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Content Marketing
in the UK 2016
Source: Content Marketing Institute, UK 2016
88%
of UK Marketers are using
content marketing
UK content marketers say the most important
measure of content marketing is
UK content marketing tactics used most:
Most effective tactics for UK marketers:
LinkedIn is the platform most used
by content marketers in the UK
say that LinkedIn is effective
for content marketing
and20%
sales
20%
sales leads
quality
84%
Blogs
83%
58%
Videos
82%
Case studies
87%
eNewsletters
92%
Social media content
(other than blogs)
Blogs
69%
In person Events
69%
Case Studies
67%
Research reports
63%Social media
(other than blogs)
66%
LinkedIn is second most used social
platform after Twitter (69%)

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Content Marketing Stats: 88% of UK Marketers Use It; LinkedIn Most Effective

  • 1. Content Marketing in the UK 2016 Source: Content Marketing Institute, UK 2016 88% of UK Marketers are using content marketing UK content marketers say the most important measure of content marketing is UK content marketing tactics used most: Most effective tactics for UK marketers: LinkedIn is the platform most used by content marketers in the UK say that LinkedIn is effective for content marketing and20% sales 20% sales leads quality 84% Blogs 83% 58% Videos 82% Case studies 87% eNewsletters 92% Social media content (other than blogs) Blogs 69% In person Events 69% Case Studies 67% Research reports 63%Social media (other than blogs) 66% LinkedIn is second most used social platform after Twitter (69%)