Our grass roots marketing solutions help hearing healthcare practices grow through consultation, customized educational designs, and coaching. They prioritize proven marketing strategies like promoting the scope of services, educating patients about conditions like tinnitus and age-related hearing loss, and focusing on internal marketing to current patients and external marketing to medical referrers and senior communities. The company supports practices with marketing materials and aims to help practices succeed through "scripting the moves" and "shaping the pathways" to growth.

1. Our grass roots marketing solutions help
Our Best Practices Implementation Goals: Consult, Co-Create & Coach
As your dedicated growth partners, we help:
• Consult with you to determine which research based “Outsmart, Don’t Outspend”
strategies will promote best results with your targeted goals & objectives
• Co-Create customized educational designs, featuring your Practice branding &
contact details
• Coach & share with your talented team, on a continuing basis, proven protocols to
maximize both internal & external patient targeting benefits
Your 2015 Practice Growth by Design Educational & “Nice Touch” Checklist
Let’s prioritize proven winners which are easily customized for your esteemed Practice.
Please consider the competitive advantages & big upside potential driven by cost-
effective implementation of grass roots initiatives developed with hearing health experts,
for hearing health experts.
Internal Marketing Focus:
• Scope of practice promotion
• Patient education –> hearing health conditions such as tinnitus & noise-induced
hearing loss
• Patient education –> hearing health connection with aging, diabetes, dementia,
kidney disease, ototoxicity & dual sensory wellness, vision related.
• Friends & family referrals
• In-clinic educational events
• Appointment reminder, tested-not-treated & thank you cards
External Marketing Focus:
• Medical referrals
• Senior living communities
• Corporate hearing health benefits
• Community healthcare events
Your Practice Growth Investment, Our Strong Support
Together, we will “Script the Moves” & “Shape the Pathways”
for your 2015 practice growth success!
“Perfection is not attainable, but if we chase perfection we can catch excellence.”
Vince Lombardi
GROWTH
PRACTICE
by design Delivering
beyond
the hearing
device
VALUE
RichFilarValue@gmail.com
412.609.8670
Rich Filar
www.hearHHS.com
practicegrowthbydesign.com

2. Have a problem hearing in the dining room
Hear Better, Live Better.
Call today to schedule a personal
consultation with your caring
Hearing Health Expert.
hcgno.com
Hear better despite
backgound noise
Enjoy meal times
Join conversations
Be more sociable
Let’s talk about how to
improve your quality of life.
Your CHOICE Is Clear…
Struggle with louder
dining room conditions
Pretend to hear others
Frequently ask people
to repeat themselves
© 2014 HDI
Uptown River Ridge
504.301.1271 504.739.7989
Delivering
beyond
the hearing
device
VALUE
“If people believe in themselves, it’s amazing what they can accomplish.”
Sam Walton
INTERNAL MARKETING
Customized items available include canvases, handouts, slip sheets,
referral cards, folded cards, display easels and counter displays.
EXTERNAL MARKETING
Customized items can include presentation folders and inserts, canvases,
handouts, slip sheets, referral cards, health fair back drops and table skirts.
555.456. 7890
This is a friendly reminder that it is time for:
___ Hearing Aid Clean and Check___ Annual Hearing Test___ Warranty Clean and Check.Your warranty expires ______________
Please call to schedule an appointment with:
___ Susan Baker, M.A., CCC-A___ James Mack, Au.D.___ Kathryn A. Kennedy, Au.D., CCC-A
for the opportunity to be a part of your hearing health care.
Sound AdviceHearing Aid Center
SoundAdvice
HearingAidCenter
123MainStreet
SuiteA
Anywhere,IN55555
555.456.7890
Sound Advice
Hearing Aid Center
At Sound Advice, we are committed to offering the
highest level of care available in a warm & caring manner.
soundadvicewebsite.com
Take
some Your Quality of Life, Our Mission
Sound Advice
ENT Center
Hear. Better. Now.
Experience the
of
Now is the best time to hear better.
©2014 HDI
soundadvicewebsite.com
Experience the
of
Your Quality of Life, Our Mission
Hear. Better. Now.
Experience the
of
Your Quality of Life, Our Mission
Hear. Better. Now.
Experience the
of
Your Quality of Life, Our Mission
Hear. Better. Now.
As employees of Sound Advice Ear, Nose and Throat Group, we
are dedicated to providing the highest quality of medical care. We
will respect and treat all patients and their families with dignity and
compassion. Confidentiality of all medical records will be maintained.
We will continually strive to improve our knowledge and skills, and
to offer the most current technology available in our specialty. We will
work in consultation with your primary physician, when appropriate.
