organizations
 SAP AG 2004 29
US Defense News Top 100, June 2004
80% of the Top 25 Defense Firms Run SAP
 64% of top 50 Firms run SAP (32)
 60% of top 75 Firms run SAP (45)
 53% of top 100 Firms run SAP (53)
2003
Rank Company Country
2003 Defense
Revenue
SAP
Customer YoY Growth
1 Lockheed Martin Corp. U.S. 30,097.0
$ Yes 29.0%
2 Boeing Co. U.S. 27,360.0
$ No 24.2%
3 Northrop Grumman Corp. U.S. 18,700.0
$ Yes 52.3%
4 BAE SYSTEMS plc U.K. 17,159.0
$ Yes 14.1%
5 Raytheon Co. U.S. 16,896.0
$ Yes 10.5%
6 General Dynamics Corp. U.S. 12,782.0
$ Yes 30.4%
7 Thales France 8,476.0
$ Yes 10.8%
8 European Aeronautic, Defence & Space Co. NV1 Netherlands 8,036.5
$ Yes 27.8%
9 Finmeccanica SpA Italy 5,895.5
$ Yes 51.4%
10 United Techologies Corp. U.S. 5,300.0
$ Yes 47.2%
11 L-3 Communications Corp. U.S. 4,369.2
$ Yes 22.0%
12 Honeywell Inc. U.S. 4,200.0
$ Yes 10.5%
13 Computer Sciences Corp. (3) U.S. 3,818.0
$ Yes 100.4%
14 Science Applications International Corp. (2) U.S. 3,735.0
$ Yes 22.7%
15 General Electric Co. (5) U.S. 3,100.0
$ No 10.7%
16 Halliburton Co. (11) U.S. 2,700.0
$ Yes 458.2%
17 Mitsubishi Heavy Industries Ltd. (3,4) Japan 2,667.4
$ Yes -8.1%
18 Rolls-Royce plc (6) U.K. 2,489.9
$ Yes 12.8%
19 Alliant Techsystems (3) U.S. 2,102.0
$ No 15.5%
20 DCN France 2,084.5
$ No -8.8%
21 United Defense Industries Inc. U.S. 2,052.6
$ No 19.0%
22 Rheinmetall DeTec AG Germany 2,014.1
$ Yes 14.6%
23 Dassault Aviation SA France 2,009.1
$ Yes 58.3%
24 Snecma France 1,845.9
$ Yes 42.5%
25 ITT Industries U.S. 1,790.9
$ Yes 18.3%
 SAP AG 2004 30
Compounded Annual Growth Rate of A&D installations
has been 41% from 1997 thru 2003
SAP A&D Customer Base Growth 1997 - 2003
Steadily Growing Number of A&D Installations
 Customer base
expanding in a declining
applications market
 New customer growth
consistent and sustained
 Strong A&D customer
base drives development
strategy
61
211
166
281
1176
217
89
1997 1998 1999 2000 2001 2002 2003 Total
41% CAGR
151
 SAP AG 2004 31
A&D Customer Base (as of June 2004)
Aermacchi (IT) Bath Iron Works - General Dynamics (US) German Wings (DE) Luxair (LU) Shannon Aerospace (IE)
Aeroflot (RU) Bombardier Aerospace(CND) Goodrich Aerostructures(US) Malev Hngarian Airlines (HU) Sikorsky Aircraft (US)
Aerospace Corporation (US) British Airways Engineering (UK) Goodrich Aerostructures(US) Martin Baker (UK) Singapore Airlines (SG)
Aerospace Industrial Development Co (TW) British Mediterranean Airways(UK) Goodrich Hella Aerospace (DE) Mauser-Werke Oberndorf Waffensysteme (DE) Singapore Airlines Engineering (SG)
Agusta (IT) BWIA (TT) Gruppe Rüstung (CH) MBDA Missile Systems (EU) Singapore Technologies Aerospace (SG)
Agusta-Westland Helicopters (UK/IT) BWXT Y-12 (US) Hong Kong Aero-Engine Services (HK) Merpati Airlines (ID) SN Brussels Airlines (BE)
Air Alps Aviation (AT) Cargolux (LU) Hapag Lloyd (DE) MTU (DE) Snecma (FR)
Air Braking Systems Corp. (US) Caribbean Star Airlines (AG) Hamilton Sundstrand National Steel & Shipbuilding (US) Snecma - Messier Bugatti (FR)
Air Europa (ES) Cebu Pacific Air (PH) Claverham Group NHI NATO Helicopter Industries Snecma - Hurel Hispano (Aircelle) (FR)
Air Europe (IT) China Eastern Airlines (CN) Ratier-Figeac Northrop Grumman Snecma - Hispano-Suiza (FR)
Air France (FR) China Northern (CN) Nord-Micro Northrop Grumman Canada (CA) Snecma -Turbomeca (FR)
Air France Industries (FR) China National South AeroEngine (CN) HDW Shipbuilding (DE) Northrop Grumman Integrated Systems (US) Snecma - Microturbo (UK)
Air Nostrum (ES) Claverham Group FHL (UK) Hella Aerospace (DE) Northrop Grumman Newport News (US) SKF Sarma (FR)
Air Transat (CA) Consorcio Aviaxsa, S.A. de C.V Hellenic Aerospace (GR) Northrop Grumman–Electronic Systems (US/DE) SKF Sarma (FR)
Air Zimbabwe (ZW) Dassault Aviation (FR) Honeywell (US) Northrop Grumman–Navigation Systems (US/DE) SKF Sarma - Ampep (UK)
Airbus (EU) Dassault Aviation (FR) Hughes Aircraft (US) Northrop Grumman– Space Systems (US) SONACA (BE)
Airbus Aircabin (DE) Dassult Falcon Services (FR) Iberia (ES) LITEF / TELDIX (DE) South African Airways (ZA)
Airmotive (IE) Daher Lhotellier Montrichard (FR) Int. Engine Component Overhaul (SG) Oerlikon Contraves (CH) SR Technics (CH)
Airspares (EU) David Sarnoff (US) ITT Night Vision (US) Panavia (EU) ST Aerospace (SG)
Alcatel Space (FR) Delta Air Lines (US) Japan Airlines (JP) Pfalz Flugzeugwerke (DE) Steyr Daimler Puch (AT)
Alenia Aeronautica(IT) Denel Aviation (ZA) Japan Aviation Electronics (JP) Pilatus (CH) Swiss Int. Air Lines (CH)
Alenia Spazio (IT) Diehl VA Systeme Stiftung & Co. KG Jet Airways (IN) Pratt & Whitney America (US) SwissAir (CH)
AMS (UK/IT) Bodensee Geräte Technik (DE) Jet Aviation (CH) Pratt & Whitney Canada (CA) TAP (PO)
Alitalia (IT) Diehl Avionik Systeme Kaman Aerospace International (AU) Pratt Whitney Eagle Services (US) Tarom (RO)
All Nippon Airways (JP) Dunlop Aerospace (UK) Kentron (ZA) PT. Pelita Air Service (ID) Telair International Electronic Systems (DE)
Allianza Summa (CO) EADS (EU) KLM (NL) Ratier-Figeac (FR) Texas Aero Engine Shop TAESL (US)
Alvis Vehicles (UK) EADS Aeronautics - ATR (FR) KID Systeme (DE) Raytheon (US) Textron Systems (US)
AM General (US) EADS Aeronautics - Eurocopter (FR/DE) KLM Engine Services (NL) Raytheon Aircraft Corp. (US) Thales
AMECO (CN) EADS Aeronautics - Sogerma (FR) Korean Aerospace Industries (South Korea) Raytheon Integrated Defense Systems (US) Thales Electron Devices (DE/FR)
American Airlines (US) EADS Space - Astrium Korporaziya Takticheskie Raytheon Missile Systems (US) Thales Avionics (FR)
Air New Zealand Eng Services (NZ) EADS Space- Space Transportation Kraus Maffei Wegmann (DE) Raytheon Space & Airborne Systems (US) The Aerospace Corporation (US)
Tasman Aviation Enterprises TAE (AU) EADS Defence and Security Systems (EU) L3 Communications (US) Raytheon Technical Services Company (US) Thomas Cook (DE)
Asiana (KO) EADS Elbe Flugzeugwerke Latecoere (FR) Rheinmetall(DE) TNT Airways (BE)
Atlas Air (US) Eclipse Aviation (US) LanChile (CL) Rhode & Schwarz (DE) TRW (US)
Atlas Elektronik (DE) EG&G (US) Lhotellier Montrachard (FR) Rockwell Collins (US) TRW/BDM (US)
ATR (F/I) Embraer (BR) Lockheed Martin (US) Rolls-Royce (UK/US/DE) United Technologies Research Center (US)
