Consumer Decision Making Process.pptx
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The document outlines the 5 key stages of the consumer purchase decision process: 1) problem recognition, 2) information search, 3) alternative evaluation, 4) purchase decision, and 5) post-purchase behavior. It then provides details about each stage, including how marketers can impact the process by communicating with consumers at the right time and providing helpful information to influence their search, criteria, and decision phases. The process is meant to help consumers systematically evaluate their options when making important purchase decisions.
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Customer Decision- Making Process
The customer decision-making process involves 5 steps: 1) need recognition, 2) information search, 3) alternative evaluation, 4) purchase/consumption, and 5) post-purchase evaluation. It describes the stages a customer goes through before, during, and after making a purchase. Understanding this process allows marketers to identify the driving forces behind consumer purchasing and better target their products, services, and marketing strategies.
Chapter 1 Introduction to Consumer Behaviour
This document provides an overview of consumer behavior and the consumer buying process. It defines consumer behavior as the study of how consumers make purchasing decisions and outlines several key factors that influence those decisions, including cultural, social, personal, and psychological forces. It then describes the common roles that individuals play in the buying process, such as the initiator, influencer, decider, buyer, and user. Finally, it outlines the five main stages of the consumer buying decision process: problem recognition, information search, evaluation of alternatives, purchase, and post-purchase evaluation.
Stages of consumer buying behaviour
The document outlines the 5 stages of the consumer decision making process:
1) Need recognition - the consumer identifies a need or want.
2) Information search - the consumer gathers information from various sources to learn about options.
3) Evaluation of alternatives - the consumer evaluates different products or brands that could satisfy their need.
4) Purchase decision - the consumer decides what to buy and where to buy based on their research.
5) Post-purchase evaluation - after buying, the consumer assesses how well the product met their needs and expectations.
Consumer buying decision process
What consumers thinking before purchasing the commodity or how they take decisions for purchasing any commodity.
This presentation covered the stages of buying process of coonsumer.So, it helps to analyse the buying behaviour of people.
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The document outlines a 5-step consumer decision making process: 1) need recognition, 2) information search, 3) alternative evaluation, 4) purchase and consumption, and 5) post-purchase evaluation. It then discusses factors like psychological, social, and situational influences that can affect the consumer search process. Finally, it notes that understanding consumer behavior is important for marketing but people don't always follow a strict process and undesirable behavior can negatively impact brands through bad word-of-mouth.
Consumer decision making process
By:
Dr. Pankaj Chaudhari
Assistant Professor,
Ph. D., M. Com., MBA (Finance & HR), B. Ed., GDC&A
Department of Commerce and Business Management
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Learn how understanding the buying process that consumers go through can help you in turning consumers into your customers.
Consumer Buying Process
The document outlines the 5 main stages of the consumer buying process: 1) need recognition, 2) gather information, 3) evaluate solutions, 4) purchase stage, and 5) post-purchase stage. It then provides details on each stage, describing how consumers recognize problems, look for information about products/services, compare options, make a purchase decision, and experience post-purchase satisfaction or dissatisfaction. Additional factors that influence the consumer buying process are also listed such as cultural, social, personal, and psychological factors.
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Customer Decision- Making Process
The customer decision-making process involves 5 steps: 1) need recognition, 2) information search, 3) alternative evaluation, 4) purchase/consumption, and 5) post-purchase evaluation. It describes the stages a customer goes through before, during, and after making a purchase. Understanding this process allows marketers to identify the driving forces behind consumer purchasing and better target their products, services, and marketing strategies.
Chapter 1 Introduction to Consumer Behaviour
This document provides an overview of consumer behavior and the consumer buying process. It defines consumer behavior as the study of how consumers make purchasing decisions and outlines several key factors that influence those decisions, including cultural, social, personal, and psychological forces. It then describes the common roles that individuals play in the buying process, such as the initiator, influencer, decider, buyer, and user. Finally, it outlines the five main stages of the consumer buying decision process: problem recognition, information search, evaluation of alternatives, purchase, and post-purchase evaluation.