SoundAdvice
ENTCenter
www.soundadviceweb.com
TheBuildingBlocksof
OurExceptionalPatientCare:
tExpertise
tExperience
tDedication
AboutSoundAdviceENTGroup
ThephysiciansandaudiologistsofSoundAdviceEar,NoseandThroatGroup
haveprovidedWaldencountywithqualitycareforover30years.
Weareacompassionateanddiversegroupofphysiciansofferingcarein
allaspectsofgeneralotolaryngologyforallagegroups.Wehaveastrong
relationshipwithreferringphysiciansinthearea,workingtogetherto
providecompletepatientcare.
OurmainofficeisinWalden,withmultiplesatelliteotolaryngology
clinicsservicingtherestofthecounty.Ourclinicsfeaturestateoftheart
equipmentfordiagnosisandtreatment.Includingthemostcomprehensive
hearingandbalancetestingfacilitiesinWaldencounty,andafullyequiped
voicelabandlasersurgerysuite.
Walden
123MainStreet
SuiteA
Anywhere,IN55555
Midvale
123MainStreet
SuiteA
Anywhere,IN55555
Oceanview
123MainStreet
SuiteA
Anywhere,IN55555
NewTown
123MainStreet
SuiteA
Anywhere,IN55555
Brookfield
123MainStreet
SuiteA
Anywhere,IN55555
Phone555.456.7890tFax555.098.7654
www.soundadviceweb.com
123 Main Street = Suite A = Anywhere, IN 55555
Phone: 555.456.7890 = www.soundadvicewebsite.com = Fax: 555.456.7891
Located in downtown Anywhere, across from City Hall
The Right Fit
„ Professional evaluation of your hearing health
„ Hearing health solutions focused on your lifestyle
needs
„ A comfortable & well-informed decision making
process
„ A real ear test to ensure best performance &
hearing quality
„ Thorough review of product manual & warranty
procedures
„ Proper training on required hearing aids
maintenance
„ Timely follow-up appointments as needed
„ An on-going, supportive partnership with caring
hearing health providers
Sound Advice
Hearing Aid
Center
aging
Geriatricians
Primary Care Physicians
diabetes
Endocrinologists
Primary Care Physicians
dementia
Geriatricians
Primary Care Physicians
kidney
disease
Nephrologists
Primary Care Physicians
dual sensory
wellness
Ophthalmologists
Optometrists
ototoxicity
Oncologists
Primary Care Physicians
Did you know?
Research-based educational tool kits
create targeted patient referrals:
Your Best Practices
Essential Patient Education Opportunities
Together we, as healthcare professionals,
can help raise
hearing health awareness. © 2014 HDISound Advice
ENT Center
Hearing
Loss
Aging Kidney
Disease
Diabetes Dementia
Ototoxicity
Dual
Sensory
Wellness
© HDI
”
“Joshua B.
I would like to let you know how much I
appreciate all the time and help you and your
staff have given me over the past few years.
Clara Spehr Truly life changing experience. Fantastic and
thank you. Highly recommended.
S. Wolff I think getting my hearing aids was the best
thing I have ever done for myself.
Kathryn D.
I have a new joy in my life after visiting
Sound Advice and getting fitted with my
GN ReSound hearing devices.
Danielle P.I wish all my other doctors listened to me the
way you do!
Sharon J. H.
My hearing aids are my lifeline to the
world, thank you Sound Advice for
keeping me connected.
Sound Advice
ENT Center
123 Main Street = Suite A = Anywhere, IN 55555
Phone: 555.456.7890 = www.soundadvicewebsite.com= Fax: 555.456.7891
Located in downtown Anywhere, across from City Hall
Patient Testimonials
With over 50 years combined experience, the hearing health professionals of Sound
Advice have been serving the citizens of Anywhere since 1986.
Comprehensive Hearing Evaluation and
Diagnosis
Fitting of Digital Hearing Aid Technology
Multiple Hearing Aid Styles and Brands
Offered in Various Price Ranges
Routine Hearing Aid Maintenance
Lifestyle-Focused Hearing Aid
Consultation
Custom Noise Protection, Swim Plugs,
and Musician’s Ear Plugs
Hearing Aid Batteries and Supplies
Sound Advice
ENT Center
123 Main Street = Suite A = Anywhere, IN 55555
Phone: 555.456.7890 = www.soundadvicewebsite.com= Fax: 555.456.7891
Located in downtown Anywhere, across from City Hall
Professional Services
Since 1958
As employees of Sound Advice Ear, Nose and Throat Group, we
are dedicated to providing the highest quality of medical care. We
will respect and treat all patients and their families with dignity and
compassion. Confidentiality of all medical records will be maintained.
