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ASISTENCIA Y REPRESENTACIÓN EN NEGOCIOS INTERNACIONALES
ASISTENCIA Y REPRESENTACIÓN EN NEGOCIOS INTERNACIONALES

estadistica de los medios digitales en mexico

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    
      
                                    •                                   
                        
                             
                                                     
                          
  
                                                        
                                             
                      84 83  8 19  44 40    26 29     22 26     11 14           
                                         
                                                   
                                             
          87  77   33     41  54   15   28  0    24   40  38  17  25  16  25  23  6  0          
                                                          
       ACTIVIDADES ACTIVIDADES   OFFLINE % ONLINE %   Hablo por teléfono Veo televisión   Escucho música    Escucho el radio   Leo libros     Compro o descargo música         
    
                      55 86 2009 2010 2009 2010 65 55 % % % % 15 39 54 85 14 41  48 36  39 49 86 24 33 30 27 25  57 89 3 36 23 24  52 89 8 37 6 7  44 83 7 35 5 5 2 4  68 90 14 50 1 2     
                                         
                    
                                                                                          
                                 
                                                                  
      Fuente: Comscore "Situación de Internet en Latinoamérica", Junio 2010  El número de usuarios de YouTube, Brasil se encuentra en la posición no. 6 a nivel mundial con el 3.6% de los usuarios. México se encuentra en la posición no. 7 con el 3.5% de los usuarios. Fuente: Alexa.com
          10% 10% 6% 4%  4%  3% 3% 3% 3% 2% 2% 
   
            Me quita tiempo 36 48 Me molesta que aparezca cuando navego 37 43 No me llama la atención 38 40 Porque al dar 'click' me lleva a otro sitio 39 38 Porque anuncian productos que no me interesan 32 37 Porque no es confiable/ no me da confianza 34 29 Porque se abren muchas páginas a la vez 35 29 Prefiero la publicidad en otros medios como la televisión, radio o espectaculares 22 18 No me interesa la Publicidad que hacen por Internet 7 13 Porque es aburrida 11 13 Porque no se descarga bien en mi computadora 6 4 Otro 2 4    
     NETO FORMATO 25% Imágenes 6 Videos 5 Imágenes animadas / caricaturas 5 Juegos 3 La música 3 Diseño 2 Fotografías 2 NETO COLOR 14% Color s/e 10 Colores llamativos / atractivos 3 NETO CREATIVIDAD 11% Publicidad llamativa / atractiva 6 Frases llamativas / atractivas 2 Las frases 2 Publicidad original 1 NETO ESTRATEGIAS 11% Promociones 4 Ofertas 3 El producto 2 Descuentos 2  Información de sus productos 2
   
                                                      
                                                                         
                                                                                           
                                                                                            
  
                         
               •     •    
 •     •     •   
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  • 2.       
  • 3.                                     •                                   
  • 4.                         
  • 5.                              
  • 6.                                                      
  • 7.                           
  • 9.                                                         
  • 10.                                              
  • 11.                       84 83  8 19  44 40    26 29     22 26     11 14           
  • 12.                                          
  • 13.                                                    
  • 14.                                              
  • 15.           87  77   33     41  54   15   28  0    24   40  38  17  25  16  25  23  6  0          
  • 16.                                                           
  • 17.        ACTIVIDADES ACTIVIDADES   OFFLINE % ONLINE %   Hablo por teléfono Veo televisión   Escucho música    Escucho el radio   Leo libros     Compro o descargo música         
  • 18.    
  • 19.                       55 86 2009 2010 2009 2010 65 55 % % % % 15 39 54 85 14 41  48 36  39 49 86 24 33 30 27 25  57 89 3 36 23 24  52 89 8 37 6 7  44 83 7 35 5 5 2 4  68 90 14 50 1 2     
  • 20.                                          
  • 21.                     
  • 22.                                                                                           
  • 23.                                  
  • 24.                                                                   
  • 25.       Fuente: Comscore "Situación de Internet en Latinoamérica", Junio 2010  El número de usuarios de YouTube, Brasil se encuentra en la posición no. 6 a nivel mundial con el 3.6% de los usuarios. México se encuentra en la posición no. 7 con el 3.5% de los usuarios. Fuente: Alexa.com
  • 26.           10% 10% 6% 4%  4%  3% 3% 3% 3% 2% 2% 
  • 28.             Me quita tiempo 36 48 Me molesta que aparezca cuando navego 37 43 No me llama la atención 38 40 Porque al dar 'click' me lleva a otro sitio 39 38 Porque anuncian productos que no me interesan 32 37 Porque no es confiable/ no me da confianza 34 29 Porque se abren muchas páginas a la vez 35 29 Prefiero la publicidad en otros medios como la televisión, radio o espectaculares 22 18 No me interesa la Publicidad que hacen por Internet 7 13 Porque es aburrida 11 13 Porque no se descarga bien en mi computadora 6 4 Otro 2 4    
  • 29.      NETO FORMATO 25% Imágenes 6 Videos 5 Imágenes animadas / caricaturas 5 Juegos 3 La música 3 Diseño 2 Fotografías 2 NETO COLOR 14% Color s/e 10 Colores llamativos / atractivos 3 NETO CREATIVIDAD 11% Publicidad llamativa / atractiva 6 Frases llamativas / atractivas 2 Las frases 2 Publicidad original 1 NETO ESTRATEGIAS 11% Promociones 4 Ofertas 3 El producto 2 Descuentos 2  Información de sus productos 2
  • 31.                                                       
  • 32.                                                                          
  • 33.                                                                                            
  • 34.                                                                                             
  • 36.                          
  • 37.                •     •    
  • 38.  •     •     •   