Stages of consumer buying behaviour
The document outlines the 5 stages of the consumer decision making process:
1) Need recognition - the consumer identifies a need or want.
2) Information search - the consumer gathers information from various sources to learn about options.
3) Evaluation of alternatives - the consumer evaluates different products or brands that could satisfy their need.
4) Purchase decision - the consumer decides what to buy and where to buy based on their research.
5) Post-purchase evaluation - after buying, the consumer assesses how well the product met their needs and expectations.
Consumer buying decision process
What consumers thinking before purchasing the commodity or how they take decisions for purchasing any commodity.
This presentation covered the stages of buying process of coonsumer.So, it helps to analyse the buying behaviour of people.
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The document outlines a 5-step consumer decision making process: 1) need recognition, 2) information search, 3) alternative evaluation, 4) purchase and consumption, and 5) post-purchase evaluation. It then discusses factors like psychological, social, and situational influences that can affect the consumer search process. Finally, it notes that understanding consumer behavior is important for marketing but people don't always follow a strict process and undesirable behavior can negatively impact brands through bad word-of-mouth.
Consumer decision making process
By:
Dr. Pankaj Chaudhari
Assistant Professor,
Ph. D., M. Com., MBA (Finance & HR), B. Ed., GDC&A
Department of Commerce and Business Management
Why Consumers Buy What They Buy
Learn how understanding the buying process that consumers go through can help you in turning consumers into your customers.
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The document outlines the 5 main stages of the consumer buying process: 1) need recognition, 2) gather information, 3) evaluate solutions, 4) purchase stage, and 5) post-purchase stage. It then provides details on each stage, describing how consumers recognize problems, look for information about products/services, compare options, make a purchase decision, and experience post-purchase satisfaction or dissatisfaction. Additional factors that influence the consumer buying process are also listed such as cultural, social, personal, and psychological factors.
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Ruchika Kulshrestha defines consumer decision making as a process of gathering and evaluating information to select the best option to solve a problem or make a purchase choice. The consumer decision making process involves several steps: recognizing a problem or need, searching for information to address the need, evaluating alternatives, making a purchase decision, and evaluating the post-purchase experience. Key factors that influence the process include involvement level, attitudes, external stimuli, and feedback from other customers.
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Getting customers does not have to be a wild goose chase. In this mini-presentation I layout the 5-Step Consumer Decision-making process that you can use as a guide in your marketing efforts.
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The document discusses the 5 phases of consumer decision making: need awareness, information search, evaluation of alternatives, purchase, and post-purchase evaluation. It explains how marketers can influence consumers at each stage, such as creating need awareness through advertising or conversations, ensuring information is available online for the information search phase, emphasizing value and advantages compared to competitors during evaluation, and following up after purchase through surveys or calls. The key is understanding consumer needs and concerns at each step of the process in order to guide them towards purchasing.
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Consumer Decision Making
Welcome class to week six of the course, we only have three weeks left to go, yeah. We have officially covered over the last five weeks the foundations of what marketing is, along with discussing in depth the elements (four P’s) of the marketing mix. This week, we are going to discover what I like to call the fifth P of the marketing mix, “people.” We are going to learn all about the consumer this week and the vital role “People,” also known as the consumers play within the wonderful world of marketing. Let’s not waste anymore time and jump right into the role of a consumer.
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Consumers’ product and service preferences are constantly changing. Marketing managers must understand these desires in order to create a proper marketing mix for a well-defined market. So it is critical that marketing managers have a thorough knowledge of consumer behavior. Consumer behavior describes how consumers make purchase decisions and how they use and dispose of the purchased goods or services. Understanding how consumers make purchase decisions can help marketing managers know how to meet the demands, needs, and criterion of the consumer.
The Consumer Decision Making Process
When buying products, particularly new or expensive items, consumers generally follow the consumer decision-making process, a five-step process used by consumers when buying goods or services. The five steps of the consumer decision-making process are: (1) need recognition, (2) information search, (3) evaluation of alternatives, (4) purchase, and (5) post-purchase behavior.
