This document discusses various content marketing strategies that companies can employ, including blogging, video marketing, and social media strategies. It emphasizes that content marketing focuses on creating valuable content to attract customers rather than direct advertising. Specific tactics mentioned include search engine optimization for blogging, creating instructional or review videos, and engaging customers through brand communities on social media. The document also notes that content marketing requires patience but can help change consumer perceptions and promote long-term brand growth.
Social Media Marketing Mastery_ How to Monetize Your Online Presence_.docxKayalvizhiManibharat
"Social Media Marketing Mastery: How to Monetize Your Online Presence" is a comprehensive guide that teaches you how to effectively use social media to build a profitable online business. This book covers everything from creating a strong social media presence, developing a content strategy, and engaging with your audience to implementing effective advertising campaigns, building partnerships, and maximizing your revenue streams. With step-by-step instructions, real-life examples, and expert advice, you'll learn how to optimize your social media accounts for engagement, build a loyal following, and generate sustainable income streams. "Social Media Marketing Mastery" also provides tips on how to overcome common challenges and avoid common mistakes made by beginner social media marketers. Whether you're a seasoned social media marketer or just starting out, "Social Media Marketing Mastery: How to Monetize Your Online Presence" is an essential resource for anyone looking to build a profitable online business through social media marketing.
Discover Social Media Marketing Best Practices Lamiaa Ahmed
There are lots of processes to put your plan, reach the specific audience and achieve your marketing objective, so in this article, I present the social media marketing best practice in 2020 to help you achieve your goals.
Social Media Marketing Mastery_ How to Monetize Your Online Presence_.docxKayalvizhiManibharat
"Social Media Marketing Mastery: How to Monetize Your Online Presence" is a comprehensive guide that teaches you how to effectively use social media to build a profitable online business. This book covers everything from creating a strong social media presence, developing a content strategy, and engaging with your audience to implementing effective advertising campaigns, building partnerships, and maximizing your revenue streams. With step-by-step instructions, real-life examples, and expert advice, you'll learn how to optimize your social media accounts for engagement, build a loyal following, and generate sustainable income streams. "Social Media Marketing Mastery" also provides tips on how to overcome common challenges and avoid common mistakes made by beginner social media marketers. Whether you're a seasoned social media marketer or just starting out, "Social Media Marketing Mastery: How to Monetize Your Online Presence" is an essential resource for anyone looking to build a profitable online business through social media marketing.
Discover Social Media Marketing Best Practices Lamiaa Ahmed
There are lots of processes to put your plan, reach the specific audience and achieve your marketing objective, so in this article, I present the social media marketing best practice in 2020 to help you achieve your goals.
Exploring the Impact of Social Media Trends on Society.pdfolivalibereo
The movements and patterns in user behavior, platform features, and content preferences that are observed across a variety of social media platforms are referred to as social media trends. In order for businesses to effectively engage their audience and optimize their return on investment (ROI) via social media, it is essential for them to stay current with these trends.
Author and download: Spredfast
https://www.spredfast.com/social-media-strategies/social-business-textbook
Please download from link above. Doc here for repository purposes.
While social media practitioners must continue to expect and adapt to change, it is important to take note of the lessons we have already learned and to bring the new members of growing social teams up to speed.
Download this whitepaper to see the effectiveness of social media for many organizations and to see how you can use it to your advantage to turn your organization into an industry leader.
Inside:
How to Create Concerted Listening Efforts Focused on People, Content and Relevant Activity
How to Orchestrate Your Social Media Campaigns
How to Create and Curate Great Social Content
How to Effectively Combine Paid Ads, Owned Media and Earned Audience
How to Create Compelling and Engaging Social Experiences
Traditional marketing channels are becoming less effective in capturing and engaging the attention of today’s perpetually connected consumers.
The challenge of today’s brands is to adapt their marketing strategies in an effort to build brand advantage in the face of consumers’ rapidly changing media consumption landscape.
In addition, today’s millennial generation does not trust traditional advertisements, only 6% of millennials consider on-line advertising to be credible.
Branded content will allow brands to meet this challenge, building a trusted, remarkable, unmistakable, and essential brand in the eye of the consumer.
Social media marketing (SMM) has become an essential part of any modern marketing strategy. With billions of active users on various social media platforms, businesses can reach their target audience more effectively and efficiently than ever before. In this article, we'll explore what social media marketing is, why it's important, and some key strategies for success.