Austrian Airlines Group (AT) Embraer - China (CN) Lockheed Martin – Space Systems (US) Rolls-Royce - North America (US) Varig & VEM(BR)
Avianca (CO) Eurocopter (DE/FR) Lockheed Martin Air Mobility Support (US) Rolls-Royce plc (UK) Volare Airlines (IT)
Azzurra Air (IT) Eurowings (DE) Lockheed Martin–Missiles & Fire Control (US) Rolls-Royce - Germany (DE) Volvo Aero (S)
BAE Systems (UK) Fiat Avio (IT) LOT Polish Airlines (PL) Ryanair (IE) Volvo Aero Norge (N)
BAE Systems Regional A/c (UK) Finnair (FI) LTU (DE) Sabena Technics (BE) Zhuzhou South Aeroengine (CN)
BAE Systems Royal Ordnance Defence (UK) Flight Safety International (US) Lufhthansa CityLine (DE) SAIC (US)
BAE Systems Customer Sol. & Support Garuda Indonesia (ID) Lufthansa (DE) Samsung Aerospace Industries Ltd. (KO)
BAE Systems - Defence Systems (UK) GE Engine Maintenance (UK) Lufthansa Technik (DE) SAS (DK, NO, SE)
 SAP AG 2004 32
Great Brands… Great Relationships
 SAP AG 2004 33
SAP Value Proposition for Aerospace & Defense
Strategic Benefits
 Platform for continuous operational
excellence
 Enable new product introductions and
improve “Time to Value”
 Reduce inventory & improve visibility
 Integrate strategic acquisitions with
current IT infrastructure
 Synergy with DoD Four Reasons
Why SAP Is
The Choice For
A&D
Enabling Business Transformation
Enable Growth
 Standardized business
processes and Data integrity
 Better decisions based on real
time accurate information
 Expand & build overseas
presence
 Develop MRO business
Total Cost Of Ownership
 Business Process Optimization
 Leverage existing IT investments
via SAP NetWeaver architecture
 Reduce legacy systems and
interfaces, solution scalability
 Plan for future requirements
 Best of suite (COTS)
Mitigate Risk
 Financial Strength of SAP
 Industry Specific Solution
 Growing SAP platform in
DOD
 Strategic partnership
 Executive commitment
 Regulatory compliance
 SAP AG 2004 34
SAP believes that
we will only be
successful if our
customers are
successful. How best
to judge their
results then by the
way financial analyst
and their
shareholders view
them.
SAP Customers grew
8X higher Revenue
then Non-SAP
accounts for 2003.
SAP Customers over
the last 3 years have
improved their
profitability by over
30.1%, 9 times faster
than the competition.
SAP impacts the A&D Manufacturing community
KPI SAP
Customers
Performance
Non-SAP
Companies
Performance
Key Performance
Difference
Relative To Companies
Not Using SAP
Revenue Growth 10.4% 1.1% Growing revenue 9 times
faster
Fixed Asset Utilization $0.22 $0.27 Using 17% less fixed
assets to generate $1 of
revenue
Selling, General & Administrative
Expenses (SG&A)
10.6% 10.8% Operating with 2% lower
SG&A costs
Source: Stratascope® Inc. A&D Manufacturing Companies Benchmarking study conducted June 04
2003 Performance Highlights
Key Average KPI Trends Over Last Three Years (2000 – 2003)
KPI SAP
Customers
Performance
Non-SAP
Companies
Performance
Three Year Trend
Relative To Companies
Not Using SAP
Profitability Trend 30.1%
Increase
3.8% Decrease Dramatically increasing
profits when others are
losing ground
Cost Of Goods Sold
(COGS) Trend
0.8%
Increase
13.4% Increase 94% better managing
negative COGS trends
 SAP AG 2004 35
SAP believes that
we will only be
successful if our
customers are
successful. How best
to judge their
results then by the
way financial analyst
and their
shareholders view
them.
SAP Customers had
managed inventory
56% better then
Non-SAP accounts
for 2003.
SAP Customers over
the last 3 years have
managed COGS better
by over 107% faster
than the competition.
SAP impacts the Airline community
Source: Stratascope® Inc. A&D Manufacturing Companies Benchmarking study conducted June 04
KPI SAP
Customers
Performance
Non-SAP
Companies
Performance
Key Performance Difference
Relative To Companies
Not Using SAP
Capital Utilization $1.12 $1.22 Using 8% less capital to generate $1 of
revenue
Selling, General &
Administrative
Expenses (SG&A)
13.4% 20.1% Operating with 33% lower SG&A costs
Days Sales
Outstanding –DSO
(collections)
25 Days 30 Days Collecting receivables 16% faster
Days In Inventory
On Hand (DII)
11 days 26 days 56% better inventory management
2003 Performance Highlights
Key Average KPI Trends Over Last Three Years (2000 – 2003)
KPI SAP
Customers
Performance
Non-SAP
Companies
Performance
Three Year Trend
Relative To Companies Not Using SAP
Fixed Asset
Utilization Trend
3.3%
Improvement
-8.9%
Degradation
Improving while the competition is
losing ground!
Cost Of Goods Sold
(COGS) Trend
0.4%
Reduction
5.4% Increase 107% better managing COGS pressures
Selling, General &
Administrative
Expenses (SG&A)
Trend
9.1% Increase 13.6% Increase 33% better in managing SG&A costs
during tough market conditions
Days Sales
Outstanding
(collections)
12.5%
Improvement
-6.5%
Degradation
3 times better at managing collections
trends
 SAP AG 2004 36
mySAP Business Suite
“Goodrich recently implemented an
initiative called Enterprise Excellence to
achieve lean manufacturing through
eliminating waste. The company turned to
mySAP™ Business Suite – a key part of
the SAP for Aerospace & Defense
portfolio of software and services – to help
it quickly adapt its business systems to
support not only the initiative, but an
increasing emphasis on e-business. Using
the new software, Goodrich can also now
react flexibly to the ever-changing
requirements and pressures that
characterize the aerospace industry
mySAP PLM (MRO)
“Our IT functions at Pratt & Whitney
serves as an enabling process across
the company. One solid example is in
our aftermarket business. We’re using an
SAP solution to optimize the entire
business process at four of our largest
engine overhaul shops.”
mySAP PLM (Program
Mgt)
“With mySAP PLM Program and
Project Management, we can
effortlessly monitor the progress of
overlapping, complex projects
throughout the entire product life
cycle. Shortened project duration and
the resulting cost savings have made
the implementation of mySAP PLM
Program and Project Management an
extremely worthwhile investment.“
SAP Delivers Value
SAP Overall…
“The most important thing we have done
within our business is the
implementation of SAP.”
