The document discusses the importance of media literacy as a critical component of citizenship in today's information society, emphasizing its role in fostering inclusion and preventing social exclusion. It highlights the need for a partnership between the media industry and educational institutions to enhance self-regulation and create quality content for young people. Additionally, it addresses the evaluation of media competence and the development of new assessment methods.

1. Constructive Controversies in Media Literacy Pier Cesare Rivoltella, CREMIT, UCSC Bellaria, EUROMEDUC Final Congress, October 22, 2009

2. Framework Protection and education Media Literacy, a factor in self-regulation? What place for education; what place for the media industry? Digital skills vs media skills Process and outcomes : what and how to evaluate ?

3. Citizenship Digital Competence (EU Recommendation, December 18, 2006) From ML as a choice to ML as a competence of citizenship “ Media Literacy is a matter of inclusion and citizenship in today's information society. (…) Media literacy is today regarded as one of the key prerequisites for an active and full citizenship in order to prevent and diminish risks of exclusion from community life ” (EU Recommendation, August 20, 2009)

4. Digital Competence Skills Critical thinking Creative acting … about Information Society Technologies (IST)

5. IST A wider meaning than “new media”, including: Internet and its applications (Social Software, …) Mobiles, MP3 readers, playgames consoles Re-newed media: TV, radio, nexspapers

6. Mediapolis A space of appearence A part of the social and political arena Convergence of discourse and action [Silverstone, 2007]

7. ME: Mediapolis Education Space of experience for youngsters Effective marketplace for industries “ Classroom” for teachers and educators

8. Youngsters What they do with the media? Spend free-time Foster social relations Create and publish messages Two main aspects: They dress the media They make the media From protection to responsibility development

9. Industries The media as a chance: youngsters are a driver for the market The media as a challenge: quality of the contents, correctness of strategies Need of a new alliance between industries and education: Self-regulation Media educator in corporations Media professionals in schools New quality formats and services for youngsters

10. Educators A gap with youngsters Parents: concerned with risks Schools: Curricula Teachers' competencies

11. Evaluation Evaluation, assessment Quality, from “old” to “new” arena Media competence measurement: method and tools of New Assessment

12. Thanks! [email_address] http://piercesare.blogspot.com http://www.cremit.it