Push & Pull Strategy international MarketsAdil Suleman
The document discusses push and pull promotional strategies. A pull strategy involves motivating customers to seek out a brand through advertising, word of mouth, customer relationship management, and sales promotions. A push strategy takes the product directly to customers via trade shows, direct selling, negotiating with retailers, efficient supply chains, and point-of-sale displays. The document recommends using both strategies together for an effective marketing mix. It also discusses targeting global customers by researching their demographics and preferences to craft appropriate push and pull messages, and using different communication methods suited to each market.
PUSH VS. PULL. LET'S BE REAL. If you want to build a successful brand, you should stop pushing and start pulling. People don't want to be pushed, they want to be pulled.
This document discusses business-to-business (B2B) sales and marketing strategies. It begins by explaining the differences between B2B and business-to-consumer (B2C) buying behaviors and sales processes. Specifically, it notes that B2B decisions typically involve multiple stakeholders and require more discussion of technical details. The document then discusses push and pull strategies, noting that push strategies work directly to create demand while pull strategies build demand indirectly. Various push and pull tactics are provided as examples. The document concludes by emphasizing that successful modern B2B requires a mix of push, pull, and social strategies to directly and indirectly engage stakeholders through various channels.
The document discusses the concepts of push and pull strategies in marketing and supply chain management. It provides the following key points:
1. A push strategy involves producers actively promoting and distributing products to consumers through non-interactive means like TV and radio. A pull strategy involves consumers requesting and "pulling" products from producers through interactive means like online.
2. In supply chains, a push strategy relies on forecasts to drive production, which can lead to inefficiencies, while a pull strategy is demand-driven based on actual customer orders.
3. The music industry is shifting from a producer-driven push model to a more consumer-driven pull model where listeners customize playlists and access music on their own terms
The document discusses push and pull marketing strategies. The push strategy involves creating a network of resellers, agents, brokers, and representatives to distribute products. It is suitable when a product is popular, for new products entering the market, or when a company has a tainted reputation. However, the document warns that using the push strategy means losing some control over sales and incurring costs of supporting resellers. The pull strategy involves selling directly to customers without resellers. It allows branding and positioning products as exclusive but requires more financial and time costs. The document promotes an online platform that can help companies use a pull strategy to sell directly to customers.
Push And Pull Production Systems Chap7 Ppt)3abooodi
The document discusses push and pull production control systems. A push system like MRP initiates production based on forecasts, while a pull system like JIT initiates production based on current demand. MRP involves gathering demand data, determining planned order releases using explosion calculus, and developing shop floor schedules. Lot sizing algorithms aim to balance setup and holding costs. Capacity constraints and improvement steps can further optimize production planning.
This document discusses how content scoring works by tracking buyer interactions with content through their purchase funnel. Marketers can use content scoring to see which specific content is generating leads and revenue. Content scoring combines data from marketing automation platforms and CRMs to attribute conversions back to the relevant content touches. This allows marketers to optimize underperforming content and campaigns.
Push & Pull Strategy international MarketsAdil Suleman
The document discusses push and pull promotional strategies. A pull strategy involves motivating customers to seek out a brand through advertising, word of mouth, customer relationship management, and sales promotions. A push strategy takes the product directly to customers via trade shows, direct selling, negotiating with retailers, efficient supply chains, and point-of-sale displays. The document recommends using both strategies together for an effective marketing mix. It also discusses targeting global customers by researching their demographics and preferences to craft appropriate push and pull messages, and using different communication methods suited to each market.
PUSH VS. PULL. LET'S BE REAL. If you want to build a successful brand, you should stop pushing and start pulling. People don't want to be pushed, they want to be pulled.
This document discusses business-to-business (B2B) sales and marketing strategies. It begins by explaining the differences between B2B and business-to-consumer (B2C) buying behaviors and sales processes. Specifically, it notes that B2B decisions typically involve multiple stakeholders and require more discussion of technical details. The document then discusses push and pull strategies, noting that push strategies work directly to create demand while pull strategies build demand indirectly. Various push and pull tactics are provided as examples. The document concludes by emphasizing that successful modern B2B requires a mix of push, pull, and social strategies to directly and indirectly engage stakeholders through various channels.
The document discusses the concepts of push and pull strategies in marketing and supply chain management. It provides the following key points:
1. A push strategy involves producers actively promoting and distributing products to consumers through non-interactive means like TV and radio. A pull strategy involves consumers requesting and "pulling" products from producers through interactive means like online.
