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@juntajoe
Content Marketing
Giving Away Your Secret Sauce
Joe Pulizzi
Founder, Content Marketing Institute
@juntajoe
Joe Pulizzi (@juntajoe)
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
Search Engine
Optimization
Lead
Generation
Social Media
STORYTELLING
@juntajoe
Example of
trying…
@juntajoe
@juntajoe
@juntajoe
@juntajoe
I see the future
and it is
____________
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
Red Bull – The Media Co.
@juntajoe
Show Me the
Research!
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
54%Increasing
@juntajoe
Why Are We Here?
Just 36% believe their
content marketing is effective
@juntajoe
Our Biggest Content
Marketing Challenge
• Producing Enough Content
• Producing the Kind of Content
that Engages
@juntajoe
THE PROBLEM WITH
WHAT?
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
WHY?
@juntajoe
Search Engine
Optimization
Lead
Generation
Social Media
Content Marketing
Mission
@juntajoe
Why?
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
Why?
@juntajoe
Why?
Welcome to Inc.com, the place
where entrepreneurs and business
owners can find useful information,
advice, insights, resources and
inspiration for running and growing
their businesses.
@juntajoe
Why?
Welcome to Inc.com, the place
where entrepreneurs and business
owners can find useful information,
advice, insights, resources and
inspiration for running and growing
their businesses.
1. Core Target Audience
2. What Will Be Delivered
3. The Outcome for the
Audience
@juntajoe
Story Explosion
@juntajoe
Highly Atomized Within 5 Key Topic Areas
At least 20 unique pieces of content for each of 100+ keywords per year.
@juntajoe
Managing the Process
@juntajoe
The Content Marketing Team
Typical roles within your existing team…
Chief Content
Officer
Managing
Editors
Content
Producers
Chief
Listening
Officers
Content
Creators
@juntajoe
Social Media
Public Relations
Marketing
Email
Mobile
Search
@juntajoe
Leveraging Employees
in Content Creation
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
AWARENESS
SEO
NURTURING
LEAD NURTURING
PUBLIC RELATIONS
EMAIL
CRM / SOCIAL
LOYALTY PROGRAM
CUSTOMER EVENTS
@juntajoe
Building a Following
through Content &
Community
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
A Rising Tide Lifts All Ships
@juntajoe
@juntajoe
Define Your Hit List of Influencers
@juntajoe
@juntajoe
@juntajoe
@juntajoe
Get Uncomfortable:
If you don’t feel like
you are going to run off
the road, you are not
driving fast enough.
http://taylordowns.com
@juntajoe
Joe Pulizzi
joe@contentinstitute.com • @juntajoe on Twitter
Week of Sept. 9, 2013
CLEVELAND, OH

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Content Marketing-Giving Away Your Secret Sauce: Joe Pulizzi

Editor's Notes

  1. And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  2. And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  3. And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  4. And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  5. And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.