This article will introduce you to the basic concepts of content marketing - content marketing is the process of doing the necessary customer research and gathering customer intelligence, developing relevant content based on that research and intelligence, developing a marketing strategy and then deploying/implementing the plan to take full advantage of the content.
Brands today have an unprecedented opportunity to engage with consumers in more and more meaningful ways. The media landscape has been transformed. The industry has fragmented, digital channels and platforms have proliferated, and social networks have created an expectation among consumers that brands will engage them directly. In such a climate, business and marketing leaders have rushed headlong into publishing—they’d be foolish to stay on the sidelines—but few brands have been successful. One of the major reasons brands fail at publishing is they lack the strategic vision, talent, process, and technical infrastructure required to support the ongoing creation of effective content.
This report gives an overview of developments forcing brands to become publishers, outlines the signs of brand publishing success, and presents the key investments in capabilities needed to get there.
Social Media Marketing Role in Lead Generation is This Done .pdfFirstDigiAdd3
Social media marketing is just one part of a comprehensive lead-generation strategy. It should be integrated with other marketing channels and efforts to achieve the best results. As the social media landscape evolves, businesses should stay updated with the latest trends and best practices to maximize their lead-generation efforts.
Marketing Interview Questions and Answers for FreshersHireQuotient
By utilizing these questions, recruiters can identify promising candidates who can contribute to the success of their marketing teams. Let's dive into these questions and answers to discover the next generation of marketing professionals.
Below are the list of 10 questions that will help you find your ideal candidate for an entry-level marketing position.
Question 1
Can you explain your understanding of marketing and its importance in business?
Question 2
How would you approach conducting market research for a new product or service?
Question 3
How would you create an effective marketing campaign on a limited budget?
Question 4
How would you approach building brand awareness for a new product or company?
Question 5
How do you approach measuring the success of a marketing campaign?
Question 6
How would you leverage social media in a marketing strategy?
Question 7
How would you handle a negative customer review or complaint on social media?
Question 8
How do you stay updated with the latest marketing trends and technologies?
Question 9
Can you provide an example of a successful marketing campaign that you admire? What made it successful?
Question 10
How do you handle tight deadlines and prioritize tasks in a marketing role?
For the full article, visit https://www.hirequotient.com/blog/marketing-interview-questions-and-answers-for-freshers
Social Media Marketing Tactics for Brand Engagement.pdfDigital Preeyam
Uncover the potential of your brand with Digital Preeyam – shaping success in the digital era.
We are the engine that powers your digital transformation! We are a leading digital marketing agency, dedicated to unlocking your brand’s full potential online. We combine innovative technology with strategic accuracy to create custom solutions that connect with your audience. Our experts use data-driven analytics to create impactful campaigns that drive engagement, conversions, and business growth. Collaborate with us to take your brand to the next level in the digital world. Welcome to the new era of marketing excellence, where every click leads to the next digital success story!
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Exploring the Impact of Social Media Trends on Society.pdfolivalibereo
The movements and patterns in user behavior, platform features, and content preferences that are observed across a variety of social media platforms are referred to as social media trends. In order for businesses to effectively engage their audience and optimize their return on investment (ROI) via social media, it is essential for them to stay current with these trends.
Author and download: Spredfast
https://www.spredfast.com/social-media-strategies/social-business-textbook
Please download from link above. Doc here for repository purposes.
While social media practitioners must continue to expect and adapt to change, it is important to take note of the lessons we have already learned and to bring the new members of growing social teams up to speed.
Download this whitepaper to see the effectiveness of social media for many organizations and to see how you can use it to your advantage to turn your organization into an industry leader.
Inside:
How to Create Concerted Listening Efforts Focused on People, Content and Relevant Activity
How to Orchestrate Your Social Media Campaigns
How to Create and Curate Great Social Content
How to Effectively Combine Paid Ads, Owned Media and Earned Audience
How to Create Compelling and Engaging Social Experiences
Traditional marketing channels are becoming less effective in capturing and engaging the attention of today’s perpetually connected consumers.
The challenge of today’s brands is to adapt their marketing strategies in an effort to build brand advantage in the face of consumers’ rapidly changing media consumption landscape.
In addition, today’s millennial generation does not trust traditional advertisements, only 6% of millennials consider on-line advertising to be credible.