2. In supply chains, a push strategy relies on forecasts to drive production, which can lead to inefficiencies, while a pull strategy is demand-driven based on actual customer orders.
3. The music industry is shifting from a producer-driven push model to a more consumer-driven pull model where listeners customize playlists and access music on their own terms
The document discusses push and pull marketing strategies. The push strategy involves creating a network of resellers, agents, brokers, and representatives to distribute products. It is suitable when a product is popular, for new products entering the market, or when a company has a tainted reputation. However, the document warns that using the push strategy means losing some control over sales and incurring costs of supporting resellers. The pull strategy involves selling directly to customers without resellers. It allows branding and positioning products as exclusive but requires more financial and time costs. The document promotes an online platform that can help companies use a pull strategy to sell directly to customers.
Push And Pull Production Systems Chap7 Ppt)3abooodi
The document discusses push and pull production control systems. A push system like MRP initiates production based on forecasts, while a pull system like JIT initiates production based on current demand. MRP involves gathering demand data, determining planned order releases using explosion calculus, and developing shop floor schedules. Lot sizing algorithms aim to balance setup and holding costs. Capacity constraints and improvement steps can further optimize production planning.
This document discusses how content scoring works by tracking buyer interactions with content through their purchase funnel. Marketers can use content scoring to see which specific content is generating leads and revenue. Content scoring combines data from marketing automation platforms and CRMs to attribute conversions back to the relevant content touches. This allows marketers to optimize underperforming content and campaigns.
This document summarizes a study on the costs and benefits of content marketing compared to paid search marketing. The study analyzed data from over 94 publishers on the Kapost Content Marketing Platform. It found that content marketing produces 3 times more leads per dollar than paid search marketing and has a positive ROI. Effective content marketing requires a content plan, organizing roles like editors and contributors, and managing content production as an ongoing business process rather than a one-time campaign.
Four tickets were purchased for the Lindsey Stirling concert on May 30, 2014 at 7:30 PM in the GA Bowl section. The order confirmation number is 21444851. The tickets will be delivered through Flash Seats. The total for the four adult tickets was $112 with a $31.40 convenience fee, for a total charged of $143.40 to the credit card of Allison H. McCarthy.
MessageMirror is a backup solution that does not offer compliant archiving, while Email Archiving stores messages off-site across multiple datacenters to meet compliance regulations. Email Archiving also provides robust search capabilities for end-users and administrators, has no impact on Outlook performance, protects messages from deletion, and gives administrators tools to better view old messages. Resellers interested in Email Archiving's compliant archiving and eDiscovery capabilities should contact Intermedia.
MessageMirror is a backup solution that does not offer compliant archiving, while Email Archiving stores messages off-site across multiple datacenters to meet compliance regulations. Email Archiving also provides robust search capabilities for end-users and administrators, has no impact on Outlook performance, protects messages from deletion, and gives administrators tools to better view old messages. Resellers interested in Email Archiving's compliant archiving and eDiscovery capabilities should contact Intermedia.
MessageMirror is a backup solution that does not offer compliant archiving, while Email Archiving stores messages off-site across multiple datacenters to meet compliance regulations. Email Archiving also provides robust search capabilities for end-users and administrators, has no impact on Outlook performance, protects messages from deletion, and gives administrators tools to better view old messages. Resellers interested in Email Archiving's compliant archiving and eDiscovery capabilities should contact Intermedia.
Podio is a collaborative work platform that allows users to organize projects, exchange ideas, assign tasks and review work. It facilitates communication and collaboration for teams regardless of location. Podio makes collaboration simple through features like customizable workspaces, an activity stream, and over 700 free apps. It integrates with services like GoToMeeting to manage meetings and share files from within workspaces.
The document outlines the agenda for a Kapost webinar on tackling social media within their platform. The webinar will discuss how social media works in Kapost, how to send social promotions through the platform, how to build a social messaging machine, and what social metrics Kapost can track. Attendees are invited to ask questions in the chat.
Podio is a collaborative work platform that allows users to organize projects, exchange ideas, assign tasks and review work. It facilitates communication and collaboration for teams regardless of location. Podio makes collaboration simple through features like customizable workspaces, an activity stream, and free mobile apps. It integrates with other tools like GoToMeeting to further improve project management and communication.