Aircraft Economics, July 2002
 SAP AG 2004 37
SAP Investment Impact on the A&D Industry
R&D Investment
€ Millions
“Importantly, the stronger margin does not appear to becoming at
the expense of future growth – R&D headcount is up Q/Q and Y/Y
and S&M headcount is down marginally quarter-on-quarter and up
year-on-year – both indicating that capacity and product investment
are not being curtailed.”
572
705
857
910 951
866
363
0
100
200
300
400
500
600
700
800
900
1000
1997 1998 1999 2000 2001 2002 2003
 SAP AG 2004 38
ECC 6.0
SCM x.x
Final Definition
TBD but
including…
Earned Value
Workbench
Configuration
Control with
Interchangeability
Cross Contract
Planning
enhancements
SPEC2000 XML
Subcontracting
enhancements
…
…
…
ECC
DIMP
5.0
SCM 4.1
Maintenance
Program
Definition
Electronic
Logbook
enhancements
Warranty
integration with
MRO processes
Extended
Interchangeability
integration (1
way)
DI 4.6C2
 Work
Packaging
and
Sequencing
 Configuration
Control for
MRO
 Rotable
Management
 SP2000 Ch1
Initial
Provisioning
 Spare Parts
Portal
 Catalogue
Interface
(IPC)
A&D specific Research & Development has evolved the
industries leading business application suite…
IS A&D
1.0
 Resource-
Related
Billing
IS A&D
2.0
 Grouping,
Pegging &
Distribution
(GPD)
 SPEC2000
 Route
Profitability
IS A&D
3.0
 Manufacturer
Part Number /
Interchangeabi
lity
 Subcontracted
Repair
 SPEC 2000
(CH 2-4 enh.)
 Serial Number
Tracking
 Serial number
effectivity
DIMP
4.71
SCM 4.0
Maintenance
and Service
Planning
Line
Maintenance
Electronic
Logbook
GPD (cross
plant)
Predictive
Maintenance
CRM@Airlines
ITAR support
via GTS
2001
1997 1998 1999 2003
Manufacturing
MRO/M&E
Airline Management
2004 2005
mySAP ERP 2004
mySAP ERP 2005
Current
Release
Note: This is A&D specific functionality integrated with the mySAP ERP
backbone. Only key developments are listed. Date: 30 April 2004
<planned>
 SAP AG 2004 39
SAP Positioning in A&D Industry
SAP Today
Introduction
Agenda
MRO & M&E Project Experience Sharing
Q&A
 SAP AG 2004 40
MRO/M&E Customers
AMECO (CN)
ANNZES (NZ)
ANA (J)
Airspares (EU)
Avianca
Augusta (I)
Bombardier (CDN)
British Airways (UK)
GE Engine Maintenance (UK)
Int. Engine Component Overhaul
(SG)
Japan Airlines (J)
Jet Aviation (CH)
KLM Engine Services (NL)
Lufthansa Technik (DE)
Lufthansa Airmotive (IRL)
Pratt & Whitney America (US)
Rolls Royce (UK)
Sabca (B)
Sabena (B)
Shannon Aerospace (IRL)
Singapore Airlines (SG)
Singapore Technologies Aerospace
(SG)
Tarom
Swissair (CH)
Volvo Aero (S)
 SAP AG 2004 41
SR-Technics – (I)
Company
 Business Areas: Line, Component, Base and Engine Maintenance
 Engine shop visits: 299
 Component shop visits: 78000
 Number of aircraft checks 873
Implementation Scope
 Status: Productive
 SAP Applications: SD, MM, PM/SM, PS, FI, CO, ECM
 Release Level: 4.5B, with A&D solution 3.0B
 Business Units: all business areas
 SAP AG 2004 42
SR-Technics - (II)
Implementation Strategy
 Big bang go-live 10/2001
 Implementation partners were PWC, Atraxis (today EDS), and SAP
support
Special topics/issues
 Support issue relating to migration of A&D 4.6c2 functionality onto the
4.5B environment of the project
 Non-standard solution for maintenance planning
 Uses SPEC2000, MPN Interchangeability
 Project duration 30 months
 SAP AG 2004 43
Rolls-Royce Aero
Size
 Employees 2,000
 Business Areas: Aircraft Engine Manufacture and Repair
Implementation Scope
 Status: Productive
 SAP Applications FI/CO, AM, SD, PP, MM, PM, PS, QM and BW
 Release Level: 4.6C2, with A&D solution
 Business Units: Aircraft Engine Maintenance
Project Organization
 Implementation and outsourcing Partner is EDS, UK
Special topics/issues
 Chairman of SAP A&D Manufacturer User Group
 SAP AG 2004 44
Singapore Technologies (MRO)
Company
 > 200 aircrafts (Singapore Air Forces)
 5,000 employees
Implementation Scope
 Status: Implementation
 SAP Applications: HR, FI/CO, MM , PS, PM, SM, WM, …
 Release Level: 4.6C2 (A&D)
 Business Units:
Aircraft Maintenance, Line Maintenance, Engine Maintenance,
Component Maintenance, Configuration Control, SPEC2000
Implementation Strategy
 Go Live 03/1999 Big Bang
 Upgrade to 4.6C2
 Implementation partners are KPMG
 SAP AG 2004 45
What can SAP IS-A&D do for you?
Line Maintenance
Heavy Maintenance
Shop Maintenance
Maintenance Engineering
 SAP AG 2004 46
Line Maintenance
Features
Maintenance Control (MEL, DMI prioritization, and so)
Line Station Planning (Labor, Parts, and Tools planning)
Line Maintenance Execution
Interfacing with ACARS/ACMS
 SAP AG 2004 47
Heavy Maintenance
Features
Heavy Maintenance Visit Planning
Production Planning & Control
Heavy Maintenance Execution
Fleet Management (APO and BI)
 SAP AG 2004 48
t
Enhancements for Multi Counter Plans
Representation of ‘phased’ checks using multi counter plans
 Each check of maintenance program cycle is one maintenance plan item
 Assignment of specific cycle set to maintenance plan item
Enhanced scheduling program
 Generation of multiple objects within a given call horizon
 ‚Due date‘ update for already generated objects
Change documents for maintenance plans/items (valid for all plan types)