Branded content will allow brands to meet this challenge, building a trusted, remarkable, unmistakable, and essential brand in the eye of the consumer.
Social media marketing (SMM) has become an essential part of any modern marketing strategy. With billions of active users on various social media platforms, businesses can reach their target audience more effectively and efficiently than ever before. In this article, we'll explore what social media marketing is, why it's important, and some key strategies for success.
This article will introduce you to the basic concepts of content marketing - content marketing is the process of doing the necessary customer research and gathering customer intelligence, developing relevant content based on that research and intelligence, developing a marketing strategy and then deploying/implementing the plan to take full advantage of the content.
Brands today have an unprecedented opportunity to engage with consumers in more and more meaningful ways. The media landscape has been transformed. The industry has fragmented, digital channels and platforms have proliferated, and social networks have created an expectation among consumers that brands will engage them directly. In such a climate, business and marketing leaders have rushed headlong into publishing—they’d be foolish to stay on the sidelines—but few brands have been successful. One of the major reasons brands fail at publishing is they lack the strategic vision, talent, process, and technical infrastructure required to support the ongoing creation of effective content.
This report gives an overview of developments forcing brands to become publishers, outlines the signs of brand publishing success, and presents the key investments in capabilities needed to get there.
Social Media Marketing Role in Lead Generation is This Done .pdfFirstDigiAdd3
Social media marketing is just one part of a comprehensive lead-generation strategy. It should be integrated with other marketing channels and efforts to achieve the best results. As the social media landscape evolves, businesses should stay updated with the latest trends and best practices to maximize their lead-generation efforts.
Marketing Interview Questions and Answers for FreshersHireQuotient
By utilizing these questions, recruiters can identify promising candidates who can contribute to the success of their marketing teams. Let's dive into these questions and answers to discover the next generation of marketing professionals.
Below are the list of 10 questions that will help you find your ideal candidate for an entry-level marketing position.
Question 1
Can you explain your understanding of marketing and its importance in business?
Question 2
How would you approach conducting market research for a new product or service?
Question 3
How would you create an effective marketing campaign on a limited budget?
Question 4
How would you approach building brand awareness for a new product or company?
Question 5
How do you approach measuring the success of a marketing campaign?
Question 6
How would you leverage social media in a marketing strategy?
Question 7
How would you handle a negative customer review or complaint on social media?
Question 8
How do you stay updated with the latest marketing trends and technologies?
Question 9
Can you provide an example of a successful marketing campaign that you admire? What made it successful?
Question 10
How do you handle tight deadlines and prioritize tasks in a marketing role?
For the full article, visit https://www.hirequotient.com/blog/marketing-interview-questions-and-answers-for-freshers
Social Media Marketing Tactics for Brand Engagement.pdfDigital Preeyam
Uncover the potential of your brand with Digital Preeyam – shaping success in the digital era.
We are the engine that powers your digital transformation! We are a leading digital marketing agency, dedicated to unlocking your brand’s full potential online. We combine innovative technology with strategic accuracy to create custom solutions that connect with your audience. Our experts use data-driven analytics to create impactful campaigns that drive engagement, conversions, and business growth. Collaborate with us to take your brand to the next level in the digital world. Welcome to the new era of marketing excellence, where every click leads to the next digital success story!
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Safalta Digital marketing institute in Noida, provide complete applications that encompass a huge range of virtual advertising and marketing additives, which includes search engine optimization, virtual communication advertising, pay-per-click on marketing, content material advertising, internet analytics, and greater. These university courses are designed for students who possess a comprehensive understanding of virtual marketing strategies and attributes.Safalta Digital Marketing Institute in Noida is a first choice for young individuals or students who are looking to start their careers in the field of digital advertising. The institute gives specialized courses designed and certification.
for beginners, providing thorough training in areas such as SEO, digital communication marketing, and PPC training in Noida. After finishing the program, students receive the certifications recognised by top different universitie, setting a strong foundation for a successful career in digital marketing.
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Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Normal Labour/ Stages of Labour/ Mechanism of LabourWasim Ak
Normal labor is also termed spontaneous labor, defined as the natural physiological process through which the fetus, placenta, and membranes are expelled from the uterus through the birth canal at term (37 to 42 weeks
Normal Labour/ Stages of Labour/ Mechanism of Labour
Content-Writing-in-Kuwait.ppt
1. Content Writing in Kuwait
Good content is productivity, and content marketing can carry rich brand and product
information, so it has increasingly become the real core strategy of enterprise business.