The document examines various hypotheses regarding the origin of life on Earth, such as abiogenesis, the RNA world, and panspermia. It discusses early Earth conditions and the emergence of the earliest life forms. While panspermia provides a favored hypothesis for how life began on our planet, the document concludes that delivery of organic molecules by comets alone was likely not sufficient and that additional triggers were needed to initiate life.
The document outlines daily rates and schedules for overnight boarding, drop off/pick up times, and dog daycare at Dog T.A.G. Overnight boarding is $32/$55 per dog for the first 7 nights, then $30/$50. Drop off is 7:30am-10am and 4pm-6pm, with pickup by 12pm or a $22 daycare fee applies. Dog daycare is available Tues-Thurs for $22 per dog, or an 11-visit passport for $220, with drop off 7:30am and pickup by 5:30pm and reservations required.
How Webinars Save You Time, Money and carbon Emissonsmichaelmadsen
This document discusses how webinars and remote collaboration tools can save time, money, and reduce carbon emissions. It provides examples of how companies have used webinar technologies in strategic ways to expand their business globally in a more cost effective manner through remote training and collaboration instead of business travel. Webinars allow companies to engage and influence large numbers of customers and prospects while reducing costs associated with travel. Once companies experience the benefits, they often adopt these tools more widely across their organizations.
This document discusses the need for companies to change their approach to lead management by making the process more effective. It notes that the traditional lead management process spanning marketing and sales is often inefficient. Specifically, it highlights that most companies cannot track ROI on their lead generation spending or use metrics that truly measure marketing effectiveness. It also states that the majority of lead nurturing responsibility still falls to overburdened sales teams. The document argues that for companies to keep up with changing buyer expectations, the entire lead generation to revenue process needs to be optimized with a focus on metrics, marketing accountability, and improved lead nurturing practices.
How Webinars Save You Time, Money and carbon Emissonsmichaelmadsen
Webinars and remote collaboration tools can save organizations time, money, and carbon emissions in several ways:
1) They reduce costs associated with business travel such as flights, hotels, meals and lost productivity.
2) They allow companies to expand their global reach more quickly and at lower cost by demonstrating products and conducting trainings remotely.
3) They enable organizations to foster a "learning organization" culture and standardize processes by recording webinars and meetings for future reference.
4) When used to replace in-person meetings and trainings, webinars can significantly reduce an organization's carbon footprint by cutting back on air travel.
How Webinars Save You Time, Money and carbon Emissonsmichaelmadsen
This document discusses how webinars and remote collaboration tools can save time, money, and reduce carbon emissions. It provides examples of how companies have used webinar technologies in strategic ways to expand their business globally in a more cost effective manner through remote training and collaboration instead of business travel. Webinars allow companies to engage and influence large numbers of customers and prospects online in an interactive format while remaining in their own offices.
How Webinars Save You Time, Money and carbon Emissonsmichaelmadsen
Webinars and remote collaboration tools can save organizations time, money, and carbon emissions in several ways:
1) They reduce costs associated with business travel such as flights, hotels, meals and lost productivity.
2) They allow companies to expand their global reach more quickly and at lower cost by training and collaborating remotely.
3) They enable organizations to standardize processes, capture institutional knowledge, and become "learning organizations" by recording and archiving webinars and meetings.
4) When used for customer training, support, and communication, they can improve customer service levels and foster loyalty.
Selling New Renewable Energy- Industry Growthmichaelmadsen
The National Renewable Energy Laboratory is accepting applications from clean energy companies to present their business plans at the 21st NREL Industry Growth Forum being held in Denver, Colorado from October 28th-30th, 2008. Presenting companies will receive feedback from investors and the opportunity to network with clean energy professionals. Previous forums have helped companies raise over $1.2 billion. All attendees will learn about promising early-stage clean energy businesses and participate in networking events focused on clean energy investment and development.
The onboarding package includes 30 days of personalized support from a dedicated account manager to help customize Kapost settings and features over the course of 2 hours. The package includes a kick-off call, completion of a discovery questionnaire to outline customer needs, system setup by Kapost, orientation calls for leadership and all customer teams, assigned tasks for customers to complete, and a final synopsis call to review the onboarding process.
Selling New Renewable Energy- Industry Growthmichaelmadsen
The National Renewable Energy Laboratory is accepting applications from clean energy companies to present their business plans at the 21st NREL Industry Growth Forum being held in Denver, Colorado from October 28th-30th, 2008. Presenting companies will receive feedback from investors and the opportunity to network with clean energy professionals. Previous forums have helped companies raise over $1.2 billion. All attendees will learn about promising early-stage clean energy businesses and participate in networking sessions focused on financing clean energy projects and companies.
