Goffman (1959) as (cited in Schulz 2012), used theatric allegory to define how a consumer behaves in his “impression management theory”, as a consumer is a social scientist who behaves in public, the way an actor performs on stage in front of an audience .
Schulz 2012 also elaborates; another useful measure of a consumer’s behavioral traits is “reflexivity” by which a customer’s response and reaction can be analyzed by his past experience.
Customer preferences while purchasing Smart phone in India.Amar Girdhar
Dissertation project undertaken for partial fulfillment of MBA under Institute of Management,Nirma University.
The study comprised of understanding the customer perception towards smartphone over the feature phone. It also encompasses the factors that influence the decision making process of smartphone. The sample units comprised of mobile phone users i.e. feature phone as well as smartphone in the Tier-I cities (New Delhi, Mumbai, Kolkata, etc.) and Tier –II cities (Ahmedabad, Surat, etc.), out of them mostly belong to middle and upper SEC. The study involves a sample of 120 respondents based on convenience sampling. It also consists of understanding the motivation behind the purchase of smartphone and the sources of information search which would assist in devising strategies to position smartphone brand.
Factors Affecting Mobile Phone Brand Preference Empirical Study on Sri LankaRiyath Ismail
Abstract
This study gives an insight into the mobile market industry in Sri Lanka. Mobile phone manufactures and marketers are facing hyper competition in Sri Lanka as well as in the world mobile market. Mobile phone marketers should have clear idea about the factors which are affecting the choice of the mobile phone to design, produce, set price, communicate and promote the mobile phone in such manner to get more market share and win whole hard of the potential consumers and stakeholders. This study aims to find out the factors which are affecting the choice of a particular mobile brand when make purchase decision with reference to Sri Lankan university students. The primary data collected through online-based questionnaire designed and then sent to randomly selected students to respond who are following any programme of study in universities island-wide. Descriptive statistics; mean and standard deviation are used to identify the factors those are affecting the mobile brand preference. Price, stylish appearances and perceived quality are found as very important factors on purchase decision when selecting a mobile phone brand.
A Comparative Study between Samsung and Apple Smart Phones-Saudi Arabian Wome...INFOGAIN PUBLICATION
Today smart phones are in increasing demand in the student community. In order to understand about the brand preference between Samsung and Apple, a group of 200 female students from various Universities in Riyadh were selected in the age group of 18-25 years. The research instruments used in Questionnaire were closed ended questions. The basis of analysis was on brand loyalty, usage time, preferred features and brand preference. Based on the responses, it was understood that the brand preference between Apple and Samsung is equal.
Customer preferences while purchasing Smart phone in India.Amar Girdhar
Dissertation project undertaken for partial fulfillment of MBA under Institute of Management,Nirma University.
The study comprised of understanding the customer perception towards smartphone over the feature phone. It also encompasses the factors that influence the decision making process of smartphone. The sample units comprised of mobile phone users i.e. feature phone as well as smartphone in the Tier-I cities (New Delhi, Mumbai, Kolkata, etc.) and Tier –II cities (Ahmedabad, Surat, etc.), out of them mostly belong to middle and upper SEC. The study involves a sample of 120 respondents based on convenience sampling. It also consists of understanding the motivation behind the purchase of smartphone and the sources of information search which would assist in devising strategies to position smartphone brand.
Factors Affecting Mobile Phone Brand Preference Empirical Study on Sri LankaRiyath Ismail
Abstract
This study gives an insight into the mobile market industry in Sri Lanka. Mobile phone manufactures and marketers are facing hyper competition in Sri Lanka as well as in the world mobile market. Mobile phone marketers should have clear idea about the factors which are affecting the choice of the mobile phone to design, produce, set price, communicate and promote the mobile phone in such manner to get more market share and win whole hard of the potential consumers and stakeholders. This study aims to find out the factors which are affecting the choice of a particular mobile brand when make purchase decision with reference to Sri Lankan university students. The primary data collected through online-based questionnaire designed and then sent to randomly selected students to respond who are following any programme of study in universities island-wide. Descriptive statistics; mean and standard deviation are used to identify the factors those are affecting the mobile brand preference. Price, stylish appearances and perceived quality are found as very important factors on purchase decision when selecting a mobile phone brand.
A Comparative Study between Samsung and Apple Smart Phones-Saudi Arabian Wome...INFOGAIN PUBLICATION
Today smart phones are in increasing demand in the student community. In order to understand about the brand preference between Samsung and Apple, a group of 200 female students from various Universities in Riyadh were selected in the age group of 18-25 years. The research instruments used in Questionnaire were closed ended questions. The basis of analysis was on brand loyalty, usage time, preferred features and brand preference. Based on the responses, it was understood that the brand preference between Apple and Samsung is equal.
Consumer Intention to Adopt Smartphone Apps: An Empirical Study of PakistanIOSRJBM
The paper investigates the relationship between the perceived usefulness, perceived ease of use, perceived enjoyment, social needs, subjective norms, self-efficacy and personal attitude with a mediating role of Intention to adopt smart phone apps and impact on the customer behavior. The current recognition of smart phones is a result of rapid development in smart phone apps that offer much kind of mobile persistent services. We used theory of planned behavior for consumer intention to adopt these apps. Our findings suggest that consumer intention is always based on these factors like perceived usefulness, perceived ease of use, perceived enjoyment, social needs, subjective norms, self-efficacy and personal attitude now a days and that intention to adopt apps will impact the consumer behavior
An Analysis of Consumer Perceptions and Usage of Mobile Telecommunications Br...IOSR Journals
This study examines the consumer perceptions and usage of mobile telecommunication in Maiduguri Township. The study considers consumer demographic variables and service providers’ company brands which include MTN, Zain (Airtel), Globacom, Starcomms, Intercelluler and Mtel. Taking the entire consumers in Maiduguri as the population, it investigates the demographic variables of consumers between the age group of 18 and above currently using mobile telecommunication or who had once used mobile telecommunication services. A sample size of 500 was selected using purposive sampling technique. Specifically, the study targeted consumers at 20 different areas like car packs/stations, markets, and public institutions. Primary data were obtained through structured questionnaire and secondary data were obtained through company publications and standardised published materials from sources other than the company to develop the literature review. The data were then subjected to statistical analysis of Pearson’s correlation, chi-square and descriptive statistics, using statistical package for social sciences (SPSS) version 13. The study reveals that Mobile telecommunication was significantly dominated by three companies with about 97% of market share where by only one company having more than 50% of the market. Generally there was high and positive consumer awareness and perception towards all the mobile telecommunication providers. Consumers’ demographic variables were important especially age and educational background of consumer on identification or knowledge about brand of mobile telecommunication.
In China, a mobile education app is one of the top-three most popular apps, and its market size is
continually growing. As the age of the largest group of mobile app users in China is between 26 and 30 years
old, college students will become the largest potential group to use mobile education apps in the future.