Only when marketing content is authentic, interesting, and differentiated can it move people's
hearts and drive business growth. So how do companies do content marketing?
1. Basic content marketing strategy
1. Evergreen content, content that reflects the deep value of the enterprise
Enterprise evergreen content includes enterprise product content, or content after in-depth
understanding of the industry, etc. The direction of evergreen content includes the following
aspects:
The content of the core products of the enterprise, product introduction, user experience,
tutorials for solving problems, etc.
Classic Case.
Frequently asked questions about products.
White papers, in-depth research and analysis on industry-specific topics.
Toolbox, the common tools that users need to use to complete their work, or the basic skills that
users need to possess.
Getting started guide.
Aggregated list of year or subject classes.
The combing of evergreen content should be authoritative or representative. Enterprises need to
carry out a detailed copy search and sorting out on a topic, start from a higher starting point on
the basis of the work that others have already done, and consider cutting in from different
perspectives for the long-lasting topics that others have already written. Bring out the mind and
fill the gaps in knowledge.
2. Content handles, skills from content to sales
Carry out targeted content marketing based on the psychological characteristics of consumers in
the purchasing stage, which can be published on self-owned media platforms in the form of
graphics or videos, and promoted and disseminated.
The psychology and content of consumers at different stages of purchase can be referred to as
follows:
Cognitive stage:
Psychological characteristics: early emergence of needs, understanding of background,
exploration of possible solutions.
Purpose: Interpretation of pain points, consumer education, popularization of industry changes.
Content direction: knowledge popularization, consumer education, demand discovery and
strengthening, new product introduction.
Consideration stage:
2. Psychological characteristics: actively search, compare, pay attention to details, be
recommended or influenced by others.
Purpose: to explain, to dispel doubts, to demonstrate superiority, authority, and credibility.
Content direction: product mechanism analysis, animation interpretation, product lectures,
comparison presentation, question answering, opinion leader endorsement, recognition and
trust.
Purchase stage:
Psychological characteristics: A little hesitation, need to buy information, some longing, need
to visualize benefits.
Purpose: Introduce in detail, use scenarios, dispel doubts, and stimulate imagination.
Content direction: actual use demonstration, successful cases, testimonials of satisfied
consumers, unboxing.
Enthusiasm stage:
Psychological characteristics: continuing education, brand identity, sense of community, being
respected, sharing.
Purpose: Enrich the use of skills, deepen brand impression, recognition and emotional
connection, and make fans feel honored.
Content direction: advanced skills, multiple use scenarios, corporate culture and values,
consumer sharing, fan display, community cohesion.
3. Content marketing based on hot spots and festivals
(1) Festival marketing
Enterprises can interpret the festival in the mind of the brand by focusing on different
dimensions to achieve the effect of festival content marketing.
The specific method includes analyzing the framework of festival marketing, including core
festival theme/ceremony, symbols, extended festival theme and anti-mainstream five
dimensions.
At present, the festival solar term posters of major brands are a mode of festival marketing.
(2) Hot marketing
Hot content marketing is a powerful tool for content marketing. Creative hot content marketing
can bring a lot of traffic to a brand in a short period of time.
Hot content marketing Determining the content direction can be started from the following two
aspects:
On the first aspect, in terms of cognition, everyone will be eager to learn more information,
such as the ins and outs of the incident, behind-the-scenes factors, and future impact.
3. Such as: has been killed! The latest developments in the case of a 21-year-old girl who lost
contact during a morning run! What happened to her on the day of the accident? The platform
has received 100,000+ views for "Student Safety".
The second aspect is emotional. Unexpected events usually trigger people's strong positive or
negative emotional reactions. Content related to such emotions and expectations will attract
attention.
The direction of the content can be in the direction of triggering empathy, expressing emotions,
strengthening emotions, relieving, and stabilizing.
The systematization of enterprise hot marketing transformation is divided into three steps:
decision-making-action-communication
otO/fA IVM) c/oti
Get inspired
Remixed content
Collaborate
Copy others
+923000969171
https://digitalmarketingtrust.com
4. Decision-making: Blindly following hot trends can have negative consequences, so determine
whether hot spots are worth following:
Are hot events in line with corporate values?
Is the target group of the enterprise interested in hot events?