Maintenance
schedule Inter 1
Check
1000 Hrs.
100 Cycl.
2500 Hrs.
100 Cycl.
2000 Hrs.
150 Cycl.
1000 Hrs.
100 Cycl.
Inter 2
Check
Inter 3
Check
Inter 1
Check
Complete cycle
 SAP AG 2004 49
Shop Maintenance
Features
Shop Maintenance Control
Line Station Resources Planning
Shop Maintenance Execution
Rotables Management
 SAP AG 2004 50
Maintenance Engineering
Features
Maintenance Program Management
Configuration & Records Management
Engineering Support
Reliability Analysis
Corporate profile for EG-Sep 04.ppt

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Corporate profile for EG-Sep 04.ppt

  • 1. SAP MRO & M&E 杜克家 SAP Taiwan 長榮航太
  • 2.  SAP AG 2004 2 SAP Positioning in A&D Industry SAP Today Introduction Agenda MRO & M&E Project Experience Sharing Q&A
  • 3.  SAP AG 2004 3 SAP Positioning in A&D Industry SAP Today Introduction Agenda MRO & M&E Project Experience Sharing Q&A
  • 4.  SAP AG 2004 5 New Opportunities – For Our Customers and SAP CUSTOMERS  New level of business automation  New level of business process flexibility  New level of business user empowerment SAP  Greater demand for existing business solutions  More rapidly deliver new solutions to the market  Improve development efficiency  Accelerated Innovation and Growth
  • 5.  SAP AG 2004 6 Innovation at SAP Advancement in Technology Business Requirements MAIN- FRAME SAP R/2 SERVICE-ORIENTED ARCHITECTURE mySAP REPLACE X LEVERAGE  SAP R/2  Real-time data processing SAP R/3  3-tier C/S architecture  ERP  BPR enablement mySAP  Enterprise service architecture  Business suite  Real-time business CLIENT/SERVER ARCHITECTURE SAP R/3
  • 6.  SAP AG 2004 7 Summary of SAP Today SAP AG in 2003 revenues: € 7.0 billion  79,800 installations  More than 23,400 companies run SAP  Providing 27 Industry Solutions  30,945 SAP employees (June 2004) 12 million users in 120+ countries team with us to  Integrate their business processes  Extend their competitive capabilities  Get a better return on investment at a lower total cost of ownership Unique Partner Ecosystem  More than 1,500 partners  Overall more than 180,000 SAP partner certificates
  • 7.  SAP AG 2004 8 Key Figures – Second Quarter 2004 Software revenues Total revenues Operating income - margin as a % of sales Income before income taxes - margin as a % of sales Net income - margin as a % of sales Earnings per share (in €) Q2 2004 € millions 497 1,781 391 22 391 22 249 14 0.80 Q2 2003 € millions 431 1,638 340 21 347 21 219 13 0.71 % 15 17** 9 11** 15 1 * 13 1 * 14 1 * 14 * percentage points ** % currency adjusted – actuals 2004 converted with the exchange rates of 2003
  • 8.  SAP AG 2004 9 SAP's Performance in the Last 10 Years € million Employees Revenue Profit Employees 1.000 2.000 3.000 4.000 5.000 6.000 7.000 8.000 5.000 10.000 15.000 20.000 25.000 30.000 0 0 28,797 936 1.379 1.903 3.022 4.316 5.110 6.266 7.341 230 333 482 775 901 796 803 1.312 1994 1995 1996 1997 1998 1999 2000 2001 5.229 6.857 9.202 12.856 19.308 20.975 24.178 28.410 2002 1,689 7,413 29,610 2003 1,886 7,025 CAGR total revenues: 29% CAGR operating income*: 31% CAGR share price: 36% * Pro forma
  • 9.  SAP AG 2004 10 0% 10% 20% 30% 40% 50% 60% SAP* Siebel* Oracle ** Peoplesoft* I2* JDE** Total license revenue - Relative Market Shares (rolling 4 quarters; based on license revenues) SAP 的市場領導地位–持續擴大市佔率 36% 20% 20% 19% 41% 39% 37% 9% 10% 10% 13% 12% 8% 10% 12% 17% 16% 17% 16% 19% 6% 5% 4% 4% 43% 45% 47% 51% 19% 18% 17% 15% 16% 15% 15% 14% 12% 12% 12% 11% 6% 5% 4% 3% 4% 5% 5% 5% Q2 2000- Q1 2001 Q3 2000- Q2 2001 Q4 2000- Q3 2001 Q1 2001- Q4 2001 Q2 2001- Q1 2002 Q3 2001- Q2 2002 Q4 2001- Q3 2002 Q1 2002- Q4 2002 54% 13% 14% 12% 3% 5% Q2 2002- Q1 2003E Source: CMI Analysis based on Company Data and Financial Analysts Estimates as of April 8 2003 * Forecast by Company Data and Financial Analysts (SAP, Siebel, Peoplesoft, I2, JDE) ** Fiscal year is not calendar year - Comparison based on most recent quarter (e.g. SAP Q1 vs. Oracle Q3) Source: NYSE
  • 10.  SAP AG 2004 11 SAP 的市場領導地位 – 市場佔有率第一名 摩根史坦力報導 2001 年市佔率分析 ITWO 6.8% MANU 2.6% SEBL 19.5% ORCL 14.8% PSFT 15.3% SAP 41% ITWO 4.0% SAP 51%* SEBL 15.2% ORCL 13.3% PSFT 14.6% MANU 2.8% Morgan Stanley Databank, 2002; Publicly Available Financial Data 摩根史坦力報導 2002 年市佔率分析 SAP Share as of 2003 is 57% SAP Market Share in 2000, 38% Asia Pacific Market Share 69%
  • 11.  SAP AG 2004 13 最多客戶及市場驗證的領導者 - 非連續性生產 • SAP
  • 12.  SAP AG 2004 14 According to Gartner, 50 percent of today's software companies will vanish in two years… "Not only will the small and weak disappear but major players will merge or be acquired to cause even well- known and substantial brands to vanish.“ “SAP and Non-SAP” in ERP marketing -- Carl Claunch Gartner Analyst Gartner Symposium/IT Expo 2002 Analysis from Professional Analyst
  • 13.  SAP AG 2004 15 Partnerships Are Key for Innovation * SAP received the European Innovation Award from Wall Street Journal for its role in the METRO Group Future Store Initiative. CUSTOMER INITIATIVES  SAP User Groups  Strategic Development Projects with customers*  Advisory Councils per Industry GLOBAL PARTNER NETWORK  Accenture – Financial Services  Adobe – Interactive Forms  IBM – Retail  IDS Scheer - BPM  Microsoft - Interoperability  RIM – Mobile Solutions  Hardware partners - adaptive computing
  • 14.  SAP AG 2004 16 SAP Industry Solutions  Aerospace & Defense  Automotive  Banking  Chemicals  Consumer Products  Defense & Security  Engineering, Construction & Operations  Financial Service Provider  Healthcare  Higher Education & Research  High Tech  Industrial Machinery & Components  Insurance  Life Sciences  Logistics Service Providers  Media  Mill Products  Mining  Oil & Gas  Pharmaceuticals  Postal Services  Professional Services  Public Sector  Railway Services  Retail  Telecommunications  Utilities
  • 15.  SAP AG 2004 17 SAP Customers Within Global 500 n.b. the Public Sector is not covered by the Global 500. Source: Fortune Magazine, Global 500 2003; SAP Analysis 78% 81% 76% 63% 37% 48% 54% 100% 93% 100% 86% 100% 97% 69% 87% 87% 57% 86% CP Retail A&D Auto E&C HT Chem Mill Mining O&G Pharma Bank FSP Ins Media Serv.P Telco Util Consumer Discrete Process Financial Services Services SAP customer Global 500 comp
  • 16.  SAP AG 2004 18 SAP—全方位的企業解決方案 mySAP SCM 供應鏈管理 mySAP PLM 產品生命週期管理 mySAP SRM 供應商關係管理 mySAP CRM 客戶關係管理 mySAP ERP Financials Human Resources Enterprise Portal 企業資源規劃管理 Maintenance & Quality Inventory & Production Sales Order & Distribution Management Purchase Order Management SAP NetWeaver mySAP Business Suite SAP Netweaver 開放式資訊技術平台, 提供內建的完整的資訊整合能力。 從供應商到客戶端 ,SAP 提供完整的 企業解決方案、滿 足不同的作業與業 務需求。