Therefore, understanding the Chinese potential consumers’ attitude and behavior intention to use mobile
education apps is a good way for marketers to set up competitive strategies during promotions. Based on the
TAM model, this study used perceived usefulness, perceived ease of use, and perceived enjoyment to measure
students’ attitude and behavior intention to use mobile education apps in China. Based on the research of 125
Chinese college students, the result indicated that perceived usefulness and perceived enjoyment were positively
influencing users’ attitude and intention to use mobile education apps. However, the perceived ease of use didn’t
affect participants’ behavior intention to use education apps. It confirms that the perceptions of usefulness and
enjoyment are indicators of attitude and intention to use mobile education apps among Chinese college students.
Moreover, the perceived ease of use has a positive impact on the Chinese college students’ attitude toward
education apps but not the individual intention to use the apps. Therefore, in order to target Chinese college
students, marketers can focus on the usefulness and enjoyment of using education apps.
Understanding online brand communities the role of NVivo and NCaptureQSR International
Want to understand what drives brand communities and their behavior? Interested in discussing Netnography, a qualitative research methodology that adapts ethnographic research techniques to the study of culture and communities emerging through computer-mediated communications?
See how you can gather and work with social media data using NCapture from within NVivo and then automatically code social media data quickly and easily in order to visualize the results.
Consumer Perception of Mobile Advertising Values and their Attitude Towards M...ijtsrd
The study examined if there was relationship between consumer attitude towards mobile advertising and their perception of the informativeness, entertainment, credibility and irritativeness of mobile ads. The questionnaire was used to gather the primary data from of 400 mobile phone (GSM) users in Onitsha metropolis, Anambra State, Nigeria selected through non-probability sampling method. The frequency tables, percentages and Spearmans correlation coefficient were used to analyse the data. The results indicated that entertainment, informativeness, and credibility of mobile advert value leads to 66.9%, 67.6%, and 66.7% positive effect respectively on the consumer attitude towards mobile advertising; while irritation leads to 15.7% negative effect on the consumer attitude towards mobile advertising. The study further posit that informativeness (67.6%) is the most important factor that impacts on consumers perceptions, followed by entertainment (66.9%), credibility (66.7%), and then irritation (-15.7%). The study recommended that marketers need to (i) ensure that messages are sent to consumers at a reasonable time during the day based on consumers preference. Messages should be sent in suitable amount so as to avoid interruption and disturbance to consumers; (ii) seek ways to increase the level of entertainment pleasurable experience that can be derived from SMS advertisements. To this end, MMS (multimedia message services) substitute is the closest option that can balance out this inherent default SMS entertainment limitation Okwuchukwu Marcus, Anyasor | Njideka Nancy, Umeadi"Consumer Perception of Mobile Advertising Values and their Attitude Towards Mobile Advertising in Anambra State, Nigeria" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-1 | Issue-5 , August 2017, URL: http://www.ijtsrd.com/papers/ijtsrd150.pdf http://www.ijtsrd.com/management/marketing/150/consumer-perception-of-mobile-advertising-values-and-their-attitude-towards-mobile-advertising-in-anambra-state-nigeria/okwuchukwu-marcus-anyasor
An online flea market in higher education using c2 c e commerce model a requi...Struggler Ever
In higher education district, college students are special consumers. Second hand goods are their main needs while they are in college. Thereby public e-commerce websites may not fulfill their requirements. Trustworthiness and security, between e-commerce websites’ users, are also other issues that students, as buyers or sellers, are concerned about that public e-commerce users are still paying off its repercussions. Thus, it is essential to have an online flea market in higher education that specifically tailored to the students’ needs and demand. This study proposes a comprehensive requirements model that can be referred as guidelines to developing an online flea market for a higher education district. The methodology for constructing the requirements model involves four main phases, which are theoretical study, requirements elicitation, requirements’ analysis and requirement validation. The requirements model consists of several Unified Modeling Language (UML) diagrams, content, hypertext and presentation modeling; as well as list of requirements and use case description. The results form the requirements validation and it is very promising. Moreover, it demonstrated a significant efficiency of the requirements model towards a higher education district. After all, this work contributes to the requirements engineering domain specifically and to the body of software engineering generally.
Semester 2 final project done for applied market research at SIIB. Time duration to complete the proposal - 10 days. This was a part of the semester exam.
A study of how application usage can help increase consumer satisfaction for ...Abeer Raza
This study uses regression analysis to determine the effects of mobile applications on consumer satisfaction. The paper focuses on the impact of mobile application usage on consumer behavior with regards to consumer engagement and brand loyalty. The author also looks into understanding the different factors within a mobile app that increases consumer satisfaction. This approach helps identify not just the factors themselves and their benefits but also their contribution in cultivating a long-term relationship between consumers and businesses.
Consumer Intention to Adopt Smartphone Apps: An Empirical Study of PakistanIOSRJBM
The paper investigates the relationship between the perceived usefulness, perceived ease of use, perceived enjoyment, social needs, subjective norms, self-efficacy and personal attitude with a mediating role of Intention to adopt smart phone apps and impact on the customer behavior. The current recognition of smart phones is a result of rapid development in smart phone apps that offer much kind of mobile persistent services. We used theory of planned behavior for consumer intention to adopt these apps. Our findings suggest that consumer intention is always based on these factors like perceived usefulness, perceived ease of use, perceived enjoyment, social needs, subjective norms, self-efficacy and personal attitude now a days and that intention to adopt apps will impact the consumer behavior
An Analysis of Consumer Perceptions and Usage of Mobile Telecommunications Br...IOSR Journals
This study examines the consumer perceptions and usage of mobile telecommunication in Maiduguri Township. The study considers consumer demographic variables and service providers’ company brands which include MTN, Zain (Airtel), Globacom, Starcomms, Intercelluler and Mtel. Taking the entire consumers in Maiduguri as the population, it investigates the demographic variables of consumers between the age group of 18 and above currently using mobile telecommunication or who had once used mobile telecommunication services. A sample size of 500 was selected using purposive sampling technique. Specifically, the study targeted consumers at 20 different areas like car packs/stations, markets, and public institutions. Primary data were obtained through structured questionnaire and secondary data were obtained through company publications and standardised published materials from sources other than the company to develop the literature review. The data were then subjected to statistical analysis of Pearson’s correlation, chi-square and descriptive statistics, using statistical package for social sciences (SPSS) version 13. The study reveals that Mobile telecommunication was significantly dominated by three companies with about 97% of market share where by only one company having more than 50% of the market. Generally there was high and positive consumer awareness and perception towards all the mobile telecommunication providers. Consumers’ demographic variables were important especially age and educational background of consumer on identification or knowledge about brand of mobile telecommunication.
In China, a mobile education app is one of the top-three most popular apps, and its market size is
continually growing. As the age of the largest group of mobile app users in China is between 26 and 30 years
old, college students will become the largest potential group to use mobile education apps in the future.