Can brand themes and practice themes be linked?
Can the team realize the idea in a short time?
If our four answers are "yes", then we need to follow up hot content marketing.
Action: After determining the follow-up hotspots, we must first refine the practice theme,
keywords, and determine the creative strategy.
Follow up the strategies and methods used in hot marketing, and you can associate the brand
theme with the event theme, such as exactly, as expected, take a slanted sword, start a new
topic, etc. to quickly determine the strategic direction.
Communication: Determine the communication channel, own social platform, website, Weibo,
third-party platform Zhihu, actively contact the media to submit articles, etc.
4. Story Strategy in Content Marketing
As we all know, a wonderful story can attract the audience's attention, whet the appetite, gain
fame, and produce a profound emotional experience, and the story strategy, some uplifting,
some tearing, but in any case, it has reached the goal of using the story to convey the enterprise.
purpose of thought.
Storytelling is the most beneficial way to convey information. Many well-known companies
have used the power of stories to complete a successful business strategy.
For example, companies known for innovation often have a successful origin story from the
founders if they want to build a successful brand. The story of Apple, for example, began in
1976 when Steve Jobs and Steve Wozniak desperately wanted to build a home computer in
their garage.
If a business has a strong origin story, and the core values of the story are consistent with the
brand, then it will be the first story that the brand is remembered by consumers.
5. User Generated Content Strategy
Use the marketing content produced by users themselves or the interactive content of brand
activities to cultivate the first batch of users for the product and increase the sales conversion
rate.
For example, in the early days of the WeChat public account, the large number would
determine the topic selection through the community, etc., and create content together.
In addition, the China Film Association adopted the method of user co-creation in the poster
design of the 34th China Film Golden Rooster Award, and launched a collection of poster
5. design works for the Golden Rooster Award. The competition collected 1,610 works and
attracted many domestic designers. At the same time, the popularity of the Golden Rooster
Award has been expanded.
6. Content marketing and brand community
Brand community is an important means to build user stickiness and loyalty in corporate brand
marketing.
In the age of social media, the establishment and maintenance of (online) brand communities
cannot be separated from the power of content. When an enterprise conceives the content
marketing strategy of the brand community, it should not only consider its own content, but also
encourage different members of the community to contribute to content creation, so as to make
the brand connotation richer, more authentic and more credible , so as to build a strong brand
community.
Brand communities such as Xiaomi in the early days, and now the private domain operation
pools of major brands all fall into this category.
2. Advanced content marketing strategy
Advanced content marketing skills, through impactful picture marketing, infographic
marketing, effect-oriented video marketing, humor strategy in marketing, brand-oriented live
broadcast marketing, creative marketing, black technology marketing, voice marketing, social
media branding Interactive marketing model.
1. Humor strategy in marketing
Humor strategy content marketing must have a clear brand purpose, not just humor. Humor is
not suitable for conveying too many or complicated brand information, but more suitable for
marketing purposes such as increasing brand awareness, deepening brand emotional connection
or increasing brand love.
Perform preliminary artistic presentation of the video script proposed by the creative team,
listen to opinions in a small area, and evaluate it from four dimensions: understandability, fun,
positive emotion, and goal attainment.
2. Creative strategy of content marketing
Today's social media is a red ocean of content. Outstanding creativity is an effective means for
enterprise content marketing to stand out from the encirclement. So how to do content
marketing ideas? Here's a creative pathway model.
At the level of content theme selection, enterprises should look for new ideas and directions
under the core product content theme, or refine novel content themes by focusing on the general
needs of users.
At the creative level of content works, content marketers need to refine unique ideas, or make
novel interpretations, or try extraordinary concept combinations, or make concepts presented
6. from different perspectives, or render ideas through art-these five methods are Very effective
way to be creative.
3. The voice strategy of content marketing
There is a new marketing trend of ASMR about sound in the sound content marketing path.
ASMR refers to a quiet, peaceful, and pleasant psychological feeling that people experience
after hearing a rhythmic and soothing sound-like someone gently combing your scalp with
feathers, from the top of the head along the spine. The blissful thrill that is passed down can
bring about specific sound types of ASMR, such as a whisper or a crackle, or the sound of
chewing gum, or the sound of opening a beer can...
