Copywriting for umkm

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This document discusses copywriting for small and medium enterprises (UMKM). It covers the basics of copywriting including knowing your product, competitor, market, position, audience and medium. It provides guidelines for effective copywriting such as focusing the message, being insightful, and thorough editing. Specific formats covered include writing for the internet like websites, blogs, Facebook and Twitter as well as writing brochures, leaflets and flyers. It requests feedback on additional materials needed to support UMKM.

Business

COPYWRITING FOR UMKM
Seni Menulis naskah promosi di
sosmed, di grup, di milis, di web,
menulis brosur, leaflet, dll.

DASAR-DASAR
COPYWRITING
• KNOW YOUR PRODUCT
• KNOW YOUR COMPETITOR
• KNOW YOUR MARKET
• DECIDE YOUR POSITION
• CREATE YOUR MESSAGE
• KNOW YOUR AUDIENCE
• KNOW YOUR MEDIUM

COPYWRITING
RULE
• FOCUS
• BE INSIGHTFUL
• EDIT, EDIT,EDIT

MENULIS
DI INTERNET
• OFFICIAL WEB
• BLOG
• FB
• TWITTER

MATERI
APA LAGI YA?
• Memang UMKM butuhnya materi apa lagi?
• Silahkan reply ke nunusijilbab@yahoo.com

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