Therefore, understanding the Chinese potential consumers’ attitude and behavior intention to use mobile
education apps is a good way for marketers to set up competitive strategies during promotions. Based on the
TAM model, this study used perceived usefulness, perceived ease of use, and perceived enjoyment to measure
students’ attitude and behavior intention to use mobile education apps in China. Based on the research of 125
Chinese college students, the result indicated that perceived usefulness and perceived enjoyment were positively
influencing users’ attitude and intention to use mobile education apps. However, the perceived ease of use didn’t
affect participants’ behavior intention to use education apps. It confirms that the perceptions of usefulness and
enjoyment are indicators of attitude and intention to use mobile education apps among Chinese college students.
Moreover, the perceived ease of use has a positive impact on the Chinese college students’ attitude toward
education apps but not the individual intention to use the apps. Therefore, in order to target Chinese college
students, marketers can focus on the usefulness and enjoyment of using education apps.
Understanding online brand communities the role of NVivo and NCaptureQSR International
Want to understand what drives brand communities and their behavior? Interested in discussing Netnography, a qualitative research methodology that adapts ethnographic research techniques to the study of culture and communities emerging through computer-mediated communications?
See how you can gather and work with social media data using NCapture from within NVivo and then automatically code social media data quickly and easily in order to visualize the results.
Consumer Perception of Mobile Advertising Values and their Attitude Towards M...ijtsrd
The study examined if there was relationship between consumer attitude towards mobile advertising and their perception of the informativeness, entertainment, credibility and irritativeness of mobile ads. The questionnaire was used to gather the primary data from of 400 mobile phone (GSM) users in Onitsha metropolis, Anambra State, Nigeria selected through non-probability sampling method. The frequency tables, percentages and Spearmans correlation coefficient were used to analyse the data. The results indicated that entertainment, informativeness, and credibility of mobile advert value leads to 66.9%, 67.6%, and 66.7% positive effect respectively on the consumer attitude towards mobile advertising; while irritation leads to 15.7% negative effect on the consumer attitude towards mobile advertising. The study further posit that informativeness (67.6%) is the most important factor that impacts on consumers perceptions, followed by entertainment (66.9%), credibility (66.7%), and then irritation (-15.7%). The study recommended that marketers need to (i) ensure that messages are sent to consumers at a reasonable time during the day based on consumers preference. Messages should be sent in suitable amount so as to avoid interruption and disturbance to consumers; (ii) seek ways to increase the level of entertainment pleasurable experience that can be derived from SMS advertisements. To this end, MMS (multimedia message services) substitute is the closest option that can balance out this inherent default SMS entertainment limitation Okwuchukwu Marcus, Anyasor | Njideka Nancy, Umeadi"Consumer Perception of Mobile Advertising Values and their Attitude Towards Mobile Advertising in Anambra State, Nigeria" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-1 | Issue-5 , August 2017, URL: http://www.ijtsrd.com/papers/ijtsrd150.pdf http://www.ijtsrd.com/management/marketing/150/consumer-perception-of-mobile-advertising-values-and-their-attitude-towards-mobile-advertising-in-anambra-state-nigeria/okwuchukwu-marcus-anyasor
An online flea market in higher education using c2 c e commerce model a requi...Struggler Ever
In higher education district, college students are special consumers. Second hand goods are their main needs while they are in college. Thereby public e-commerce websites may not fulfill their requirements. Trustworthiness and security, between e-commerce websites’ users, are also other issues that students, as buyers or sellers, are concerned about that public e-commerce users are still paying off its repercussions. Thus, it is essential to have an online flea market in higher education that specifically tailored to the students’ needs and demand. This study proposes a comprehensive requirements model that can be referred as guidelines to developing an online flea market for a higher education district. The methodology for constructing the requirements model involves four main phases, which are theoretical study, requirements elicitation, requirements’ analysis and requirement validation. The requirements model consists of several Unified Modeling Language (UML) diagrams, content, hypertext and presentation modeling; as well as list of requirements and use case description. The results form the requirements validation and it is very promising. Moreover, it demonstrated a significant efficiency of the requirements model towards a higher education district. After all, this work contributes to the requirements engineering domain specifically and to the body of software engineering generally.
Semester 2 final project done for applied market research at SIIB. Time duration to complete the proposal - 10 days. This was a part of the semester exam.
A study of how application usage can help increase consumer satisfaction for ...Abeer Raza
This study uses regression analysis to determine the effects of mobile applications on consumer satisfaction. The paper focuses on the impact of mobile application usage on consumer behavior with regards to consumer engagement and brand loyalty. The author also looks into understanding the different factors within a mobile app that increases consumer satisfaction. This approach helps identify not just the factors themselves and their benefits but also their contribution in cultivating a long-term relationship between consumers and businesses.
Influencing factors on purchase intention of Smartphone users: In case of Mon...IJRTEMJOURNAL
The usage of smart phone has increased tremendously in the recent years and inseparably related
with our life. The market is more competitive and manufacturer produce new version of phone every year. For
this reason, consumers face problems of purchasing new smart phone in order to use latest technology. High
technology products or Smartphone is sell highest price compared to other normal goods. Therefore, consumers
give more importance for purchasing new smartphone and previous stage of purchasing decision or purchasing
intention is influenced by multiple factors related with the products. Research focus to investigate relationship of
influencing factors and purchasing intention. The Result shows Brand image, Product features, Social influence
significant positive affect on purchasing intention. Also, Product sacrifice has negative relationship with the
intention.
Factors affecting customers’ buying decisions of mobile phone a study on khu...ijmvsc
Mobile phone has diverse usages to different users in accordance with their necessities. With dramatic
increase in mobile phone usage in recent years, people take into account various factors while they decide
purchasing a mobile phone. This study has put efforts to uncover the underlying factors those affect
customers in choosing mobile phone. Data were collected from those people live in Khulna city
maintaining equal ratios of various groups like male, female, businessmen, employees, students and others
(mostly housewives). To select desired respondents, convenient sampling method was used. A structured
questionnaire designed based on previous study with five point Likert scale was used to interview
respondents. Factor analysis was applied to extract the underlying factors affect mobile phone purchasing
decision. The results show that the most important factor is physical attributes. Some other factors are
pricing, charging and operating facilities, size and weight, friends’ and colleagues’ recommendations,
neighbors’ recommendations and advertising.