These five steps represent a general process that can be used as a guide for studying how consumers make decisions. It is important to note, though that consumers’ decisions do not always proceed in order through all of these steps. In fact, the consumer may end the process at any time or may not even make a purchase. Let’s discuss the five steps of the consumer decision-making process in greater detail.
1. Need Recognition
The first stage in the consumer decision-making process is need recognition. Need recognition is the result of an imbalance between actual and desired states. The imbalance arouses and activates the consumer decision-making process. Need recognition is triggered when a consumer is exposed to either an internal or an external stimulus, which is any unit of input affecting one or more of the five senses: sight, smell, taste, touch, and hearing.
Internal stimuli are occurrences you experience such as hunger or thirst. External stimuli are influences from an outside source such as someone’s recommendation of a new restaurant, the color of an automobile, the design of a package, a brand name mentioned by a friend, or a ...
Consumer Purchase Process
The document summarizes the consumer purchase process in 5 stages:
1) Need recognition - a consumer faces a need or problem that starts the process.
2) Information search - the consumer searches for information on options from formal and informal sources.
3) Developing and evaluating alternatives - the consumer considers options that satisfy their needs.
4) Purchase decision - the consumer intends to purchase an option based on their evaluation and influences from others.
5) Post-purchase behavior - the consumer is satisfied and shares their experience, or dissatisfied and shares negative feedback.
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The document outlines the consumer decision making process, which consists of 5 steps: problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. It then provides details about each step, including examples. It also discusses alternative forms of decision making, habitual/routine, limited, and extended decision making. The key aspects of the consumer decision making process are recognizing a problem, gathering information from various sources, comparing alternatives, making the purchase, and evaluating the purchase.
Consumer Bahavior: Decision Making process
The document outlines the consumer decision making process, which consists of problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation. It also discusses alternative forms of decision making like habitual, limited, and extended decision making. Heuristics and decision rules that help consumers in their decision making are also explained. Key aspects of each step in the consumer decision making process are defined along with relevant examples.
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Mrk2100 Point of View Slideshow
The document discusses the consumer decision process, which consists of 5 steps: need recognition, information search, alternative evaluation, purchase/consumption, and post-purchase. It describes each step in more detail, including the types of needs, risks considered during search, attributes used for evaluation, and possible post-purchase outcomes. Additionally, it identifies 4 factors that influence the decision process: psychological, social, situational, and marketing mix. Finally, it outlines two types of buying decisions based on involvement: extended and limited problem solving.
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Understanding Consumer Decision Making: Dr. Malcolm Smith, I.H. Asper School ...
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Consumer behavior - Decision making & Types
Consumer Decision Making Process, types of consumer decision making, types of information search activities, information search
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The document outlines the key steps in a consumer's decision-making process: need recognition, information search, evaluation of alternatives, purchase and consumption, and post-purchase evaluation. It discusses factors that influence each step, including psychological factors (motives, attitudes, perceptions), social factors (family, culture), situational factors (environment at time of purchase), and elements of the marketing mix (product, price, place, promotion). Understanding the complex consumer decision process can help marketers develop effective strategies to meet consumer needs and influence purchase decisions.
Consumer behavior power point2019
The document outlines the key steps in a consumer's decision-making process: need recognition, information search, evaluation of alternatives, purchase and consumption, and post-purchase evaluation. It discusses factors that influence each step, including psychological factors like motives, attitudes, and lifestyle; social factors like family and culture; situational factors like the purchase environment; and aspects of the marketing mix like product, price, and promotion. Understanding the complex consumer decision process can help marketers develop effective strategies to meet consumer needs.
How do consumers make purchasing decisions?
The 5-stage consumer decision process model includes: 1) problem recognition triggered by internal or external stimuli, 2) information search using personal, commercial, public, or experimental sources to learn about brands, 3) evaluation of alternatives where consumers form preferences among brands based on perceived ability to satisfy needs, 4) purchase decision involving sub-decisions like brand, dealer, quantity, and payment method, and 5) post-purchase behavior including satisfaction, actions like word-of-mouth, and disposal.
