The document discusses the importance of considering context when designing digital products. It notes that emerging technologies allow products to increasingly automate adaptations to context, providing a better user experience with less work. Different types of context are examined, including screen, proximity, environmental, and behavioral context. The document provides guidance on designing for context, including thinking big but starting small, defining the core experience before enhancing it, and testing early and iteratively. Key principles for working with context are to never remove features, always allow overrides, and avoid collecting personal data in a creepy or invasive way. The future of the Internet of Things will involve billions of smart devices, increasing the need for digital products to adapt to context.