3. Summary
At present, content marketing has become the core marketing position of enterprises, which can
help enterprises to determine brand positioning, change consumers' perceptions, change
consumers' prejudices about brands, promote the growth of enterprises, and even help
enterprises expand their markets.
However, content marketing also has its own disadvantages. Compared with the simple and
crude effect of traditional advertising, content marketing needs to calmly attract consumers
through valuable content. In order to gain the attention of consumers, it is unlikely that the
brand will become popular overnight.
In addition, content marketing is a marketing tool with high technical content. Practitioners
need to have strong market acumen and skilled content marketing skills. They often need to
keep trying to find an effective content strategy.
Therefore, enterprises should be patient in the initial stage of content marketing, and consider
cooperating with other marketing methods, such as traditional advertising, sales promotion,
discount promotions, offline activities, etc., so as to achieve faster and better performance and
significantly improve the overall value of the enterprise. marketing strategy.
Article reference: Dou Wenyu "Content Marketing: A New Era of Digital Marketing"
This article was originally published by Shuizhiqing Marketing and Operation on Everyone is a
product manager, and may not be reproduced without permission.
The title picture is from Unsplash, based on the CC0 protocol
The so-called "content is king" - "Content is King", in today's world, in order to promote a
brand or company and attract customers' consumption support, it is indispensable to create
valuable content. Especially starting in 2020, the epidemic has caused consumers to spend more
time at home reading blog articles, watching YouTube videos, listening to podcasts, and
absorbing new knowledge on social media. Valuable content has become more and more
influential. It has become an important publicity method other than rigid advertising.
7. This article will go from simple to deep, and share with you the whole strategy of content
marketing - starting from not knowing how to start, until teaching you how to make wonderful
content to attract customers, as well as the practices and benefits of different content formats,
will fully teach you .
8. DM
DIGITAL MARKETING
5 Rules of
Content
Writing
R E A D M O R E O N :
W W W. D I G I T A L M A R K E T I N G T R U S T.
C O M
9. What is content marketing?
According to the definition of the well-known content marketing institute:
Content marketing is a strategic marketing approach focused on creating and distributing
valuable, relevant, and consistent content to attract and retain a clearly defined audience —
and, ultimately, to drive profitable customer action.
The method of content marketing is not limited to writing articles, but can also start from
different media, such as popular YouTube, podcast radio programs, as well as traditional blog
articles, email marketing, etc., are all good channels for content.
Why do content marketing?
Content marketing is one of the methods of marketing promotion. Its biggest feature is that,
contrary to online advertising, it does not push advertising content to the market in a
"pushbroadcasting" style, but uses valuable content to attract potential customers to actively
understand and then consume. This approach has many advantages. First, the cost is cheaper
than advertising. In addition, since customers come through the content you create, their
purchase intentions will be relatively better, and the conversion rate will be higher.
In the long run, recruiting through real content information can also slowly build up word-of-
mouth for the brand in the industry, creating a virtuous circle, and more customers will trust
your products and consume again.
Content Marketing Method One — Blogging
Blogging is a traditional but effective content marketing technique. At the reader-oriented level,
articles that introduce certain products or services, share personal experience and reviews, etc.,
can provide potential consumers with comprehensive and objective consumption suggestions.
On a technical level, the more important function of blogging lies in its SEO (Search Engine
Optimization), that is, the role of search engine optimization.
The so-called SEO is to optimize and improve the content of the webpage, so that when search
engine users enter specified keywords, your webpage will appear in a more prominent place on
the result pages of search engines such as Google, thereby increasing their click-through rate.
website opportunities. Although most of the first results on the results page of the search engine
are advertisements, for customers, the nature of advertisements is relatively hard-selling and not
objective, while the natural search results generated by SEO are more objective and credible.
Whether it's a small e-commerce store owner, a content site, or a large brand, SEO is a big
reason to ignore content marketing.
To give a simple example, now you understand the importance of SEO better, so you search for
SEO experts on Google, hoping to find someone to handle your company's SEO for you, who is
most attractive to you? Naturally the highest ranked result of course! This also means that the
SEO expert has considerable skill and ability to appear in a high position on the search result
page and attract your attention. In the same way, whether your company is a B2B or B2C
business, attracting customers with SEO is just as effective!
