The document discusses blue ocean strategy and introduces Constant Print, a marketing service for small local businesses. Constant Print was created based on insights from other industries and businesses like Vistaprint, ConstantContact, and loyalty programs. It combines digital printing, targeted mailings, and analytics to help small businesses like pizza shops farm their local territories and grow their customer base in a low-cost and measurable way. The service aims to address the specific needs and constraints of small, local businesses for an effective yet affordable marketing solution.

3. Blue Ocean Strategy: Intro

5. Blue Ocean Strategy: Intro

15. Constant Print A Blue Ocean Case

19. Constant Print: Joe tries Valpak (once, and $3000 later)…

20. Constant Print: Flyers! Then Joe realizes “I can do better myself”

21. Constant Print: Paper Ad: “But there must be another way?”

22. Constant Print: Restaurant.com: “This sounds different!”

26. Constant Print: System Overview ConstantPrint.com: 1. Register 2. Create Offers, Announcements 3. Record/Track Redemptions 4. Dashboard 5. Account Management Print-Production Manager: 1. Register ConstantPrint Admin: 1. Unpaid Content Management 2. Performance management 3. Customer support Print Content Generator: 1. Optimization 2. Store “Footprint” analytics 3. Yield optimization 4. Unpaid Content Management

27. Scalable and targeted. 1. Create campaign offers 2. Define a community region Constant Print: System Overview

28. Constant Print: “What I really need!”

29. END Constant Print combines digital printing, a self-service cooperative mailing model, and the power of analytics designed for the local small businessperson. All delivered as a service designed to farm each business’ home territory and steadily grow a profitable customer base.