Group-1-Customers (1).pptx
The document discusses key concepts related to customers, including:
1. It defines what a customer is and explains that customer needs can be functional, social, or emotional.
2. Customer pain points refer to persistent problems with products or services and can include issues like high costs, poor support, or inconvenience.
3. Understanding customer demographics, conducting market research, and validating products with customers are important parts of the customer experience process.
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Consumer behavior involves how individuals make decisions to purchase goods and services. It is influenced by cultural, social, personal, and psychological factors. Understanding consumer behavior helps companies identify and satisfy consumer needs to achieve marketing goals. It provides insights into what products consumers want in terms of color, design, and size that can inform a company's production policy.
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The consumer decision process model outlines the steps consumers go through when making purchases. It includes: 1) recognizing a need, which can be functional or psychological, 2) searching internally or externally for information, considering risks, 3) evaluating alternatives based on important attributes and decision rules, and 4) experiencing post-purchase cognitive dissonance or loyalty. Consumer needs, environment, and habits all influence their buying decisions as they work to fulfill needs and reach self-actualization through their purchases.
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Consumer decision process
Ruchika Kulshrestha defines consumer decision making as a process of gathering and evaluating information to select the best option to solve a problem or make a purchase choice. The consumer decision making process involves several steps: recognizing a problem or need, searching for information to address the need, evaluating alternatives, making a purchase decision, and evaluating the post-purchase experience. Key factors that influence the process include involvement level, attitudes, external stimuli, and feedback from other customers.
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Getting customers does not have to be a wild goose chase. In this mini-presentation I layout the 5-Step Consumer Decision-making process that you can use as a guide in your marketing efforts.
Buying Decision Making Process
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The document discusses the 5 phases of consumer decision making: need awareness, information search, evaluation of alternatives, purchase, and post-purchase evaluation. It explains how marketers can influence consumers at each stage, such as creating need awareness through advertising or conversations, ensuring information is available online for the information search phase, emphasizing value and advantages compared to competitors during evaluation, and following up after purchase through surveys or calls. The key is understanding consumer needs and concerns at each step of the process in order to guide them towards purchasing.
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Assignment needs to make sure it relates to this week’s readings and lecture. The assignment also needs demonstrate an understanding of lesson concept and clearly present well-reasoned ideas and concepts.
Consumer Decision Making
Welcome class to week six of the course, we only have three weeks left to go, yeah. We have officially covered over the last five weeks the foundations of what marketing is, along with discussing in depth the elements (four P’s) of the marketing mix. This week, we are going to discover what I like to call the fifth P of the marketing mix, “people.” We are going to learn all about the consumer this week and the vital role “People,” also known as the consumers play within the wonderful world of marketing. Let’s not waste anymore time and jump right into the role of a consumer.
The Importance of Understanding Consumer Behavior
Consumers’ product and service preferences are constantly changing. Marketing managers must understand these desires in order to create a proper marketing mix for a well-defined market. So it is critical that marketing managers have a thorough knowledge of consumer behavior. Consumer behavior describes how consumers make purchase decisions and how they use and dispose of the purchased goods or services. Understanding how consumers make purchase decisions can help marketing managers know how to meet the demands, needs, and criterion of the consumer.
The Consumer Decision Making Process
When buying products, particularly new or expensive items, consumers generally follow the consumer decision-making process, a five-step process used by consumers when buying goods or services. The five steps of the consumer decision-making process are: (1) need recognition, (2) information search, (3) evaluation of alternatives, (4) purchase, and (5) post-purchase behavior.
These five steps represent a general process that can be used as a guide for studying how consumers make decisions. It is important to note, though that consumers’ decisions do not always proceed in order through all of these steps. In fact, the consumer may end the process at any time or may not even make a purchase. Let’s discuss the five steps of the consumer decision-making process in greater detail.