10. On the HSBC Jihui platform, there are many excellent content marketing experts, especially in
SEO, who have a deep understanding. The following are some articles for you:
[Self-study SEO] Lay the basic SEO by yourself
Search Engine Optimization (SEO) Tutorial for Beginners
In addition, we also invited SEO experts in the industry, Ringo Li from Owlish Online and
Bernie from Social Stand Limited to share the importance of blogging and SEO considerations
when writing.
Ringo Li's full video content, welcome to this article to continue watching: Exclusive SEO
Tips: Website SEO Optimization Steps + Blog SEO Tips!
Bernie shared the content in full, welcome to this article to continue watching: How does
content marketing help business? Take you directly to content marketing skills + practical
experience!
After watching the above articles and videos, if you are ready to make a big splash in the world
of content marketing, start preparing your first article on HSBC Jihui immediately! The HSBC
Jihui platform often publishes useful articles through members, and has also established a
certain degree of strength in SEO. If you publish articles through the platform, there is a good
chance that you will be ranked at the forefront of the search engine results page!
If you find the above content useful and would like to receive more new information about
content marketing in the future, subscribe to our newsletter now!
^https://www.businessgo.hsbc.com.hk/zh-
HK/thematicNewsletterSubscribe/5?newslettersTitle=Member%20Sign-up Content Marketing
Method 2 - Video Marketing
Video marketing is a very popular marketing method nowadays, especially under the epidemic
situation, many people have to stay at home and work, and spend more time watching
multimedia content.
The main function of brand shooting videos is to introduce products in an interactive form.
Some high-end products, such as mobile phones, computers, and designer handbags, are not
only expensive, but also not necessarily easy to use. Consumers usually prefer to go into details
first. Buy after knowing the product details. In order to avoid being "overlooked and delayed"
by shop assistants when shopping in stores, watching product videos online has become an easy
and comfortable way to help complete the shopping experience.
In addition to product-related videos, video content can also be applied to some teaching and
informational scenarios. For example, the business member "Start Hong Kong Holding
Limited" on the HSBC Jihui platform often shares some information videos and videos related
to creative thinking and business intelligence. value. The importance of video marketing lies in
11. the fact that you can have more personalized interactions with your potential customers through
images, making the content more interesting and easier for the audience to absorb, so as to
gradually create a unique brand image and leave a deeper impression in the minds of customers.
deep impression.
More advanced video marketing can also target business customers. The foreign website
Skillshare is the best example, taking into account the needs of both B2C and B2B unique
customer groups. Skillshare is a video learning platform. Professionals from different industries
impart knowledge in various fields, which is not limited to personal skills, but also includes
knowledge that is differently applied to commercial organizations such as business knowledge,
creative media, and computer programming. Broad and deep film with a touch of content
marketing.
In order to let readers know more about how to use video marketing to promote brand sales, we
invited SEO and digital marketing expert Ivan So to explain the precautions for video sales:
For the complete video content taught by experts, welcome to this article to continue watching:
6 Frequently Asked Questions Dismantling Video Sales Skills!
The third method of content marketing - voice marketing
Using pure voice as a marketing channel is the newest approach in the market. As mentioned
above, under the epidemic, consumers absorb more multimedia content, among which Podcast
radio programs and the latest Clubhouse real-time discussion space are also what many
marketers want. In the field of offense, what are the characteristics of this new approach?
First, take radio programs as an example. The subject matter, length, and depth of programs are
more flexible than videos and texts. For example, some programs are "5-minute broadcasting
school", while others are full two hours of in-depth discussions, depending on the content of the
program. Depends on the theme and the preferences of the moderator. At the same time, since
there is no need to see the appearance of real people, only recording is required, and the
threshold for producing radio programs is lower than other forms of cost. Most of the radio
programs adopt a more relaxed way of talking, and the host does not need to write a long
speech first like making a video. He only needs to find a topic that he is interested in or has a
deep understanding of, and he can make a good use of it.
But what about the marketing aspect? Generally speaking, most radio programs focus on an
indepth discussion on a topic, rather than promoting products directly in the program. However,
the discussion in the program can actually revolve around the main points related to products or
brands. For example, if you run a skin care and makeup brand, you can discuss informative
topics such as "how to choose skin care products/cosmetics that suit you", "how to maintain
skin while sleeping", and softly discuss between programs. Sexually introduce your brand
product.
12. Similarly, if you provide professional services, such as video editing services, you can also
think about topics such as "How to produce movie-level special effects at low cost", etc.,
focusing on bringing out high-quality content and indirectly introducing your brand Serving to
attract audience. Compared with direct hard selling, providing information and value can
improve brand customer loyalty and repurchase opportunities.