  • 17.  SAP AG 2004 19 SAP NetWeaver mySAP ERP mySAP SCM mySAP PLM mySAP SRM mySAP CRM Enterprise Services Architecture Message-centric Designed for SAP NetWeaver Business user End-to-end processes Real-time business SAP R/3 Client/Server ABAP SD MM PP QM RM HR IS WF PS AM CO FI Client/server architecture Data-centric SAP Web Application Server Transactional user Enterprise processes Real-time data processing Expanding the Scope of SAP R/3
  • 18.  SAP AG 2004 20 Integration as Part of mySAP Business Suite  無接縫完全整合的系統  開放性整合架構  服務導向技術  可快速因應改變  高營運作業彈性 without SAP with SAP  應用系統各自獨立  需要額外寫程式個別連結  營業資料重置現象  維護系統是夢魘  高整體總持有成本
  • 19.  SAP AG 2004 21 專業分析師對 SAP的Solution評價 – 2003 Solution Market Position Source SAP R/3 ERP mySAP 財務 mySAP 人力支援 mySAP 產品生命週期 mySAP 供應商關係 mySAP 供應鏈 mySAP Exchanges mySAP 客戶關係 mySAP Mobile Business mySAP 入口網站 mySAP 企業智能 #1, Market Leader #1, Market Leader #1, Market Leader #1, Market Leader #1, Market Leader #1, Market Leader #1, Market Leader #1, Market Leader #1, Market Leader #2, Challenger #2, Fastest Growing Gartner IDC, Sal. Oppenheim Gartner Gartner Gartner Gartner Gartner Gartner IDC, Datamonitor Gartner IDC, META, Gartner
  • 20.  SAP AG 2004 22 執行長與財務長眼中的整體總持有成本 – SAP 最低的整體總持有成本 HW $ xxx Vendor SW 1 $ xxx Vendor SW 2 $ xxx Vendor SW 3 $ xxx Vendor SW 4 $ xxx Vendor Implt service 1 $ xxx Vendor Implt service 2 $ xxx Vendor Implt service 3 $ xxx Vendor Implt service 4 $ >4 x $ Of Interface Implement xxx Vendor SW MA $ ( 22% ) xxx Vendor Oper. Support $ HW $ SW $ SAP Implement $ SAP SW MA $ (17%)
  • 21.  SAP AG 2004 23 分析師對 SAP ERP 專案投資效益之分析 Benchmarking 報告顯示 SAP 主要的 ROI 投資效益 具體經濟效益 財務成本管理 人事管理支出 資訊管理支出 庫存管理支出 採購管理 支出 訂單管理支出 其他支出 策略目標效益 流程整合 資訊與決策 品質 對市場 與客戶 回應與彈性 降低成本 提昇產能 新應用 基礎建設
  • 22.  SAP AG 2004 24 Education and Science Shaping the Future SAP University Alliances  More than 60,000 students work with SAP software in business management classes in over 500 institutions globally. University Partnerships  Sharing our expertise with leading educational institutions, e.g. setting up the eLab at INSEAD in Fontainebleau, France. SAP also endows four chairs for entrepreneurship in Germany. Research  SAP Corporate Research and SAP Labs form a close global network to work together on joint projects at the forefront of innovative technologies.
  • 23.  SAP AG 2004 25 SAP 365 天, 24x7, ISO 認證 全年無休的全球技術支援服務體系 SAP全球在地 技術支援服務 國家及地區 區域支援服務 控管中心 研發團隊中心 APA region: Mon - Sun 1 am - 11 am CET American region : Mon - Sun 2 pm - 1 am CET European region: Mon - Sun 8 am - 6 pm CET • R/3 Support network based on R/3 Online Service System (OSS) • Support via remote connection • Partner integration 日本 新加坡 德國 美國
  • 24.  SAP AG 2004 26 mySAP.com One-Step- Business  €6.3 bill. revenue  25,000 employees  15,000 customers in 120 countries SAP Milestones Over 30 Years R/1  € 0.3 mill. revenue  9 employees R/2 Mainframe  €5.1 mill. revenue  60 employees  50 customers in 2 countries R/3 Client/Server  €424 mill. revenue  3,200 employees  2,800 customers in 35 countries mySAP Business Suite SAP NetWeaver Enterprise Services Architecture  €7.0 bill. revenue  30,166 employees  22,500 customers in 120+ countries 1999/2000 1972 1979 1992 2003/2004
  • 25.  SAP AG 2004 27 SAP Positioning in A&D Industry SAP Today Introduction Agenda MRO & M&E Project Experience Sharing Q&A
  • 26.  SAP AG 2004 28 SAP Position in A&D today...  ~215+ customers leveraging ~1200 installations  9 of the top 10 Defense firms worldwide run run SAP  7 of top 10 Global Airlines run SAP  14 of 19 Nato countries use SAP 20 of the top 25 Defense Firms Worldwide run SAP  11 Engine Manufacturers  44 Suppliers  30 Defense Manufacturers  17 Defense Contractors  53 Airline Operators 57 MRO Organizations
  • 27.  SAP AG 2004 29 US Defense News Top 100, June 2004 80% of the Top 25 Defense Firms Run SAP  64% of top 50 Firms run SAP (32)  60% of top 75 Firms run SAP (45)  53% of top 100 Firms run SAP (53) 2003 Rank Company Country 2003 Defense Revenue SAP Customer YoY Growth 1 Lockheed Martin Corp. U.S. 30,097.0 $ Yes 29.0% 2 Boeing Co. U.S. 27,360.0 $ No 24.2% 3 Northrop Grumman Corp. U.S. 18,700.0 $ Yes 52.3% 4 BAE SYSTEMS plc U.K. 17,159.0 $ Yes 14.1% 5 Raytheon Co. U.S. 16,896.0 $ Yes 10.5% 6 General Dynamics Corp. U.S. 12,782.0 $ Yes 30.4% 7 Thales France 8,476.0 $ Yes 10.8% 8 European Aeronautic, Defence & Space Co. NV1 Netherlands 8,036.5 $ Yes 27.8% 9 Finmeccanica SpA Italy 5,895.5 $ Yes 51.4% 10 United Techologies Corp. U.S. 5,300.0 $ Yes 47.2% 11 L-3 Communications Corp. U.S. 4,369.2 $ Yes 22.0% 12 Honeywell Inc. U.S. 4,200.0 $ Yes 10.5% 13 Computer Sciences Corp. (3) U.S. 3,818.0 $ Yes 100.4% 14 Science Applications International Corp. (2) U.S. 3,735.0 $ Yes 22.7% 15 General Electric Co. (5) U.S. 3,100.0 $ No 10.7% 16 Halliburton Co. (11) U.S. 2,700.0 $ Yes 458.2% 17 Mitsubishi Heavy Industries Ltd. (3,4) Japan 2,667.4 $ Yes -8.1% 18 Rolls-Royce plc (6) U.K. 2,489.9 $ Yes 12.8% 19 Alliant Techsystems (3) U.S. 2,102.0 $ No 15.5% 20 DCN France 2,084.5 $ No -8.8% 21 United Defense Industries Inc. U.S. 2,052.6 $ No 19.0% 22 Rheinmetall DeTec AG Germany 2,014.1 $ Yes 14.6% 23 Dassault Aviation SA France 2,009.1 $ Yes 58.3% 24 Snecma France 1,845.9 $ Yes 42.5% 25 ITT Industries U.S. 1,790.9 $ Yes 18.3%
  • 28.  SAP AG 2004 30 Compounded Annual Growth Rate of A&D installations has been 41% from 1997 thru 2003 SAP A&D Customer Base Growth 1997 - 2003 Steadily Growing Number of A&D Installations  Customer base expanding in a declining applications market  New customer growth consistent and sustained  Strong A&D customer base drives development strategy 61 211 166 281 1176 217 89 1997 1998 1999 2000 2001 2002 2003 Total 41% CAGR 151
  • 29.  SAP AG 2004 31 A&D Customer Base (as of June 2004) Aermacchi (IT) Bath Iron Works - General Dynamics (US) German Wings (DE) Luxair (LU) Shannon Aerospace (IE) Aeroflot (RU) Bombardier Aerospace(CND) Goodrich Aerostructures(US) Malev Hngarian Airlines (HU) Sikorsky Aircraft (US) Aerospace Corporation (US) British Airways Engineering (UK) Goodrich Aerostructures(US) Martin Baker (UK) Singapore Airlines (SG) Aerospace Industrial Development Co (TW) British Mediterranean Airways(UK) Goodrich Hella Aerospace (DE) Mauser-Werke Oberndorf Waffensysteme (DE) Singapore Airlines Engineering (SG) Agusta (IT) BWIA (TT) Gruppe Rüstung (CH) MBDA Missile Systems (EU) Singapore Technologies Aerospace (SG) Agusta-Westland Helicopters (UK/IT) BWXT Y-12 (US) Hong Kong Aero-Engine Services (HK) Merpati Airlines (ID) SN Brussels Airlines (BE) Air Alps Aviation (AT) Cargolux (LU) Hapag Lloyd (DE) MTU (DE) Snecma (FR) Air Braking Systems Corp. (US) Caribbean Star Airlines (AG) Hamilton Sundstrand National Steel & Shipbuilding (US) Snecma - Messier Bugatti (FR) Air Europa (ES) Cebu Pacific Air (PH) Claverham Group NHI NATO Helicopter Industries Snecma - Hurel Hispano (Aircelle) (FR) Air Europe (IT) China Eastern Airlines (CN) Ratier-Figeac Northrop Grumman Snecma - Hispano-Suiza (FR) Air France (FR) China Northern (CN) Nord-Micro Northrop Grumman Canada (CA) Snecma -Turbomeca (FR) Air France Industries (FR) China National South AeroEngine (CN) HDW Shipbuilding (DE) Northrop Grumman Integrated Systems (US) Snecma - Microturbo (UK) Air Nostrum (ES) Claverham Group FHL (UK) Hella Aerospace (DE) Northrop Grumman Newport News (US) SKF Sarma (FR) Air Transat (CA) Consorcio Aviaxsa, S.A. de C.V Hellenic Aerospace (GR) Northrop Grumman–Electronic Systems (US/DE) SKF Sarma (FR) Air Zimbabwe (ZW) Dassault Aviation (FR) Honeywell (US) Northrop Grumman–Navigation Systems (US/DE) SKF Sarma - Ampep (UK) Airbus (EU) Dassault Aviation (FR) Hughes Aircraft (US) Northrop Grumman– Space Systems (US) SONACA (BE) Airbus Aircabin (DE) Dassult Falcon Services (FR) Iberia (ES) LITEF / TELDIX (DE) South African Airways (ZA) Airmotive (IE) Daher Lhotellier Montrichard (FR) Int. Engine Component Overhaul (SG) Oerlikon Contraves (CH) SR Technics (CH) Airspares (EU) David Sarnoff (US) ITT Night Vision (US) Panavia (EU) ST Aerospace (SG) Alcatel Space (FR) Delta Air Lines (US) Japan Airlines (JP) Pfalz Flugzeugwerke (DE) Steyr Daimler Puch (AT) Alenia Aeronautica(IT) Denel Aviation (ZA) Japan Aviation Electronics (JP) Pilatus (CH) Swiss Int. Air Lines (CH) Alenia Spazio (IT) Diehl VA Systeme Stiftung & Co. KG Jet Airways (IN) Pratt & Whitney America (US) SwissAir (CH) AMS (UK/IT) Bodensee Geräte Technik (DE) Jet Aviation (CH) Pratt & Whitney Canada (CA) TAP (PO) Alitalia (IT) Diehl Avionik Systeme Kaman Aerospace International (AU) Pratt Whitney Eagle Services (US) Tarom (RO) All Nippon Airways (JP) Dunlop Aerospace (UK) Kentron (ZA) PT. Pelita Air Service (ID) Telair International Electronic Systems (DE) Allianza Summa (CO) EADS (EU) KLM (NL) Ratier-Figeac (FR) Texas Aero Engine Shop TAESL (US) Alvis Vehicles (UK) EADS Aeronautics - ATR (FR) KID Systeme (DE) Raytheon (US) Textron Systems (US) AM General (US) EADS Aeronautics - Eurocopter (FR/DE) KLM Engine Services (NL) Raytheon Aircraft Corp. (US) Thales AMECO (CN) EADS Aeronautics - Sogerma (FR) Korean Aerospace Industries (South Korea) Raytheon Integrated Defense Systems (US) Thales Electron Devices (DE/FR) American Airlines (US) EADS Space - Astrium Korporaziya Takticheskie Raytheon Missile Systems (US) Thales Avionics (FR) Air New Zealand Eng Services (NZ) EADS Space- Space Transportation Kraus Maffei Wegmann (DE) Raytheon Space & Airborne Systems (US) The Aerospace Corporation (US) Tasman Aviation Enterprises TAE (AU) EADS Defence and Security Systems (EU) L3 Communications (US) Raytheon Technical Services Company (US) Thomas Cook (DE) Asiana (KO) EADS Elbe Flugzeugwerke Latecoere (FR) Rheinmetall(DE) TNT Airways (BE) Atlas Air (US) Eclipse Aviation (US) LanChile (CL) Rhode & Schwarz (DE) TRW (US) Atlas Elektronik (DE) EG&G (US) Lhotellier Montrachard (FR) Rockwell Collins (US) TRW/BDM (US) ATR (F/I) Embraer (BR) Lockheed Martin (US) Rolls-Royce (UK/US/DE) United Technologies Research Center (US) Austrian Airlines Group (AT) Embraer - China (CN) Lockheed Martin – Space Systems (US) Rolls-Royce - North America (US) Varig & VEM(BR) Avianca (CO) Eurocopter (DE/FR) Lockheed Martin Air Mobility Support (US) Rolls-Royce plc (UK) Volare Airlines (IT) Azzurra Air (IT) Eurowings (DE) Lockheed Martin–Missiles & Fire Control (US) Rolls-Royce - Germany (DE) Volvo Aero (S) BAE Systems (UK) Fiat Avio (IT) LOT Polish Airlines (PL) Ryanair (IE) Volvo Aero Norge (N) BAE Systems Regional A/c (UK) Finnair (FI) LTU (DE) Sabena Technics (BE) Zhuzhou South Aeroengine (CN) BAE Systems Royal Ordnance Defence (UK) Flight Safety International (US) Lufhthansa CityLine (DE) SAIC (US) BAE Systems Customer Sol. & Support Garuda Indonesia (ID) Lufthansa (DE) Samsung Aerospace Industries Ltd. (KO) BAE Systems - Defence Systems (UK) GE Engine Maintenance (UK) Lufthansa Technik (DE) SAS (DK, NO, SE)
  • 30.  SAP AG 2004 32 Great Brands… Great Relationships
  • 31.  SAP AG 2004 33 SAP Value Proposition for Aerospace & Defense Strategic Benefits  Platform for continuous operational excellence  Enable new product introductions and improve “Time to Value”  Reduce inventory & improve visibility  Integrate strategic acquisitions with current IT infrastructure  Synergy with DoD Four Reasons Why SAP Is The Choice For A&D Enabling Business Transformation Enable Growth  Standardized business processes and Data integrity  Better decisions based on real time accurate information  Expand & build overseas presence  Develop MRO business Total Cost Of Ownership  Business Process Optimization  Leverage existing IT investments via SAP NetWeaver architecture  Reduce legacy systems and interfaces, solution scalability  Plan for future requirements  Best of suite (COTS) Mitigate Risk  Financial Strength of SAP  Industry Specific Solution  Growing SAP platform in DOD  Strategic partnership  Executive commitment  Regulatory compliance
  • 32.  SAP AG 2004 34 SAP believes that we will only be successful if our customers are successful. How best to judge their results then by the way financial analyst and their shareholders view them. SAP Customers grew 8X higher Revenue then Non-SAP accounts for 2003. SAP Customers over the last 3 years have improved their profitability by over 30.1%, 9 times faster than the competition. SAP impacts the A&D Manufacturing community KPI SAP Customers Performance Non-SAP Companies Performance Key Performance Difference Relative To Companies Not Using SAP Revenue Growth 10.4% 1.1% Growing revenue 9 times faster Fixed Asset Utilization $0.22 $0.27 Using 17% less fixed assets to generate $1 of revenue Selling, General & Administrative Expenses (SG&A) 10.6% 10.8% Operating with 2% lower SG&A costs Source: Stratascope® Inc. A&D Manufacturing Companies Benchmarking study conducted June 04 2003 Performance Highlights Key Average KPI Trends Over Last Three Years (2000 – 2003) KPI SAP Customers Performance Non-SAP Companies Performance Three Year Trend Relative To Companies Not Using SAP Profitability Trend 30.1% Increase 3.8% Decrease Dramatically increasing profits when others are losing ground Cost Of Goods Sold (COGS) Trend 0.8% Increase 13.4% Increase 94% better managing negative COGS trends