Understanding Online Consumer Purchase Behaviour for Varied Consumer Clusters...inventionjournals
: We are living in a digital age. The wave of digitalisation is in full swing to make its presence felt
in every sphere of life. It has not just challenged the geographical limitations narrowing the gaps between the
places that are situated faraway from each other and made the life easier with huge number of facilities but has
also influenced our attitudes and values. In such a situation, online shopping has started emerging as a popular
shopping option among urban and modernised consumers. Not all the consumers show similar trends while
using ecommerce. People of different clusters have different comfort zones as far as online shopping behaviour
is concerned. Product preferences vary with a change in demographics. Level of satisfaction is also different for
different set of consumers. Though window shopping is no longer an alien concept even for the internet
immigrants, purpose of use is certainly different for every age group. Literatures reveal that the attractive
features of the medium have tempted many researchers from time to time to throw light on lesser known areas
but there is still much to be explored. This paper is an endeavour to study about the potential of the medium to
market consumer electronics analysing in details the electronic shopping behaviour of different age groups. A
random survey has been conducted among the people of the age group of 19 – 35 (n – 100) and the samples
have been divided into four groups 19 – 22, 23 -26, 27 – 30 and 30 – 35. Reactions have been studied through
a questionnaire containing close ended questions. Analysis of data has been done through data graphs
An empirical Study of In-App Advertising in Mobile Devices: Indian ScenarioPreetish Panda
It has come out from this study that social applications prevail when it comes to mobile devices. Thus marketers need to leverage with avenue of advertising. Sizeable chunk of respondents are willing to receive mobile ads. But, those who are not willing to receive in-app ads, do not show motivation to accept ads despite of relevant information and incentive. This is big challenge for marketers so as to motivate consumers to accept the communication.
Running head Researching the Market .docxtoltonkendal
Running head: Researching the Market 1
Researching the Market 2
MKTG630-1801B Applied Managerial Marketing
Unit 2: IP Resaerching the Market
Crystal Randolph
February 28, 2018
Colorado Technical University
Repurposed: “This task contains portions of material that were originally submitted during the MSHCM in Healthcare Marketing Strategies& HCM673 with Paul.”
MEMORANDUM
ACTION ITEM
To:
Mitchelle, Market Product Manager
From:
(Student’s Name), Marketing Manager, Product Development
Date:
25 February 2018
Subject:
The Future of Integrated Reporting MM
AT ISSUE
The company wants to launch a new product in the global market platform to increase sales and boost its customer basis. However, many considerations have to be made when it comes to the launch of the product.
Demographic Features of the Target Market
The target market has many customers and consumers who are always happy about new products that are able to change their current needs. Most of the customers have a changing preference for products when a better alternative one exists to serve their needs. The customers also ensure that they purchase products based on their quality and accessibility (Akgun, Keskin, Ayar, & Etlioglu, 2017). They carry out research constantly to enable them to acquire information relating to any products launched in the market. They are inquisitive in a manner that they have to look for the best features in a product before purchasing it. The above features enable an organization to launch high definition products to attract the customers. It also influences organizations to know how, where, and what makes the products become better for the market. The desires of the consumer are discovered in many ways, but one proven way has been through market segmentation (Thomas, 2015). Market segmentation is most often a two-step process. The initial step is quantitative research and the latter is qualitative research. Quantitative data usually identifies the target population, while qualitative research identifies insight into what the population feels, and how they act. Distinguishing is the initial phase in making a methodology for the global marketing. Understanding the intended or target audience is an essential next step. Most marketing material and media sites are created and composed utilizing second-person as though the global consumer were the one choosing by the MM or settling on the choices (Randolph, 2016-re-purposed).
Location of the Target Market
The location of the target market may be India and China due to the huge population found in the two nations. Market segmentation reports show that the two countries have a huge population of consumers, which means that the product will acquire a huge profit basis for its first week of sale ...
Animation is done by displaying a series of frames of pictures using a wide range of 2D and 3D software. For 2D animation, Tupi, Ajax Animator, Pencil2D, Express Animator, Pivot Stickfigure Animator and TVPaint software are used. However, for 3D animation, Shade 3D, LightWave 3D, K-3D, Autodesk 3ds Max and 3D Movie Maker software are preferred. As a technique, animation began in the 1960s following its introduction by Frank W. Sinden, Michael Noll, Kenneth C. Knowlton, and Edward Zajac. Later, in 1973, animation was used in the production of the film Westworld.
For more information : http://assignmentstudio.net
Enterprise Architecture (EA) has many definitions, school of thoughts and perspectives. According
to Buchanan (2010) EA is a strategic planning process that translates the business vision of an
enterprise and its strategy into enterprise change.
http://assignmentstudio.net
Farm bank is an old bank that is located at the marketing center. The bank experimented to modernize its system, but there are some problems with the new system that could create difficulties and hurdles in proper implementation and execution.
Bakers Delight is one of the most successful bakery franchise in Australia with around 700 bakeries around the globe. The major focused areas of their operations are Newzeland, Australia and Canada.
The origination of the name “Bakers Delight” is from the belief that every baker and customer will be delighted by their product. The service they provide is good enough to delight the customers about the product, while in case of baker the product he bakes, he should be delighted about it. Bakers Delight culture and practises revolves around the same belief.
Firm Strategy for Global or Multi-domestic OrganizationsAssignment Studio
Firms are utilizing and adopting several strategies as per nature of their business to accomplish mission and vision. In this report, several global strategies have been explored and the applications and practical implications have also been compared with a global firm. The operations of IKEA have been studied to see the outcomes of global strategy in its operations.
Development communication is defined as knowledge sharing and using communication to promote development through formulation of strategy and policies. Development communication also means a systematic collaboration and exchange of information leading to the mutual benefits of all the parties. Communication (knowledge sharing and transfer of ideas), of any kind, plays an important role in development of nations now days.
During the past few decades, Pizza Hut has been able to develop an excellent reputation in the minds of consumers. The reputation helped in achieving respect from the experts within the industry and its consumers. Pizza Hut believed in providing value to its customers. This value includes great service experience, maintained quality and continuous innovation with their offerings. Pizza Hut is a brand which has changed the mindset. Pizza being an specialty as Italian product, has now transformed into the mass market product . The quality of the brand relies on the employees objectives too. The objectives of employees at Pizza Hut are aligned with the organizational goals, resulting with an acceleration in the growth platform of Pizza Hut.
Participation in the budgeting process is often hailed as a motivator for improved performance outcomes, however, some authors have suggested that forced participation may fail to empower or motivate employees and may even result in a diminution in performance.
Job satisfaction has received substantial attention from both researchers and practitioners due to its significance in achieving organisational goals in the private and public sectors. Researchers in the human resource field have long probed the relationship between variables related to job satisfaction and employee performance (Locke, 1976; Currall, et al, 2005; Qureshi et al.,2011; Rehman & Waheed ,2011; Rehman, 2012), and productivity ( (Marks, 2006; Bataineh ,2011). However, there is little agreement on how contributory factors play a significant role in job satisfaction (Elding, Tobias, & Walker, 2006).