We will continually strive to improve our knowledge and skills, and
to offer the most current technology available in our specialty. We will
work in consultation with your primary physician, when appropriate.
SoundAdvice
ENTCenter
www.soundadviceweb.com
TheBuildingBlocksof
OurExceptionalPatientCare:
tExpertise
tExperience
tDedication
AboutSoundAdviceENTGroup
ThephysiciansandaudiologistsofSoundAdviceEar,NoseandThroatGroup
haveprovidedWaldencountywithqualitycareforover30years.
Weareacompassionateanddiversegroupofphysiciansofferingcarein
allaspectsofgeneralotolaryngologyforallagegroups.Wehaveastrong
relationshipwithreferringphysiciansinthearea,workingtogetherto
providecompletepatientcare.
OurmainofficeisinWalden,withmultiplesatelliteotolaryngology
clinicsservicingtherestofthecounty.Ourclinicsfeaturestateoftheart
equipmentfordiagnosisandtreatment.Includingthemostcomprehensive
hearingandbalancetestingfacilitiesinWaldencounty,andafullyequiped
voicelabandlasersurgerysuite.
Walden
123MainStreet
SuiteA
Anywhere,IN55555
Midvale
123MainStreet
SuiteA
Anywhere,IN55555
Oceanview
123MainStreet
SuiteA
Anywhere,IN55555
NewTown
123MainStreet
SuiteA
Anywhere,IN55555
Brookfield
123MainStreet
SuiteA
Anywhere,IN55555
Phone555.456.7890tFax555.098.7654
www.soundadviceweb.com
As employees of Sound Advice Ear, Nose and Throat Group, we
are dedicated to providing the highest quality of medical care. We
will respect and treat all patients and their families with dignity and
compassion. Confidentiality of all medical records will be maintained.
We will continually strive to improve our knowledge and skills, and
to offer the most current technology available in our specialty. We will
work in consultation with your primary physician, when appropriate.
SoundAdvice
ENTCenter
www.soundadviceweb.com
TheBuildingBlocksof
OurExceptionalPatientCare:
tExpertise
tExperience
tDedication
AboutSoundAdviceENTGroup
ThephysiciansandaudiologistsofSoundAdviceEar,NoseandThroatGroup
haveprovidedWaldencountywithqualitycareforover30years.
Weareacompassionateanddiversegroupofphysiciansofferingcarein
allaspectsofgeneralotolaryngologyforallagegroups.Wehaveastrong
relationshipwithreferringphysiciansinthearea,workingtogetherto
providecompletepatientcare.
OurmainofficeisinWalden,withmultiplesatelliteotolaryngology
clinicsservicingtherestofthecounty.Ourclinicsfeaturestateoftheart
equipmentfordiagnosisandtreatment.Includingthemostcomprehensive
hearingandbalancetestingfacilitiesinWaldencounty,andafullyequiped
voicelabandlasersurgerysuite.
Walden
123MainStreet
SuiteA
Anywhere,IN55555
Midvale
123MainStreet
SuiteA
Anywhere,IN55555
Oceanview
123MainStreet
SuiteA
Anywhere,IN55555
NewTown
123MainStreet
SuiteA
Anywhere,IN55555
Brookfield
123MainStreet
SuiteA
Anywhere,IN55555
Phone555.456.7890tFax555.098.7654
www.soundadviceweb.com
As employees of Sound Advice Ear, Nose and Throat Group, we
are dedicated to providing the highest quality of medical care. We
will respect and treat all patients and their families with dignity and
compassion. Confidentiality of all medical records will be maintained.
We will continually strive to improve our knowledge and skills, and
to offer the most current technology available in our specialty. We will
work in consultation with your primary physician, when appropriate.
SoundAdvice
ENTCenter
www.soundadviceweb.com
TheBuildingBlocksof
OurExceptionalPatientCare:
tExpertise
tExperience
tDedication
AboutSoundAdviceENTGroup
ThephysiciansandaudiologistsofSoundAdviceEar,NoseandThroatGroup
haveprovidedWaldencountywithqualitycareforover30years.
Weareacompassionateanddiversegroupofphysiciansofferingcarein
allaspectsofgeneralotolaryngologyforallagegroups.Wehaveastrong
relationshipwithreferringphysiciansinthearea,workingtogetherto
providecompletepatientcare.
OurmainofficeisinWalden,withmultiplesatelliteotolaryngology
clinicsservicingtherestofthecounty.Ourclinicsfeaturestateoftheart
equipmentfordiagnosisandtreatment.Includingthemostcomprehensive
hearingandbalancetestingfacilitiesinWaldencounty,andafullyequiped
voicelabandlasersurgerysuite.