  • 33.  SAP AG 2004 35 SAP believes that we will only be successful if our customers are successful. How best to judge their results then by the way financial analyst and their shareholders view them. SAP Customers had managed inventory 56% better then Non-SAP accounts for 2003. SAP Customers over the last 3 years have managed COGS better by over 107% faster than the competition. SAP impacts the Airline community Source: Stratascope® Inc. A&D Manufacturing Companies Benchmarking study conducted June 04 KPI SAP Customers Performance Non-SAP Companies Performance Key Performance Difference Relative To Companies Not Using SAP Capital Utilization $1.12 $1.22 Using 8% less capital to generate $1 of revenue Selling, General & Administrative Expenses (SG&A) 13.4% 20.1% Operating with 33% lower SG&A costs Days Sales Outstanding –DSO (collections) 25 Days 30 Days Collecting receivables 16% faster Days In Inventory On Hand (DII) 11 days 26 days 56% better inventory management 2003 Performance Highlights Key Average KPI Trends Over Last Three Years (2000 – 2003) KPI SAP Customers Performance Non-SAP Companies Performance Three Year Trend Relative To Companies Not Using SAP Fixed Asset Utilization Trend 3.3% Improvement -8.9% Degradation Improving while the competition is losing ground! Cost Of Goods Sold (COGS) Trend 0.4% Reduction 5.4% Increase 107% better managing COGS pressures Selling, General & Administrative Expenses (SG&A) Trend 9.1% Increase 13.6% Increase 33% better in managing SG&A costs during tough market conditions Days Sales Outstanding (collections) 12.5% Improvement -6.5% Degradation 3 times better at managing collections trends
  • 34.  SAP AG 2004 36 mySAP Business Suite “Goodrich recently implemented an initiative called Enterprise Excellence to achieve lean manufacturing through eliminating waste. The company turned to mySAP™ Business Suite – a key part of the SAP for Aerospace & Defense portfolio of software and services – to help it quickly adapt its business systems to support not only the initiative, but an increasing emphasis on e-business. Using the new software, Goodrich can also now react flexibly to the ever-changing requirements and pressures that characterize the aerospace industry mySAP PLM (MRO) “Our IT functions at Pratt & Whitney serves as an enabling process across the company. One solid example is in our aftermarket business. We’re using an SAP solution to optimize the entire business process at four of our largest engine overhaul shops.” mySAP PLM (Program Mgt) “With mySAP PLM Program and Project Management, we can effortlessly monitor the progress of overlapping, complex projects throughout the entire product life cycle. Shortened project duration and the resulting cost savings have made the implementation of mySAP PLM Program and Project Management an extremely worthwhile investment.“ SAP Delivers Value SAP Overall… “The most important thing we have done within our business is the implementation of SAP.” Aircraft Economics, July 2002
  • 35.  SAP AG 2004 37 SAP Investment Impact on the A&D Industry R&D Investment € Millions “Importantly, the stronger margin does not appear to becoming at the expense of future growth – R&D headcount is up Q/Q and Y/Y and S&M headcount is down marginally quarter-on-quarter and up year-on-year – both indicating that capacity and product investment are not being curtailed.” 572 705 857 910 951 866 363 0 100 200 300 400 500 600 700 800 900 1000 1997 1998 1999 2000 2001 2002 2003
  • 36.  SAP AG 2004 38 ECC 6.0 SCM x.x Final Definition TBD but including… Earned Value Workbench Configuration Control with Interchangeability Cross Contract Planning enhancements SPEC2000 XML Subcontracting enhancements … … … ECC DIMP 5.0 SCM 4.1 Maintenance Program Definition Electronic Logbook enhancements Warranty integration with MRO processes Extended Interchangeability integration (1 way) DI 4.6C2  Work Packaging and Sequencing  Configuration Control for MRO  Rotable Management  SP2000 Ch1 Initial Provisioning  Spare Parts Portal  Catalogue Interface (IPC) A&D specific Research & Development has evolved the industries leading business application suite… IS A&D 1.0  Resource- Related Billing IS A&D 2.0  Grouping, Pegging & Distribution (GPD)  SPEC2000  Route Profitability IS A&D 3.0  Manufacturer Part Number / Interchangeabi lity  Subcontracted Repair  SPEC 2000 (CH 2-4 enh.)  Serial Number Tracking  Serial number effectivity DIMP 4.71 SCM 4.0 Maintenance and Service Planning Line Maintenance Electronic Logbook GPD (cross plant) Predictive Maintenance CRM@Airlines ITAR support via GTS 2001 1997 1998 1999 2003 Manufacturing MRO/M&E Airline Management 2004 2005 mySAP ERP 2004 mySAP ERP 2005 Current Release Note: This is A&D specific functionality integrated with the mySAP ERP backbone. Only key developments are listed. Date: 30 April 2004 <planned>
  • 37.  SAP AG 2004 39 SAP Positioning in A&D Industry SAP Today Introduction Agenda MRO & M&E Project Experience Sharing Q&A
  • 38.  SAP AG 2004 40 MRO/M&E Customers AMECO (CN) ANNZES (NZ) ANA (J) Airspares (EU) Avianca Augusta (I) Bombardier (CDN) British Airways (UK) GE Engine Maintenance (UK) Int. Engine Component Overhaul (SG) Japan Airlines (J) Jet Aviation (CH) KLM Engine Services (NL) Lufthansa Technik (DE) Lufthansa Airmotive (IRL) Pratt & Whitney America (US) Rolls Royce (UK) Sabca (B) Sabena (B) Shannon Aerospace (IRL) Singapore Airlines (SG) Singapore Technologies Aerospace (SG) Tarom Swissair (CH) Volvo Aero (S)
  • 39.  SAP AG 2004 41 SR-Technics – (I) Company  Business Areas: Line, Component, Base and Engine Maintenance  Engine shop visits: 299  Component shop visits: 78000  Number of aircraft checks 873 Implementation Scope  Status: Productive  SAP Applications: SD, MM, PM/SM, PS, FI, CO, ECM  Release Level: 4.5B, with A&D solution 3.0B  Business Units: all business areas
  • 40.  SAP AG 2004 42 SR-Technics - (II) Implementation Strategy  Big bang go-live 10/2001  Implementation partners were PWC, Atraxis (today EDS), and SAP support Special topics/issues  Support issue relating to migration of A&D 4.6c2 functionality onto the 4.5B environment of the project  Non-standard solution for maintenance planning  Uses SPEC2000, MPN Interchangeability  Project duration 30 months
  • 41.  SAP AG 2004 43 Rolls-Royce Aero Size  Employees 2,000  Business Areas: Aircraft Engine Manufacture and Repair Implementation Scope  Status: Productive  SAP Applications FI/CO, AM, SD, PP, MM, PM, PS, QM and BW  Release Level: 4.6C2, with A&D solution  Business Units: Aircraft Engine Maintenance Project Organization  Implementation and outsourcing Partner is EDS, UK Special topics/issues  Chairman of SAP A&D Manufacturer User Group