In the last few decades the way information is being shared has been changed a lot, freely sharing of information and pervasiveness of the internet have created various new opportunities for teaching and learning (Martin. F, 2012). There is a growing concern that such technology provide a convergence between on and off-campus teaching and learning however this convergence takes some strong consideration of the limitation among the off campus learners
The role of Information System is very significant in today’s competitive environment for the sake of protecting the core capability of any company. Information System helps the official stakeholders of the organization by providing them reliable updates and helps the industries where immediate updates are very crucial; some of these industries are travelling services, stock exchange, banking and the like. Almost all the companies are now investing in to Information System in order to reap the core benefits that it offers. However, these investments do not always end up be reaping benefits; risk is definitely involved in this case and ‘failures’ are unfortunately a part of this very field. Researchers have tried to come up with the major causes for these failures; even academicians have put in their efforts to do so. However, none of them has been able to resolve this complex mystery.
The organizations can bring beneficial information through data technologies like Y2k, Bubble etc. There are many other benefits of these technologies, like they can help in utilizing and analyzing the information more comfortably and generate accurate financial reports within the organization. With the application of modern technology and automated systems, employees, stakeholders and consumers can be protected, because these systems help in making genuine report design. Organizations can maintain information system such as record keeping system on any Oracle or SQL server program. In order to avoid misuse of the data and analysis recorded in the system, the U.S designed SOX law procedures in July 2002 that needed to be followed.
Parlynet 2002 Project was the IT project for the Victorian Parliament. It was rolled out in 2003 and just after the roll out, the users started facing the problems in terms of log in problems, opening of electronic files and the slow process of the software. Keeping in mind the problems analysis is being done to check the issues related to the problems due to which the project was failed. During the analysis it was observed that the project team did not follow the correct procedures of project management, they did not follow the hierarchy, and job responsibilities were not divided and so on and so forth. Therefore the recommendations are made based on the analysis of the project on what should the project management do in order to rectify the issues related to the Parlynet.
Acme Consulting is one of the leading strategy consulting firms that represent a team of top class consultants. The company is observing lack of efficient solutions due to disperse important information. Various policies can be defined as a high level overall plan, emphasizing on the general goals and involves acceptable procedures". In general terms, it is accepted that in any organization the general information security policies should be the basis for its information security program (Long) Especially in financial service providing companies, the need for sensible policies are growing every day, more and more companies are going global with the new mindset and strategies. In this paper we will discuss different issues that the company is facing and what can be done to make the company more secure.
Internet and computers have changed working, communication, meeting and business requirements and conditions all over globe. Due to this high profile technology, everyone can share any activity that was unexpected and unimaginable few decades back. It was the imagination of people that they will live their lives in this manner and do their business quickly and imagination and dream has come true with the introduction of internet only. Modern society is now associated with internet and related technologies, over a quarter of the world's population is wired into the net and this number is growing every day
Brand loyalty refers to the extent by which consumers become faithful to a particular brand. This is expressed by their repeated purchases, regardless of the marketing pressure brought by other competing brands. In this case the customers will stick to that particular brand irrespective of the prices even if there are similar brands in the market. Brand loyalty is a consumer behavior depicted by loyal customers and will therefore be affected by personal preferences. In this regard therefore, brand loyalty will have an effect on purchases made of the product. It may also affect the customer’s ability to decide whether or not to buy that particular product. This essay therefore, is based on the influence brand loyalty has on the customer behavior and the product. The relationship between brand loyalty and customer preference has made companies to use different strategies to cultivate and get the attention of loyal customers. Some of these strategies include: the use of loyalty programs (e.g. rewards) or trials and incentives. The main argument in this paper is therefore, geared towards answering the question: Is the use of rewards and loyalty cards an effective way to build brand loyalty?
This initial statement is a plan to disclose the intention of beginning a Zara Store in within a new market. Zara is an international retail company that deals in clothing and accessories. The company is based in Spain and was founded in 1975. Currently it has several stores in different parts of the world especially Europe and the Middle East where majority of its stores are located. Zara being a successful company within the area of clothing and accessories, it can easily develop a new product and make impressive sales in short time. There are number of brands and the company sales in its stores including the famous pull and bear, and Massimo Dutti . Each year, the company launches new designs of cloths to keep up with the trend in the fashion industry and to deliver the needs and wants of its customers. The designs are based on both local and worldwide fashion trends.
Because the company has established a well known brand in the fashion industry worldwide, opening another store in any new market will not be a big issue for the company. It is for this reason that the company should open a new store in Melbourne Australia to expand its market. Currently, the customers within this particular target market are offered with a variety of attire to choose from, many local and international brands are already available in the market. Considering the fact that Melbourne is such a diverse place, it would be nice to give the dwellers a taste of indigenous fashion and clothing material from other parts of the world .
Bliss Travels Marketing Plan and Implementation strategies .Assignment Studio
Bliss Travels has been started providing services in travel and tours related services including ticketing and reservations, overseas tours/holiday packagers, cruise holidays, worldwide hotel reservations, overseas airport transfers & rail tickets, travel insurance etc. This company has acquired all those resources that are useful to run Bliss Travels for a long time. After developing all departments such as financial, administration, marketing, operational and human resource, it is now looking forward to attract and retain potential customers.
A System to record and document cybercrime incidents for middle east countri...Assignment Studio
Currently, cyber crime is one of the biggest issues in the discussion and because of these crimes, several companies, people and government institutes are greatly affected negatively. In the advanced countries like U.S, Australia, and Canada there are proper agencies who are operating against this crime. This speedily rising and emerging crime is known as cybercrime including various types such as malware, viruses, ATM’s and credit card frauds. There are many categories of cybercrimes and different types of entities are affected due to these crimes.
The purpose of this report is to recommend a selection process model for selecting one ERP software vendor out of three possible vendors for AutoNexus. The report includes different selection models and their advantages and disadvantages, the evaluation of the Software vendors and their softwares in terms of the selection models and recommendation of the model that best suits the situation.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
2. 2
Table ofContents
INTRODUCTION ......................................................................................................................4
1) What is Consumer research? ............................................................................................4
2) Smart phones and Social Media Keys and their Consumer traits:-.............................5
3) INCREASING BRAND LOYALTY OF SMART PHONE CONSUMERS:- ..................6
b) Customer Involvement, a Missed Opportunity for many Corporate Giants of Smart
phones:.......................................................................................................................................7
4) Consumers, Markets and target consumer segmentation and preferencesError! Bookmark not d
Identify, Analyze, and Interpret key consumer trends/findings: ......................................10
5) Android Forensics:.................................................................................................................12
PRACTICAL OBSERVATION APPLICATION, EVALUATION AND EVIDENCE OF A M
6) TYPES OF SMART PHONES IN USE OF CONSUMERS .........................................13
Cyber Crimes through Smart Phones: ................................................................................15
7) Smart Phone, A Corporate Gold mine, For Competitors too:-....................................16
8) Consumer Judgment and Decision Making Influences, What makes them Click: ..18
9) How to be on the safer side of the chain:- .....................................................................19
3. 3
10) EVIDENCE OF IMPACTS OF CONSUMER BEHAVIOUR PATTERNS ON
MARKETING ACTIVITY:.......................................................................................................20
An Example from our Everyday Life....................................................................................20
NOKIA’s Commitment for Consumer ease and Satisfaction ...........................................20
11) Post-purchase processes and meaning generation: .................................................21
12) IMPACT OF CONSUMER BEHAVIOUR UPON MARKET ACTIVITIES AND
THEIR RESEARCH PATTERN…A FUTURE SCENARIO:.............................................22
CONCLUSION ........................................................................................................................23
REFERENCES........................................................................................................................26
4. 4
INTRODUCTION
1) Consumer research
1.1) Consumer as a social scientist:
Goffman (1959) as (cited in Schulz 2012), used theatric allegory to define how a
consumer behaves in his “impression management theory”, as a consumer is a social
scientist who behaves in public, the way an actor performs on stage in front of an
audience .