1. Need Recognition
The first stage in the consumer decision-making process is need recognition. Need recognition is the result of an imbalance between actual and desired states. The imbalance arouses and activates the consumer decision-making process. Need recognition is triggered when a consumer is exposed to either an internal or an external stimulus, which is any unit of input affecting one or more of the five senses: sight, smell, taste, touch, and hearing.
Internal stimuli are occurrences you experience such as hunger or thirst. External stimuli are influences from an outside source such as someone’s recommendation of a new restaurant, the color of an automobile, the design of a package, a brand name mentioned by a friend, or a ...
Consumer Purchase Process
The document summarizes the consumer purchase process in 5 stages:
1) Need recognition - a consumer faces a need or problem that starts the process.
2) Information search - the consumer searches for information on options from formal and informal sources.
3) Developing and evaluating alternatives - the consumer considers options that satisfy their needs.
4) Purchase decision - the consumer intends to purchase an option based on their evaluation and influences from others.
5) Post-purchase behavior - the consumer is satisfied and shares their experience, or dissatisfied and shares negative feedback.
Enterp 130929222040-phpapp01
The document outlines the consumer decision making process, which consists of 5 steps: problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. It then provides details about each step, including examples. It also discusses alternative forms of decision making, habitual/routine, limited, and extended decision making. The key aspects of the consumer decision making process are recognizing a problem, gathering information from various sources, comparing alternatives, making the purchase, and evaluating the purchase.
Consumer Bahavior: Decision Making process
The document outlines the consumer decision making process, which consists of problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation. It also discusses alternative forms of decision making like habitual, limited, and extended decision making. Heuristics and decision rules that help consumers in their decision making are also explained. Key aspects of each step in the consumer decision making process are defined along with relevant examples.
Consumer Behavior
Consumer Behavior is how consumers choose, consume, and dispose of products and services. This describes the consumer decision process that helps customers become aware and identify their needs and wants, explaining each step of the process.
Mrk2100 Point of View Slideshow
The document discusses the consumer decision process, which consists of 5 steps: need recognition, information search, alternative evaluation, purchase/consumption, and post-purchase. It describes each step in more detail, including the types of needs, risks considered during search, attributes used for evaluation, and possible post-purchase outcomes. Additionally, it identifies 4 factors that influence the decision process: psychological, social, situational, and marketing mix. Finally, it outlines two types of buying decisions based on involvement: extended and limited problem solving.
Consumer buying behavior & Process
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Consumer Buying Process.
Factors influencing decision process.
Problem/Need Recognition
Understanding Consumer Decision Making: Dr. Malcolm Smith, I.H. Asper School ...
Professor Smith, Head of the Department of marketing at the University of Manitoba's I.H. Asper School of Business will be on hand to share his expertise on consumer decision making. He'll provide insight on the influences and barriers to consumer decision making that consumers of housing face, and discuss mistakes that salespeople make in the selling process. Take with you a better understanding of the entire consumer decision-making process and tips to spark consumer decision-making.
Consumer behavior - Decision making & Types
Consumer Decision Making Process, types of consumer decision making, types of information search activities, information search
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The document outlines the key steps in a consumer's decision-making process: need recognition, information search, evaluation of alternatives, purchase and consumption, and post-purchase evaluation. It discusses factors that influence each step, including psychological factors (motives, attitudes, perceptions), social factors (family, culture), situational factors (environment at time of purchase), and elements of the marketing mix (product, price, place, promotion). Understanding the complex consumer decision process can help marketers develop effective strategies to meet consumer needs and influence purchase decisions.
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The document outlines the key steps in a consumer's decision-making process: need recognition, information search, evaluation of alternatives, purchase and consumption, and post-purchase evaluation. It discusses factors that influence each step, including psychological factors like motives, attitudes, and lifestyle; social factors like family and culture; situational factors like the purchase environment; and aspects of the marketing mix like product, price, and promotion. Understanding the complex consumer decision process can help marketers develop effective strategies to meet consumer needs.
How do consumers make purchasing decisions?