Walden
123MainStreet
SuiteA
Anywhere,IN55555
Midvale
123MainStreet
SuiteA
Anywhere,IN55555
Oceanview
123MainStreet
SuiteA
Anywhere,IN55555
NewTown
123MainStreet
SuiteA
Anywhere,IN55555
Brookfield
123MainStreet
SuiteA
Anywhere,IN55555
Phone555.456.7890tFax555.098.7654
www.soundadviceweb.com
Sound AdviceHearing
Aid Center
©2013 HDI
ARE YOU AT RISK FOR DIABETES-RELATED HEARING LOSS?
www.soundadvicewebsite.com
Check all that apply
1.
2.
3.
Questions I’d like to ask my hearing health
professional
123 Main Street
Suite AAnywhere, IN 55555
555.456.7890
† I have difficulty understanding speech in the presence of
background noise or in a crowded restaurant.† I avoid social situations that require me to participate in
conversations.
† I avoid the movies or theater because I miss so much.
† I have greater difficulty understanding females and children.
† My family and friends complain that I am not hearing
accurately.
† Others notice that I turn the volume on my television or radio
too loud.
† I have difficulty conversing on the telephone.† I ask others to repeat themselves often during conversations.
DID YOU KNOW?
Get a professional
hearing evaluation
annually to discover:
. If you have hearing loss or are
at risk
. The type of hearing loss you
may have
. How your hearing health and
qualityoflife can be improved
www.diabetes.org
To learn more, please visit:
© 2013 HDI
Sound Advice
ENT Center
HEALTHY
DECISIONS
DIABETES
AWARENESS
Awareness
Education
DecisionsAwareness
Education
Decisions
555.456.7890
in the u.s., it is estimated that 26 million people have diabetes
and 7 million do not know they have it.
Hearing loss occurs almost twice as
often in adults who have diabetes
than in those who don’t.
AsemployeesofSoundAdviceEar,NoseandThroatGroup,we
arededicatedtoprovidingthehighestqualityofmedicalcare.We
willrespectandtreatallpatientsandtheirfamilieswithdignityand
compassion.Confidentialityofallmedicalrecordswillbemaintained.
Wewillcontinuallystrivetoimproveo
toofferthemostcurrenttechnologyav
workinconsultationwithyourprimary
Sound Advice
ENT Center
www.soundadviceweb.com
The Building Blocks of
Our Exceptional Patient Care:
t Expertise
t Experience
t Dedication
NTGroup
ar, Nose and Throat Group
r over 30 years.
ysicians offering care in
groups. We have a strong
working together to
lite otolaryngology
cs feature state of the art
ing the most comprehensive
n county, and a fully equiped
Midvale
123 Main Street
Suite A
Anywhere, IN 55555
555
Brookfield
123 Main Street
Suite A
Anywhere, IN 55555
t Fax 555.098.7654
viceweb.com
Our expert advice can help!
Do you have diabetes or a
familyhistorythatmayincrease
your risk of diabetes-related
hearing loss?
Talk to your
caring Doctor
Get a professional
hearing evaluation
annually to discover:
.If you have hearing loss or are
at risk
.The type of hearing loss you
may have
.How your hearing health and
quality of life can be improved
HEALTHY
DECISIONS
DIABETES
AWARENESS
Awareness
Education
DecisionsAwareness
Education
Decisions
percentage of population
with mild or greater
hearing impairment
With
Diabetes
Without
Diabetes
0% 8% 15% 23% 30%
Mild or greater hearing impairment of
low or mid frequency sounds in the worse ear
Vestibular nerve
Eustachian
tube
Cochlea
Cochlear
Nerve
O
guzA
ral~
Sh
utterstock.c
om
555.456.7890
soundadvicewebsite.com
To learn more, please visit:
POSSIBLE
CAUSES?
Research indicates...
DID YOU KNOW?
www.diabetes.org
in the u.s., it is estimated that 26 million people have diabetes
and 7 million do not know they have it.
*Source: National Institute of Health (NIH), National Institute of Diabetes and Digestive and Kidney Diseases (NIDDK)
Hearing loss occurs almost twice as
often in adults who have diabetes than in those who don’t.
Sound Advice
ENT Center
© 2013 HDI
high blood sugar levels may
damage the inner ear’s small
blood vessels and nerves,
reducing the ability to hear well.
DID YOU KNOW?
DIABETES AWARENESS
Diabetes may increase the risk of hearing loss.
in the u.s., it is estimated that 26 million
people have diabetes
and 7 million do not know
they have it.
PLEASE TELL
friends and loved ones at risk to contact us
for a professional hearing evaluation
www.soundadvicewebsite.com
555.456.7890
So
und Ad
vic
e
EN
T Center
GROWTH
PRACTICE
by design