1.2) Use of Reflexivity:
a) Schulz 2012 also elaborates; another useful measure of a consumer’s behavioral
traits is “reflexivity” by which a customer’s response and reaction can be analyzed by
his past experience.
b) Reflexology also envisages the impact of “Other relevant people” around the
consumer, and their experiences which eventually help shaping their judgment. It all
falls under the umbrella of impression management (Schulz 2012).
Goffman (p. xi), compared Consumer behavioral analysis with dramaturgical
provisions such as stage, actor, performance, character, audience, and team
performance, to explain the scenario of a consumer’s characteristic environment.
5. 5
Impression management theory sheds light on two themes for a consumer, the actor’s
exterior (how the actor looks) and mannerism (how the actor behaves).
1.2) CONSUMER TRAITS:
According to Goffman states that the outward façade of a consumer, like an actor’s
physical attributes consist of: clothing; sex, age, and racial characteristics; size and
looks; posture, speech patterns; body language, facial expressions; gestures; etc.
These behavioral traits of a consumer can be thoroughly analyzed, by conducting a
“formal sociological analysis” by Goffman ( 1959, p. 15 Cited in Schulz 2012).
2) Smart phones and Social Media Keys and their Consumer traits:-
The usage of social media and communal networking still continues, to increase around
the world (Blackwell, D, 2001). Globally the trend towards using highly technical gadgets
such as smart phones is on an all time high, specifically in the United States 8 out of 10
internet users currently making use of social media network, according to a new study
by “In-Sites Consulting” (2012), the use of social media is enthused by the mounting
use of the number of smart-phones around the world. It is a fact that Consumers with a
smart-phone make more rigorous use of social networking sites than those without a
mobile Internet connection. People with a smart-phone are also more brand loyal and
technology forward (Travel Agent, 2012).
6. 6
2.1) Some Interesting Facts about Smart phones Users:
a) According to the latest study Face book holds its status for being the most popular
site (7 in 10 are active on Face-book).
b) On second slot we have Twitter (25%) and LinkedIn (24%).
The study by In-Sites Consulting, also shows that, smart-phones lead to further growth
of social media. 44 percent of U.S. internet users have a smart-phone with an internet
subscription, 17 percent have a tablet. The increase in the number of smart-phones and
tablets causes an increase in the use of social media Comor, E. (2000).
73 percent of people with mobile Internet use social media every day, this is 63 percent
for people without a mobile connection. Social media applications are also quite
popular; the report says (Iftode et al, 2004, P.88).
3) INCREASING BRAND LOYALTY OF SMART PHONE CONSUMERS:-
In popular practice many smart phone manufacturing companies are concerned about
the number of buyers and sales but what they miss out on, is a fair opportunity of
interacting and collaborating with their target customers Comor, E. (2000).
By understanding behaviour of consumer, marketers and practitioners in marketing field
can reach the consumer with appropriate strategy. However, consumer behaviour is a
complex field to understand it because the behaviour has changed overtime and a
consumer affects by several factors such as psychological, social and cultural elements.
7. 7
Therefore, understanding the motivation of consumer to buy a product is the main
function of marketers to stimulate that motivation or in other words how marketers can
affect and change consumer behaviour to buy particular brand or product. This is a
good chance to increase their brand worth and enhance customer’s brand loyalty.
Today’s smart phone customer is smarter than ever, and more demanding also. It is
also due to the fact that today’s customer is more internet active and using the best
gadgets with faster processing of information by making use of various media (Iftode et
al, 2004).
a) Customers want more and more in terms of quality Innovation:
By utilizing mobile devices and watching campaigns, electronics patrons also generate
background consumption information, which is descriptive and generated in back drop
of current trends and changes (Dawson, S, 1990). Consumer consulting committees
and research communities also offer a distinctive and unique platform to engage and
enlighten consumers regarding the brand strategy of a smart phone company.
Consumers want more value and at the same time, are able to add to the value and
brand worth of their preferred new product, which is a great feature in product
development life cycle (Dawson. S, 1990). Consumer interaction and information is a
boost to a company’s advertising campaigns and content marketing strategies (Iftode et
al, 2004).
b) Customer Involvement, a Missed Opportunity for many Corporate Giants of
Smart phones:
8. 8
In these days, highly prestigious smart phone manufacturing and electronic companies,
lay emphasis upon their target consumers and make them a permanent feature of their
marketing and advertising campaigns as an added attraction to their campaigns, and to
add more credibility to their campaigns (Dubois, B.,Duquesne, P, 1993). Unfortunately, most
companies do not exploit this opportunity and do not realize the importance of
consumer marketing and target consumer analysis (Iftode et al, 2004).
c) Various Smart-Phone features in terms of Consumer preference and
convenience:-
System Architecture:-
In this report we propose a system architecture, which allows smart phone users to
interact with embedded systems positioned in their proximity using Smart Phones. We
have identified four models of interaction between a Smart Phone and the adjoining
environment Fisher, J. E. (1987). Due to the overall wide acceptance of the Mix among
field marketers it is the result of their profound exposure to this concept during college
years, since most introductory marketing manuals embrace it as "the heart of their
structure" (Cowell 1984).
Methods of Interaction between A Smart Phone and the Surrounding Environment:-
1) Universal remote control.
9. 9
2) Dual connectivity.
3) Gateway connectivity.
4) Peer-to-Peer network.
Hybrid Communication Modes:-
Although each of these models has diverse uniqueness, and they differ in execution
yet, our systematic architecture provides a unique framework for all of the models
Fisher, J. E. (1987). Vital to our architecture are the “hybrid communication capabilities”
incorporated in the Smart Phones. These phones have the unique feature of
incorporating short-range wireless connectivity (e.g., Bluetooth) and Internet
connectivity (e.g., GPRS) in the same personal mobile device Fisher, J. E. (1987). This
feature collectively with significant processing power and memory can turn a Smart
Phone into the only mobile device that people will require, and essentially will carry
wherever they go, as featured in (Iftode et al, 2004, P.88).