On the other hand, the popular Clubhouse is also a sound-based social platform. Since the
program is live broadcast, and participants also have the opportunity to interact with the host, it
is very suitable for some member-only communication programs to enhance a closer social
relationship. group effect. And depending on your brand's unique customer groups and
consumer targets, whether it's radio programs or clubhouse live broadcasts, you can also
produce some business or professional service-oriented content. For example, on the Apple
Podcast application, there are also categories specially designed for business, including
programs on management, digital marketing, investment, etc., which are not necessarily aimed
at retail consumers, but at the public. Business managers or bosses.
Bernie Wong of Social Stand Limited is also well versed in the radio marketing approach and
here is his insight into this new approach:
For the complete video content, welcome to this article to continue watching: How to make
Podcasts at low cost to promote traffic and increase sales?
Content Marketing Method 4 - Email Marketing
Email marketing is one of the most traditional online marketing methods and the most
commonly used content marketing method today. Emails about promoting the brand are usually
sent to the audience who have become customers, or those who have subscribed to the
newsletter from different channels, so its importance is mainly to interact with existing
customers, provide them with special offers, etc. Email marketing can also be used to attract
new customers, such as allowing existing customers to enjoy discounts by introducing new
customers.
E-mail is a tool we often use in our daily life, but also because we are exposed to various
situations such as life and work, it is easy to ignore marketing e-mails by the audience. For
example, we are used to checking our emails every morning when we wake up. Usually, work-
related emails are easier to attract attention, while promotional emails are automatically
ignored. Therefore, to do a good job in email marketing, it may pay more attention to creativity
and personal characteristics than film and video, writing articles, etc.
There are many ways and formats to use email to interact with existing customers. The most
common is the brand's monthly and weekly e-newsletter, which is used to introduce new trends
or products of the brand to customers. In addition, if you are doing an online store, you can also
use emails to send member exclusive discount information, so as to attract more repurchase.
13. As an example of B2B, HubSpot, a well-known foreign content management system and digital
marketing expert, uses email marketing to regularly send new industry information and business
skills to subscribers, giving enterprises more opportunities to use HubSpot's services.
In the same way, HSBC Jihui weekly e-newsletter will also send useful articles, new activities,
promotional offers, etc. provided by business members on the platform to subscribers via email.
As long as you become our business member, you will have the opportunity to receive This free
marketing method!
There are many different uses and benefits of email marketing. The following articles may help
you learn more:
Why do you still need email marketing?
Content Marketing Method 5 - Influencer Marketing
Strictly speaking, online celebrity marketing is not a method of content marketing, but a
marketing platform. By recruiting celebrities or experts from different fields in the market to act
as media circles, using social platform posts, short videos, articles, etc., to promote products and
brands into the supporters of different Internet celebrities, so as to develop new customer
groups, Improve conversion rate, promote brand reputation and other multiple effects.
At a glance, KOL marketing is actually no different from finding celebrity spokespersons to
promote products, but in fact the subtle difference between the two is that KOL (Key Opinion
Leader) does not necessarily need to have outstanding achievements in film and television or
performing arts . They may just have outstanding expertise in certain fields, or even simply
attract the audience to follow their personal characteristics, and they can already become
excellent KOLs.
In the field of Internet celebrities, there are further categories such as "mainstream Internet
celebrities" and "micro Internet celebrities" that are distinguished by the number of fans. The
two have different characteristics. For example, mainstream Internet celebrities have a large
number of fans and are easier to create. Brand reputation, while micro-influencers are more
likely to bring about product conversion because of their deeper communication and emotions
with fans.
In particular, there are also many Internet celebrity marketing experts on the HSBC Jihui
platform, such as Cloudbreakr, etc., who often bring special promotions to companies that need
to use KOL services. Find the right business partner to carry out digital marketing!
In addition to logging into the HSBC Express website to read articles and offers, you can also
subscribe to our weekly e-newsletter for free, exciting articles, events and offers will be sent to
you proactively! ^https://www.businessgo.hsbc.com.hk/zh-
HK/thematicNewsletterSubscribe/5?newslettersTitle=Member%20Sign-up
If you want to know more about the characteristics of online celebrity marketing, and how to
use this method to promote as a brand manager.