Selling New Renewable Energy- Industry Growthmichaelmadsen
The National Renewable Energy Laboratory is accepting applications from clean energy companies to present their business plans at the 21st NREL Industry Growth Forum being held in Denver, Colorado from October 28th-30th, 2008. Presenting companies will receive feedback from investors and the opportunity to network with clean energy professionals. Previous forums have helped companies raise over $1.2 billion. All attendees will learn about promising early-stage clean energy businesses and participate in networking sessions focused on financing clean energy projects and companies.
This document summarizes a study on the costs and benefits of content marketing compared to paid search marketing. The study analyzed data from over 94 publishers on the Kapost Content Marketing Platform. It found that content marketing produces 3 times more leads per dollar than paid search marketing and has a positive ROI. Effective content marketing requires a content plan, organizing roles like editors and contributors, and managing content production as an ongoing business process rather than a one-time campaign.
Four tickets were purchased for the Lindsey Stirling concert on May 30, 2014 at 7:30 PM in the GA Bowl section. The order confirmation number is 21444851. The tickets will be delivered through Flash Seats. The total for the four adult tickets was $112 with a $31.40 convenience fee, for a total charged of $143.40 to the credit card of Allison H. McCarthy.
MessageMirror is a backup solution that does not offer compliant archiving, while Email Archiving stores messages off-site across multiple datacenters to meet compliance regulations. Email Archiving also provides robust search capabilities for end-users and administrators, has no impact on Outlook performance, protects messages from deletion, and gives administrators tools to better view old messages. Resellers interested in Email Archiving's compliant archiving and eDiscovery capabilities should contact Intermedia.
MessageMirror is a backup solution that does not offer compliant archiving, while Email Archiving stores messages off-site across multiple datacenters to meet compliance regulations. Email Archiving also provides robust search capabilities for end-users and administrators, has no impact on Outlook performance, protects messages from deletion, and gives administrators tools to better view old messages. Resellers interested in Email Archiving's compliant archiving and eDiscovery capabilities should contact Intermedia.
MessageMirror is a backup solution that does not offer compliant archiving, while Email Archiving stores messages off-site across multiple datacenters to meet compliance regulations. Email Archiving also provides robust search capabilities for end-users and administrators, has no impact on Outlook performance, protects messages from deletion, and gives administrators tools to better view old messages. Resellers interested in Email Archiving's compliant archiving and eDiscovery capabilities should contact Intermedia.
Podio is a collaborative work platform that allows users to organize projects, exchange ideas, assign tasks and review work. It facilitates communication and collaboration for teams regardless of location. Podio makes collaboration simple through features like customizable workspaces, an activity stream, and over 700 free apps. It integrates with services like GoToMeeting to manage meetings and share files from within workspaces.
The document outlines the agenda for a Kapost webinar on tackling social media within their platform. The webinar will discuss how social media works in Kapost, how to send social promotions through the platform, how to build a social messaging machine, and what social metrics Kapost can track. Attendees are invited to ask questions in the chat.
Podio is a collaborative work platform that allows users to organize projects, exchange ideas, assign tasks and review work. It facilitates communication and collaboration for teams regardless of location. Podio makes collaboration simple through features like customizable workspaces, an activity stream, and free mobile apps. It integrates with other tools like GoToMeeting to further improve project management and communication.
The document examines various hypotheses regarding the origin of life on Earth, such as abiogenesis, the RNA world, and panspermia. It discusses early Earth conditions and the emergence of the earliest life forms. While panspermia provides a favored hypothesis for how life began on our planet, the document concludes that delivery of organic molecules by comets alone was likely not sufficient and that additional triggers were needed to initiate life.
The document outlines daily rates and schedules for overnight boarding, drop off/pick up times, and dog daycare at Dog T.A.G. Overnight boarding is $32/$55 per dog for the first 7 nights, then $30/$50. Drop off is 7:30am-10am and 4pm-6pm, with pickup by 12pm or a $22 daycare fee applies. Dog daycare is available Tues-Thurs for $22 per dog, or an 11-visit passport for $220, with drop off 7:30am and pickup by 5:30pm and reservations required.
How Webinars Save You Time, Money and carbon Emissonsmichaelmadsen
This document discusses how webinars and remote collaboration tools can save time, money, and reduce carbon emissions. It provides examples of how companies have used webinar technologies in strategic ways to expand their business globally in a more cost effective manner through remote training and collaboration instead of business travel. Webinars allow companies to engage and influence large numbers of customers and prospects while reducing costs associated with travel. Once companies experience the benefits, they often adopt these tools more widely across their organizations.
