The document discusses different types of content that can be created to build a brand, including video, audio, and written content. It recommends shooting long-form weekly YouTube videos that can then be edited into shorter clips for Instagram and Facebook. The document also provides examples of different types of posts that could be created for various social media platforms, such as short workout videos, motivational posts, and promotional deals for Instagram, long-form edited videos for YouTube, and a variety of content for Facebook.

1. CONTENT
STRATEGY
BUILDING A BRAND THROUGH EFFECTIVE
CONTENT PRODUCTION

2. OUTLINE
Creating Content Builds User
attention and awareness.
Content builds up the
relationship with customers
that then allows you to ask for
the sale.
1.
2.

3. DIFFERENT TYPES OF
CONTENT FOR DIFFERENT
PEOPLE.
The 3 types of content that people love to consume
are:
Video
Audio
Written
1.
2.
3.
Creating Video, Audio and written
content will maximize the brands
reach.

4. Creating Video,Photo and Written
Content
Shooting one long form video
every week i.e about 15- 20 min
video as a youtube vlog.
We can then use this to create
smaller forms of video i.e 1 to 2
min clips for Instagram and
facebook.
VIDEO
Creating Different types of
posts related to fitness.
This includes Motivational,
community,workout advice
videos etc.
PHOTOS
Creating blog posts in written
format which can then be
embedded to the website.
WRITTEN

5. TYPES OF POSTS TO CREATE FOR DIFFERENT
SOCIAL MEDIA PLATFORMS.

6. Short video tutorials(Workout
advice,Routines and fitness
advice)
Motivational posts
Community posts(Member
stories and transformation)
Diet and healthy meal realted
posts(Calorie content,Super
foods etc)
Promotional posts abut gym
deals.
INSTAGRAM

7. YOUTUBE
A long form(5 to 10 min ) well
edited video.

8. FACEBOOK
All forms of content:
Written
Short video
Long form video
Photo posts