The 5-stage consumer decision process model includes: 1) problem recognition triggered by internal or external stimuli, 2) information search using personal, commercial, public, or experimental sources to learn about brands, 3) evaluation of alternatives where consumers form preferences among brands based on perceived ability to satisfy needs, 4) purchase decision involving sub-decisions like brand, dealer, quantity, and payment method, and 5) post-purchase behavior including satisfaction, actions like word-of-mouth, and disposal.
Group-1-Customers (1).pptx
The document discusses key concepts related to customers, including:
1. It defines what a customer is and explains that customer needs can be functional, social, or emotional.
2. Customer pain points refer to persistent problems with products or services and can include issues like high costs, poor support, or inconvenience.
3. Understanding customer demographics, conducting market research, and validating products with customers are important parts of the customer experience process.
Chapter 5 principles of marketing
The document discusses consumer behavior and the consumer decision-making process. It describes consumer behavior as how individuals and groups decide to buy, use, and dispose of goods and services. The consumer decision-making process involves 5 stages: need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation. Marketers aim to understand this process to better target consumers. The document also discusses the adoption process, whereby consumers progress from awareness to adoption of new products through 5 stages: awareness, interest, evaluation, trial, and adoption. Understanding consumer behavior and decision-making is important for marketers.
Consumer Behaviour
Consumer behavior involves how individuals make decisions to purchase goods and services. It is influenced by cultural, social, personal, and psychological factors. Understanding consumer behavior helps companies identify and satisfy consumer needs to achieve marketing goals. It provides insights into what products consumers want in terms of color, design, and size that can inform a company's production policy.
Consumer Behavior
The consumer decision process model outlines the steps consumers go through when making purchases. It includes: 1) recognizing a need, which can be functional or psychological, 2) searching internally or externally for information, considering risks, 3) evaluating alternatives based on important attributes and decision rules, and 4) experiencing post-purchase cognitive dissonance or loyalty. Consumer needs, environment, and habits all influence their buying decisions as they work to fulfill needs and reach self-actualization through their purchases.
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Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
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Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
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Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
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In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
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• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastPillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
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This guide is for those who are selling digital products on Etsy platform.
Digital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew RupertDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
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-Recognize the critical role of strategy in marketing
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As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
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Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
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Etsy Marketing Guide - Tips For Selling Digital Products
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Consumer Decision Making Process.pptx
- 1. Consumer Decision Making Process By: Ian Howland
- 2. Consumer Purchase Decision Process This process contains 5 key factors that make this an important factor in the marketing area. 1. Problem Recognition 2. Alternative evaluation 3. Information search 4. Purchase decision 5. Post-Purchase Behavior.
- 3. Consumer Purchase Decision Process Problem Recognition This is an example if you needed a car to get somewhere, but your car is broken down. Your current state is that you have a car broken down and you can’t go top where you need to go. Your desired state is that you want a working car to get to where you need to go.
- 4. Consumer Purchase Decision Process Information Search This is where you have 2 type of information you can have internal and external search. Internal search is where you have it in your own head and don’t need to use ay outside resources to get your answer. External search is where you have to use google and other websites to find information on the product.
- 5. Alternative Evaluation When you are looking at an item you want to base it off of a criteria and see what follows that criteria and look at alternative items that match the criteria so that you are happy with your purchase.
- 6. Purchase Decision This is the part when you choose what you are going to buy, when you are going to get it, and where you are going to purchase your item.
- 7. Post Purchase Behavior When you finish the purchase you will go through the final stage. The Purchase evaluation, this is where you look at your criteria and see what you have completed. Then if you didn’t make the right purchase you will go through the cognitive dissonance this is where you think back on if you made the right decision or not.
- 8. How Marketers Can Impact the Process Problem recognition phase- Communicating with the consumer at the right time. Search Phase- Develop a communication process that provides helpful information to buyers. Criteria Phase- Leveraging important product attributes. Decision Phase- Right Product, Right Time, Right Place Post-Purchase Phase- Customer satisfaction/ follow up
- 9. Consumer Decision Making. This helps consumers see what they want and how they should do it.
- 10. End of Consumer Decision Making Many people should learn to use this process when making a important decision.