10. 10
Identify, Analyze, and Interpret key consumer trends/findings:
TARGET CONSUMER SEGMENTATION AND ANALYSING CONSUMER
PREFERENCES
Identifying the 4Ps as the controllable parameters likely to influence the consumer
buying process and decisions (Kotler 2003; Brassington and Pettitt 2003).
a) SMART PHONE USERS CONSUMER ANALYSIS:
Elaborating the Key Concepts of: a. Perception b. Learning and Memory c. Self-
concept, personality and & identity construction of Smart phone Customers:
Our target consumers for this report are “Smart phone Customers” Hawkins, D. I, (1992).
In order to identify, analyze and interpret our key customers for the smart phone market,
we need to develop a Holistic approach, with constant focus on objective and precise
data Maclnnis D. J. (2001). Today’s trends towards innovation, product development and
marketing techniques we need to have a precise analysis of, mobile user behavior and
experiences, which form perception and eventually, result in judgment Maclnnis D. J.
(2001). This report is based upon a framework for mobile audience dimensions, for
collecting data at the point of convergence - devices.
11. 11
Significant cultural, social, demographic, political along with other economic influences
that it might have during the last decades of the 20th century, that is combined with
various technological advances, such advancement have drastically changes the overall
consumer's needs, nature and behaviour.
b) Critically evaluate, understand, and integrate theoretical and managerial ideas:
Current Trends and influences on consumer behavior, Attitudes and Factors
Responsible for Developing and Changing consumer attitudes:
The report assesses the existing framework to alternative options and methods of smart
phone user research, and identifies the exclusive advantages of on-device dimensions
alongside the key weaknesses Haug, A. F. (1971). Apart from elaborating on data
collection, the report addresses the related analytics, present adoption modeling and
stickiness analysis that harmonize the data collection process and deliver handy
insights Kanuk L. L. (2004). The insights can be provided to device vendors, application
developers and carriers, who can use the insights in product portfolio management,
product development, and marketing (Jung. K).
12. 12
SMART PHONE MARKET INFLUENCES:
5) Android Forensics:
PRACTICAL OBSERVATION APPLICATION, EVALUATION AND EVIDENCE OF A
MARKETING ACTIVITY:
a) Experience of Smart Phones In the field of forensics: Solving and
Harboring Crimes:
According to Hawkins. D, state that the modern consumers are different in terms of their
demands, individualistic profiles, involved, independent, better informed and more
critical.
Behavioral learning theory is the paradigm generally referred to when a layperson
speaks of “behavior modification”. Smart phones are creating a huge difference in our
everyday life by evolving the IT and Communication landscape enormously. A
Smartphone is capable of performing almost all the functions that a computer can Kanuk
L. L. (2004). Today majority of the commercial staff members access and administer their
official emails through the e-mail client installed on their Smartphone.
b) THE WAYS A SMART PHONE CAN BE USEFUL AND BENEFICIAL TO THE
CORPORATE LANDSCAPE:-
1) Booking movie tickets.
2) Online fund transfer.
13. 13
3) E-commerce and online banking transactions.
4) Useful for Researchers, Librarians and Publishers for browsing and Publications.
C) PERSONAL OBSERVATION OF CONSUMERS INFLUENCES THEIR
JUDGEMENT AND OVER ALL MARKET BEHAVIOUR:
Smartphone can come handy in so many domestic and corporate functions, with high
powered memory and speed of 3G, and more recent 3D Smart phones are getting more
accepted and well-liked especially among working class professionals and students
identically, and this current trend is sure to soar in future as well Williams, C. C. (2001).
d) Some Negative Features of Using Smart Phones:
As Smartphone market is growing, its market share is increasing, along with its growing
expansion and popularity; it is also catching some bad intentions. With the good, comes
the bad, same is for bad guys or hackers, it is easy to target mobile and smart phone
users as they are less sentient and unaware and care less about the risks associated
with the mobile and smart phone devices and mobile applications, alongside other
electronic media (Chasta, 2012).
6) TYPES OF SMART PHONES IN USE OF CONSUMERS:-
There are various Mobile Operating Systems present in the market which fall into the
category of Smart Phones. Among this Mobile Android, OS, iOS and RIM are more
prominent. Android is the most extensively used Mobile OS present in the market.
14. 14
According to Gartner report, Android had more than 36% share of the market by end of
the first quarter of 2011 (Chasta, 2012).
a. Situational Context:
Android, a Hackers Heaven:-
It is quite obvious that the most popular platform is likely to be targeted more, as in the
case of Microsoft Windows Operating System. A hacker wants to target mass and a
common man and for that purpose, he has to target the most frequently used and a
universal platform (Jung. K,). Android is one such commonly used platform, as Android
is targeting and satisfying consumers and capturing market share, it is becoming
preferred target platform of hackers (Chasta, 2012).
Smart phones in the world of Computer Forensics:-
Computer Forensics: Is the Collection, Prevention, Analysis and Court presentation of
Computer based evidence (Shah, 2012).
It is always a challenging task for forensic investigators to discover the evidences from
the Android devices. Android has a unique and newer file system, directory
structure, kernel, libraries and runtime environment, which makes Android quite
complex for the forensics. Android smart phones can carry sensitive evidence and
critical information, which can actually help catching criminals with ease Sojka, J.Z. and
P.S. Tansuhaj (1995).
15. 15
:
b. Problem Recognition:
Cyber Crimes through Smart Phones:
There are a series of Cyber Crimes committed by using Smart Phones some of them
are listed below (Chasta, 2012).
a) Terrorist Activities:
Terrorists and anti-social elements also use Smart phones to trade and accumulate the
information they require to follow their heinous regime. They use Smart phones to
correspond and maintain communication with their fellow members of the radical
organization Sojka, J.Z. and P.S. Tansuhaj (1995). They are also known to be using GPS to
uncover locations. They can stock up a variety of data in the Smartphone like maps or
photos of locations on their target, encrypted and secretive files, commands and
directives etc. They can use the phone to snap and store photos of target locations and
people at risk (Chasta, 2012).
b) Software Theft:
Software theft is now a widespread universal attack. It works as if you own a company
and, codebase with all your encrypted key data of your software is stolen and sold to
16. 16
your enemy or rival; he can make an enormous loss to your company Comor, E. (2000).
Your competitors are ready to invest huge money to get hold of the source code of your
key software (Chasta, 2012).
7) Smart Phone, A Corporate Gold mine, For Competitors too:-
a) Information Search:
Risk for Business men and corporations:
A Smartphone can carry large volume of insightful and sensitive data. Business men
cannot live a life in isolation they have to be social and in public eye all the time. They
can use Smart phones in carrying codebase of any key software of their corporation
which are at risk of corporate thefts Comor, E. (2000). There are security guards and other
safety mechanisms in place to check the employees and guard their visitors, if they are
carrying any business significant information in any form. But still they barely check for
Mobile phones, which are generally considered harmless (Chasta, 2012).
