Running a small business is challenging. You are constantly fighting to keep your revenue ship floating. You are also constantly challenged by Time, Resources and Budget. This means, in order to survive, a small business needs to be visible to its target audience, needs build trust regarding its service and products, needs its marketing to work and attract traffic into its sales funnel and finally convert those leads into sales.

1. CONTENT MARKETING FOR A SMALL
BUSINESS: WHAT, HOW, AND BEST
PRACTICES

2. WHAT IS CONTENT MARKETING?
CONTENT MARKETING IS A STRATEGIC MARKETING TECHNIQUE THAT INVOLVES THE
CREATION AND DISTRIBUTION OF VALUABLE CONTENT ON A SUSTAINED AND REGULAR
BASIS FOR A TARGETED AUDIENCE. FINALLY, THE ACTION SHOULD LEAD TO PROFITABLE USER
ACTION.
FOR MORE INFO VISIT :
CONTENT MARKETING FOR SMALL BUSINESS

3. WHY IS CONTENT MARKETING SO IMPORTANT FOR SMALL
BUSINESSES?
1. BETTER SEO: MORE SEARCH VISIBILITY AND HIGHER ORGANIC TRAFFIC
2. GREATER IMPACT WITH GROWING BRAND AWARENESS
3. DRIVES HIGHER ROI FOR SMALL BUSINESSES
4. BUILDS CUSTOMER TRUST, RESPECT, AND LOYALTY
5. HELP SMALL BUSINESSES UNDERSTAND THEIR AUDIENCE BETTER
6. GROWS DOMAIN AUTHORITY

4. STEPS TO CREATING A CONTENT MARKETING STRATEGY FOR YOUR
SMALL BUSINESS
• STEP 0: GET EVERYTHING IN ORDER BEFORE CREATING A SMALL BUSINESS
CONTENT MARKETING STRATEGY
• STEP 1: DEFINE YOUR GOALS
• STEP 2: IDENTIFY METRICS TO MEASURE YOUR CONTENT'S PERFORMANCE
• STEP 3: DEFINE YOUR TARGET AUDIENCE AND CONTENT FORMATS
• STEP 4: CREATE A SOLID CONTENT CALENDAR
• STEP 5: DEVELOP CONTENT THAT ADDS VALUE TO YOUR TARGET AUDIENCE
• STEP 6: DISTRIBUTE YOUR CONTENT ACROSS CHANNELS
• STEP 7: REPURPOSE AND REFRESH CONTENT THAT PERFORMS WELL

5. 7 BEST CONTENT MARKETING PRACTICES FOR SMALL BUSINESSES
• CREATE CONTENT AROUND WHAT PEOPLE ASK
• PUBLISH AN EXHAUSTIVE LIST OF STATISTICS AND GLOSSARIES
• BECOME A GUEST AUTHOR ON OTHER INDUSTRY-SPECIFIC WEBSITES
• STUDY AND COMPARE DIFFERENT PRODUCTS
• DO EXPERT INTERVIEWS AND POST THEM ON YOUR WEBSITE
• MONITOR THE LATEST TRENDS AND CREATE CONTENT AROUND THEM
• UTILIZE USER-GENERATED CONTENT (UGC)

7. BENEFITS OF HIRING A CONTENT-DRIVENDIGITALMARKETINGAGENCY
• YOU CUT DOWN THE OVERALL COSTS
• WORK WITH EXPERTS IN DIGITAL MARKETING
• STAY RELEVANT TO YOUR INDUSTRY
• NO SHORTAGE OF NEW IDEAS
• SCALING OPPORTUNITIES
• ACHIEVE MEASURABLE RESULTS
• LEVERAGE THE POWER OF STORYTELLING