  • 42.  SAP AG 2004 44 Singapore Technologies (MRO) Company  > 200 aircrafts (Singapore Air Forces)  5,000 employees Implementation Scope  Status: Implementation  SAP Applications: HR, FI/CO, MM , PS, PM, SM, WM, …  Release Level: 4.6C2 (A&D)  Business Units: Aircraft Maintenance, Line Maintenance, Engine Maintenance, Component Maintenance, Configuration Control, SPEC2000 Implementation Strategy  Go Live 03/1999 Big Bang  Upgrade to 4.6C2  Implementation partners are KPMG
  • 43.  SAP AG 2004 45 What can SAP IS-A&D do for you? Line Maintenance Heavy Maintenance Shop Maintenance Maintenance Engineering
  • 44.  SAP AG 2004 46 Line Maintenance Features Maintenance Control (MEL, DMI prioritization, and so) Line Station Planning (Labor, Parts, and Tools planning) Line Maintenance Execution Interfacing with ACARS/ACMS
  • 45.  SAP AG 2004 47 Heavy Maintenance Features Heavy Maintenance Visit Planning Production Planning & Control Heavy Maintenance Execution Fleet Management (APO and BI)
  • 46.  SAP AG 2004 48 t Enhancements for Multi Counter Plans Representation of ‘phased’ checks using multi counter plans  Each check of maintenance program cycle is one maintenance plan item  Assignment of specific cycle set to maintenance plan item Enhanced scheduling program  Generation of multiple objects within a given call horizon  ‚Due date‘ update for already generated objects Change documents for maintenance plans/items (valid for all plan types) Maintenance schedule Inter 1 Check 1000 Hrs. 100 Cycl. 2500 Hrs. 100 Cycl. 2000 Hrs. 150 Cycl. 1000 Hrs. 100 Cycl. Inter 2 Check Inter 3 Check Inter 1 Check Complete cycle
  • 47.  SAP AG 2004 49 Shop Maintenance Features Shop Maintenance Control Line Station Resources Planning Shop Maintenance Execution Rotables Management
  • 48.  SAP AG 2004 50 Maintenance Engineering Features Maintenance Program Management Configuration & Records Management Engineering Support Reliability Analysis

Editor's Notes

  1. SAP ERP居市場領導地位, 但我們仍持續努力擴大市場佔有率 I2下市 JDE不存在 Or與Per司法訴訟 德國民族性, 反托拉斯聯盟, 20年策略聯盟, 10年不會合併
  2. 從最新的數據可以得到印證 2004六月的市佔率是55%, 超過其他友商的加總.
  3. This slide is meant to position the actual presentation and asks the question “so why should I even be talking to SAP?”
  4. SAP ERP第一品牌並不是沒有道理 實際上, 已經成功implement到25個產業裡. 全球各地不同的領域都可以看到SAP系統的身影
  5. 就產品面來講, 簡單看有兩個Package 一開始先做公司內部資源整合, 注重企業資源規劃管理, 而當企業成長到一定規模以及面對外部競爭壓力, 就發生跟別的企業體互動, SAP都有solution
  6. A company needs integrated processes. To benefit most from excellent business processes, companies need to have a flexible platform upon which these processes are built. Many companies try to do this with a myriad of different systems linked together. An integrated system has many different advantages. Take for example a the case where orders have been so good, if an order for more than a certain sum arrives an to date credit check needs to made on the customer as well as availability check. Imagine trying to do this without an integrated system, there will be a number of individual applications with links, possible data replication in the different systems, how can you be sure which is the correct inventory number? Also with a number of disparate systems, what would happen if you upgrade a particular part, would the links still operate? 業務接到一個營養的訂單量->檢查是否有庫存->或許要再採購零件->而且加入排程製造->後續出貨與發票->財務發生帳務往來紀錄->營運績效同步表現在報表 單一平台 在開放環境是最完整的系統, 由於所有系統都是行開發, 才能做到無接縫完全整合 市場上也會聽到有廠商號稱ERP系統, 都是單一系統, 若要將所有串聯起來, 必須額外寫程式處理, 而且當單一系統要upgrade時, 不見得真的能更新的成 要維護這樣一套系統, 要投入的時間, 人力成本難以想像, 簡直像是個夢魘
  7. 不只是完整系統第一品牌, 對各個模組分別評比, 也都是世界No1 第二名:因為2000以後才發展
  8. 友商的cost還可能會有整合未知的部分
  9. 具體經濟效益其他廠商一定會提, SAP也不例外 但唯一特別的是, SAP的比其他友商多出策略目標的價值 根據Benchmarking對導入SAP ERP一般投資效益分析可看出, SAP ERP對企業流程整合, 資訊與決策品質的提升更有幫助
  10. 選擇一個好的ERP Solution, 除了衡量TCO與ROI之外. 還要注意服務品質 當系統要上線時, 全球各服務據點, 都會知道這個訊息, 隨時Standby提供服務, 當亞洲SAP下班時間, 歐洲SAP上班, 當歐洲下班, 美洲SAP接手, 提供365, 全天候技術支援 凡接到客戶支援request, 必會在兩小時內得到回覆.
  11. 30 years SAP Several successfull (re)inventions R/1 Real-Time/Standardsoftware R/2 Mainframe / Businesslogic, Integrated Processies /Globalisation R/3 3 tier/client server architecture/ verticalization(industry)/corporate templates mySAP.com (Portale/Exchanges/WebServices) & Collaboration across all boundaries Never reported losses – always growing And since 1984 every year with more power at CeBIT SAPs success story is made out of Innovations Innovative Products Innovative Technology Innovative Relationship with Customers (from Vendor to strategic Partner) SAP offers – it‘s Customers Choice Holistic solutions out of one hand or Best-of-Breed for partial areas (SCM, CRM,...)- or supporting Technology (Portals, Exchanges, WebApps Servers)
  12. Intent/purpose of the slide: Show that SAP has been getting consistent customer growth over the years Owner: IBU Lead Intended audience: Internal & External Guidelines to complete slide: Identify the total # of customer by year for the last 3-5 years; approximations are fine Calculate CAGR % (Compounded annual growth rate)
  13. Intent/purpose of the slide: Another slide to show SAP leadership Owner: Global Marketing Intended audience: Internal & External Guidelines to complete slide: Identify the key customers (4-6) for your industry that are very well known Obtain these collateral information from Global Marketing
  14. Examples of how SC Planning created value for customers Read the slide
  15. Owner: Show how SAP customers have benefited by using SAP solution Owner: ISG?VE Intended audience: Internal & External Guidelines to complete slide: Select key companies within your industry Categorize them into SAP and non-SAP customers Compare the profitability of the two categories over time If you find there is no significant difference between the two, try changing the mix of the companies in the two categories
  16. Owner: Show how SAP customers have benefited by using SAP solution Owner: ISG?VE Intended audience: Internal & External Guidelines to complete slide: Select key companies within your industry Categorize them into SAP and non-SAP customers Compare the profitability of the two categories over time If you find there is no significant difference between the two, try changing the mix of the companies in the two categories
  17. Owner: Show how SAP customers have benefited by using SAP solution Owner: Global Marketing Intended audience: Internal & External Guidelines to complete slide: Identify the key customers for your industry. Try to include customers across the key solutions Pull out the quotes from the ‘Customer Reference Slides’ available from Global Marketing
  18. Owner: Demonstrate R&D investment impact on their industry Owner: ISG Lead/IBU Lead Intended audience: Internal & External Guidelines to complete slide: Key the R&D investment at the SAP level on the left hand side Show the latest direction of SAP solution for your industry