A Corporate Theft Example from Everyday Life: When a Tool to help you becomes
your foremost enemy:
In one typical case of Software theft, a discontented employ of a corporation used to
carry all source code of the key software of the company in her smart phone. She first
copied the code in her phone’s external storage, and then deleted the same critical data
from the phone immediately Comor, E. (2000). When her phone was examined at security
17. 17
check, nothing was found in her phone. When she reached home, she used a device to
recover the deleted data. This way she took all the data out from her company and
currently she sold the source code, at a huge price to the adversary of her employer
(Chasta, 2012).
Murder Cases:
In course of an attempted murder or other criminal cases, a Smartphone can carry or
supply evidence valuable and handy in solving the case Williams, C. C. (2001). Precisely
from call records and text messages to twitter or face book records or GPS data can be
easily recovered from the phone. It is a remarkable landmark for forensic investigators
and criminologists (Chasta, 2012).
Attention-grabbing locations for Forensics to be used while their Investigations
A Smart Phone Market Break Through:
a) Phone Browser Memory.
b) SMS/ Text Messages.
c) Application storage.
d) SQ-Lite database files.
e) External Card.
f) Call records.
18. 18
g) GPS data.
h) Contact list.
i) Messenger (Yahoo, MSN) records.
j) Social networking application (Face book, Twitter, LinkedIn, Orkut) records.
h) Email client data.
i) System storage.
j) Data stored in external card (Chasta, 2012)
8) Consumer Judgment and Decision Making Influences, What makes them
Click:
Difference between Android and Other Smart phones, to Forensic Investigators
and some Suggested improvements to the marketing activity:
Investigation of an Android Smart phone device is different than other Smart phones
due to, its highly sophisticated design and technological advancement. It becomes more
useful to the forensic investigators because of its latest features. Evidences can really
be recovered from Android phones Williams, C. C. (2001). These concrete evidences are
more practical and reliable and shed light upon the crime scene; such as:
Computer graphics and animations, video down loads, touch sensitive and increased
text storage etc.
19. 19
Reported evidences are required be apparent; they must be ambiguous and give direct
or indirect indication to the probable scenarios of crime (Chasta, 2012).
Reliability and Assurance of Smart phones solidify evidences and Safety is
assured by Cyber Laws:
In a criminal investigation, where people’s lives are at stake, reliability and assurance
does matter a lot. The evidences are needed to be presented in the court of law; it is
also required to map and record the findings with respective laws in order to attain a fair
and justified conclusion Duquesne, P. (1993). In addition to evidence, it is also obligatory to
present Chain of custody and supervision. Again reporting depends upon the law of the
land and differs from various jurisdictions and countries; also the Cyber Laws varies
with geography (Chasta, 2012).
9) How to be on the safer side of the chain:-
In order to achieve Cyber safety and get away from the threats, there are a whole lot of
options to re-consider such as:
a) Choosing a company for mobile imaging becomes something that needs to be done
with a good reliable service provider.
20. 20
b) A lot of care and discretion is required while using social networking websites, it is
essential to go about their assigned set of safety and privacy protecting procedures.
c) Mobile and Smart devices and web-applications must be carefully monitored in the
areas of:
1. Core Banking,
2. Internet Banking
3. Finance,
4. Healthcare,
5. CRM, telecom and
6. E-Commerce.
We must have a regular Security check, to ensure safety from hacking Duquesne, P.
(1993).
10) EVIDENCE OF IMPACTS OF CONSUMER BEHAVIOUR PATTERNS ON
MARKETING ACTIVITY:
An Example from our Everyday Life
NOKIA’s Commitment for Consumer ease and Satisfaction:
Customarily, producers and innovators face a dual option when creating and channeling
novel technologies into consumers' daily lives. They pushed new science-based
technology or adapted to often insipid and bland market pull triggered by fierce and
competitive external environment. The previous remote and secluded design from
21. 21
consumers, the latter from technology, skill and expertise and the contrast of the two
make a winning combination (Ainamo et al, 2000).
NOKIA’s Winning Streak, Formed by Customers: Another Example of
Growing trend of Corporate Ethics and Consumer Care:
The budding information society aggravates the long-established transaction
swapping into an impasse. Many clients fail to satisfactorily comprehend new
information technologies to significantly experience them, or practically utilize them or
to demand anything extra from them.
Nokia, the world's principal producer of mobile phones, channels new
technologies into the everyday lives of customers. Communication, interface and
interaction with consumers are key concepts and design drivers at Nokia. Nokia
experiments, mixes and matches varied and diverse new technologies with consumer
groups according to each group's competence and capability to understand and
experience these new technologies (Ainamo et al, 2000).
11) Post-purchase processes and meaning generation:
As a desired proposition, I recommend that Nokia's heuristic rules about
organization of communication with consumers may take a broad and generalized
vision beyond Nokia. So that the Smart phone users may simplify their findings and
22. 22
generate results according to their own preferences which may also compliment the
fast and multidimensional frame work of the new age Smart phones.
(Ainamo et al, 2000)
11) IMPACT OF CONSUMER BEHAVIOUR UPON MARKET ACTIVITIES AND
THEIR RESEARCH PATTERN…A FUTURE SCENARIO:
The focus of: Researchers, research students and practitioners, in the fields of
behavior studies, including: computer science, behavioral science, and social science
communities, is growing and more emphasis is laid worldwide upon behavior analysis
methods of: Modeling, Analysis, Mining and Decision making. The aim of many
successful corporations in the field of Smart phones, is and has always been,
researching and examining various complex behavioral patterns of customers, and
satisfying their diverse and often complex needs and demands.
23. 23
CONCLUSION
To sum up, we may conclude that Smart phone consumers have shown incredible
growth in various dimensions. Not only, in terms of the growing popularity and market
share of Smart phone users, specifically androids, there is a positive attitude attached
with a tinge of negativity around us. Generalizing and analyzing Android phones
for forensic purposes employ totally different techniques and tools than the traditional
forensics. It involves sophisticated intelligence and interference media. There are tools
accessible in the market for Android Forensics, but still there is more to come and gaps
to be filled and a long way to go in this direction.
‘Consumer Behavior' is progressively becoming more significant and imperative
concept in the: scientific, societal, economic, cultural, political, military, living and virtual
walks of life. Whether it is the world of “Behavior computing”, or “Behavior informatics”,
the research patterns consist of: methodologies, data gathering tools and techniques
and practical devices for investigating and interpreting behaviors in these diverse
worlds.
24. 24
Appendix
http://www.youtube.com/watch?v=CjUcq_E4I-s
A youtube video link, indicating how the use of smart phones are shaping consumer
behaviors….
The below picture is of Samsung Galaxy S2, when it was launched Samsung marketed
its product on the basis of its fast processor, targeting consumers of phones who prefer
to have speed on their phones.
Where as with the new Samsung Galaxy S3, the company targeted the
consumers in a general way, rather than being specific to any particular
25. 25
market.
If we compare the marketing done by Nokia, the company was not able
to convince consumers towards their products, mainly because of the
reason that what consumers were expecting or looking for was not
highlighted by Nokia.
26. 26
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