The document discusses the importance of content in the context of Web 2.0 and user-generated platforms. It notes that content can come in many forms, including text, photos, videos, graphics/infographics, comments, and shared links. Strong, consistent messaging delivered through compelling visions and engaged people are highlighted as ways to effectively utilize content.

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Съдържанието е цар.

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WEB 2.0
User centric
User generated

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Видове съдържание
Текст
Снимки
Видео
Графики / инфографики
Коментари
Споделени линкове

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Изводи
Силни послания

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Изводи
Силни визии

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Изводи
Влиятелни личности

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Изводи
Консистентност

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Изводи
Постоянство

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Изводи
Ангажирани хора

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Благодаря за вниманието!
Жюстин Томс
jtoms@abcbg.com