CONTENT LICENSING - Assessing what you can sell
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Pre-conference session at Software & Information Industry Association's Buy/Sell Content Conference January 2016
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CONTENT LICENSING - Assessing what you can sell
- 2. Precon: Assessing Your Opportunity: What Can You Sell? Ed Keating co founder / VP Gov’t Affairs
- 5. What do you have to license? (don’t miss out on anything)
- 6. Be thorough… •Is there a backlist? •Archives? •Discontinued products?
- 7. Special Cases Crown Jewels Exclusives New Products Acquisitions/Divestitures
- 8. I don’t want to license that! (crown jewels) •We all have our price •Competitive intelligence
- 9. Exclusives
- 10. New Products •incorporate this into your NPD process •Plan for it – it should not be an afterthought •Acquisitions/Divestitures
- 12. Managing formats and variations •ONIX •XML •Various ePub formats •News ml •prism Different partners will have differing requirements and information needs
- 13. Audit Data – bibliographic • Imprint/Brand • Content Type • Title • ISBN/IssN/eISBN • Product Number • Copyright Year • Product Code •Product Type •Product Name •Date Published •Category •Author •Frequency •Archive size RIGHTS & RESTRICTIONS
- 14. Audit Data - pricing •Hard Copy •Electronic •Single User Price •Site License •Enterprise wide
- 15. Audit Data - artifacts •Description •Sample •Table of Contents
- 16. Audit Tools • • • • Webstore software • Content Management Systems
- 18. How do you manage this process?
- 19. Can you staff it? •Internal Staff or Agent •Content/Editorial •IT Staff •Accounting
- 20. Can you update all the licensed content? •Who is responsible for updating? •Do they have time to do it? •Is this an add-on job to be done when they are not busy? •Can you Redact content?
- 21. Is it deliverable to your partners? • What is their time frame or production window?
- 22. Wrap-up •obligation •Who owns it? •Chunk out the work – do it in phases •Resellers •Ebook vendors •Aggregated database product vendors
- 23. Sleep like a …
- 24. Contact Info Ed Keating co founder / VP Govt Affairs ekeating@cannabiz.media 203-826-8630 ekeating 24
Editor's Notes
- Your content collection? Does it look like this?
- Ed Keating – Co Founder of Cannabiz Media Managed the licensing function at BLR. Spent a lot of time at SIIA too! Assessing your Opportunity - what can you sell Justin Hoffman – organizational readiness - Paul Gerbino – Go to market
- Three areas to assess your opportunity…
- Text articles are still valuable but no longer king—today the content that is really in demand ranges from data to research to video. Learn how to do an audit of your existing assets to identify what you can sell and where you can mine new opportunities.
- Beauty contest. Some of this info is going to make it into a brochure for you or someone else to sell… Perhaps more than you think? All products and all digital formats What else is there?
- There may be things you can sell in all of these categories.
- Does anyone here have exclusive deals – monogamous?
- Most of us don’t incorporate How do you tag the content / can it be broken down into piece parts? Acquire / Divest – your partners need to know! Now you should have a good idea of the products you have to license + maybe the subparts too
- Some will be partner dependent ONIX is "an XML-based family of international standards intended to support computer-to-computer communication between parties involved in creating, distributing, licensing or otherwise making available intellectual property in published form, whether physical or digital.
- Matters if you are working with resellers – sometimes you may need to share shipping price too.
- How often should you update these? For your partners Direct sales impact
- If done well, it will involve multiple departments and people…
- Staff audit – Justin’s session will go into these in more detail Internal or Outsourced – Show of hands
- Struggle for us. Some content was XML, some not. Some could get updated, some took a while…
- Ebooks or content uploads Can you FTP? API?
- It is like a product – with customers Chunk out the work from simple to complex Resellers / Subscription Vendors Library e-Book vendors Aggregated Database product