This document discusses the need for companies to change their approach to lead management by making the process more effective. It notes that the traditional lead management process spanning marketing and sales is often inefficient. Specifically, it highlights that most companies cannot track ROI on their lead generation spending or use metrics that truly measure marketing effectiveness. It also states that the majority of lead nurturing responsibility still falls to overburdened sales teams. The document argues that for companies to keep up with changing buyer expectations, the entire lead generation to revenue process needs to be optimized with a focus on metrics, marketing accountability, and improved lead nurturing practices.
How Webinars Save You Time, Money and carbon Emissonsmichaelmadsen
Webinars and remote collaboration tools can save organizations time, money, and carbon emissions in several ways:
1) They reduce costs associated with business travel such as flights, hotels, meals and lost productivity.
2) They allow companies to expand their global reach more quickly and at lower cost by demonstrating products and conducting trainings remotely.
3) They enable organizations to foster a "learning organization" culture and standardize processes by recording webinars and meetings for future reference.
4) When used to replace in-person meetings and trainings, webinars can significantly reduce an organization's carbon footprint by cutting back on air travel.
How Webinars Save You Time, Money and carbon Emissonsmichaelmadsen
This document discusses how webinars and remote collaboration tools can save time, money, and reduce carbon emissions. It provides examples of how companies have used webinar technologies in strategic ways to expand their business globally in a more cost effective manner through remote training and collaboration instead of business travel. Webinars allow companies to engage and influence large numbers of customers and prospects online in an interactive format while remaining in their own offices.
How Webinars Save You Time, Money and carbon Emissonsmichaelmadsen
Webinars and remote collaboration tools can save organizations time, money, and carbon emissions in several ways:
1) They reduce costs associated with business travel such as flights, hotels, meals and lost productivity.
2) They allow companies to expand their global reach more quickly and at lower cost by training and collaborating remotely.
3) They enable organizations to standardize processes, capture institutional knowledge, and become "learning organizations" by recording and archiving webinars and meetings.
4) When used for customer training, support, and communication, they can improve customer service levels and foster loyalty.
Selling New Renewable Energy- Industry Growthmichaelmadsen
The National Renewable Energy Laboratory is accepting applications from clean energy companies to present their business plans at the 21st NREL Industry Growth Forum being held in Denver, Colorado from October 28th-30th, 2008. Presenting companies will receive feedback from investors and the opportunity to network with clean energy professionals. Previous forums have helped companies raise over $1.2 billion. All attendees will learn about promising early-stage clean energy businesses and participate in networking events focused on clean energy investment and development.
The onboarding package includes 30 days of personalized support from a dedicated account manager to help customize Kapost settings and features over the course of 2 hours. The package includes a kick-off call, completion of a discovery questionnaire to outline customer needs, system setup by Kapost, orientation calls for leadership and all customer teams, assigned tasks for customers to complete, and a final synopsis call to review the onboarding process.
Selling New Renewable Energy- Industry Growthmichaelmadsen
The National Renewable Energy Laboratory is accepting applications from clean energy companies to present their business plans at the 21st NREL Industry Growth Forum being held in Denver, Colorado from October 28th-30th, 2008. Presenting companies will receive feedback from investors and the opportunity to network with clean energy professionals. Previous forums have helped companies raise over $1.2 billion. All attendees will learn about promising early-stage clean energy businesses and participate in networking sessions focused on financing clean energy projects and companies.
Selling New Renewable Energy- Industry Growthmichaelmadsen
The National Renewable Energy Laboratory is accepting applications from clean energy companies to present their business plans at the 21st NREL Industry Growth Forum being held in Denver, Colorado from October 28th-30th, 2008. Presenting companies will receive feedback from investors and the opportunity to network with clean energy professionals. Previous forums have helped companies raise over $1.2 billion. All attendees will learn about promising early-stage clean energy businesses and participate in networking sessions focused on financing clean energy projects and companies.
3. MANY CUSTOMERS DO NOT RESPOND TO PUSH
They want…
1. Companies to be real
2. Transparent
3. Informative
4. Compelling
5. Professional
4. WHAT THEY DO NOT WANT
They do not want…
1. To be treated like everyone else
2. To be treated as if you are doing them a favor with customer service
3. Bland boring content
4. A hard to navigate site